• The new capital will accelerate Fruitist’s retail expansion and strengthen its position as a global leader within the $600 billion global snacking market
• The company’s premium superfruits are now sold in more than 12,500 retail locations across North America and 40 countries worldwide

LOS ANGELES–(BUSINESS WIRE)–Fruitist, the global superfruit brand inspiring the world to snack healthier, today announced it has closed $150 million in equity financing led by a vehicle managed by J.P. Morgan Asset Management, alongside other new and existing investors.

The new capital will fuel Fruitist’s global expansion and help meet soaring consumer demand for healthier, fresher alternatives to processed snacks. The brand continues its footprint and is now distributed in stores such as Costco, Giant, Publix, ShopRite, Sprouts, Trader Joe’s, Wakefern, Walmart, Whole Foods, and more.

As processed snacks continue to dominate global diets, Fruitist is tackling one of today’s most pressing health challenges: making nutritious food as accessible and enjoyable as packaged snacks. In the U.S., snacks account for 42% of added sugar consumption among children and adolescents, according to research published by NCBI.

Fruitist has emerged as one of the world’s fastest-growing healthy snack brands, setting a new standard for what consumers expect from fresh fruit. Its premium line of Jumbo blueberries is recognized for consistent freshness, flavor, and crunch. This year, the company also introduced Fruitist Snack Cups – single-serve, grab-and-go packs of fresh blueberries. Fruitist is also continuing the scaling up of its lines of blackberries, raspberries, and cherries.

“Consumers are rethinking what they reach for between meals,” said Steve Magami, Co-Founder and CEO of Fruitist. “At Fruitist, we’re proving that fresh, flavorful, and nutritious snacks can scale globally, and that fruit, when done right, can truly compete with the snack aisle. Consumer demand continues to fuel our growth, and we’re thrilled to welcome J.P. Morgan Asset Management as a well-established partner to help us meet that growing demand.”

Through partnerships with star quarterback Caleb Williams, USC Athletics, and D.C. United, Fruitist is extending beyond retail shelves, promoting healthier snacking to athletes, students, and communities.

“Our strategy has invested in Fruitist in recognition of the exceptional results they’ve achieved and the moat they’ve built around the business,” said Brad Demong, Managing Director, J.P. Morgan Asset Management. “We believe that Fruitist, with control of its value chain, significant organic growth opportunity ahead, and positioning as a driving force of premiumization of berries and the better-for-you category, will realize durable expansion.”

Formerly known as Agrovision, Fruitist has evolved from an agriculture-first enterprise into a global consumer brand backed by institutional investors and a world-class leadership team. This year, the company expanded its executive team with the appointment of Rich Sullivan as Chief Financial Officer and the addition of Thomas Seifert and June Yang to its Board of Directors. Jim Trahanas also joined as Fruitist’s first Chief Technology Officer, further strengthening its capabilities in leveraging advanced technology across the value chain.

To learn more about Fruitist, visit Fruitist.com.

About Fruitist

Fruitist is a premium snacking brand setting a new standard for healthy snacking. Formerly known as Agrovision (founded in 2012) – where Fruitist began as its flagship consumer brand – the company delivers bold flavor, satisfying crunch, real nutrition, and feel-good indulgence in every bite. Fruitist is backed by top-tier investors, and the commercial team is led by recently built seasoned CPG talent with world-class experience from The Wonderful Company, Nestlé and more.

Contacts

Media Contact:
Natalie Bartels
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fruitist@vsc.co

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