New York, NY – AnswerLab has announced the appointment of Ashley Craig as Managing Director Research and Product Innovation. About AnswerLab: AnswerLab is a research-powered experience strategy firm that combines deep qualitative and quantitative research, AI-enabled methods, rapid prototyping, and validated roadmapping to help pioneering leaders make confident, high-stakes decisions based on evidence rather than guesswork. For over 20 years, the company has partnered with the worlds most ambitious brands, turning uncertainty into competitive advantage through expert-led studies ranging from foundational discovery and large-scale quantitative validation to in-context observation and AI analysis. Founded in 2004, AnswerLab employs a growing team of more than 200 researchers, strategists, and designers who prioritize understanding real human behavior over assumptions to drive business outcomes. The firm serves diverse industries including B2B & Enterprise, Consumer Tech, Financial Services, Healthcare & Pharmaceuticals, Energy & Utilities, and Retail, embedding services like UX research, experience strategy, accessibility research, and AI-powered product development into client roadmaps. By focusing on rigorous, multi-method approaches, AnswerLab enables product, technology, and strategy leaders to uncover unprecedented human insights and transform ambiguity into impactful strategies.

For more information visit: https://www.answerlab.com/

AnswerLab
1 Pennsylvania Plaza Suite 1414
New York, NY 10119
Phone: 646-553-5500
LinkedIn Page: https://www.linkedin.com/company/answerlab/

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