Nashville-based healthtech company eliminates prescription drag for cash-pay clinics, saving 2+ work days monthly and $100K annually

NASHVILLE, Tenn.–(BUSINESS WIRE)–VITL, the operating system for cash-pay health, announced the close of its $7.5 million Series A funding round led by SignalFire – accelerating expansion of VITL’s pharmacy network, product development, and team. SignalFire identified VITL through its data-driven sourcing platform and reached out directly – no pitch deck, no outbound fundraising required.

“We’re not building another healthcare tool. We’re building infrastructure that eliminates the need for most of them… E-prescribing was the first and most obvious source of drag we eliminated. But it’s not the last.”Share

VITL addresses a critical infrastructure gap in the rapidly growing $100 billion cash-pay healthcare market. The physicians driving this market – med spas, hormone clinics, longevity practices, concierge medicine, direct primary care – are prescribing treatments that are genuinely 10 years ahead of the traditional system. But the tools available to them were purpose-built for legacy sick care: insurance-based, reactive, designed for a world of PBMs, retail chains, and formulary lookups.

Cash-pay preventative health doesn’t work that way. Because no one ever built infrastructure for this market, these clinics are manually managing the entire pharmacy experience themselves – credentialing with five to seven pharmacies individually, tracking whether a prescription was filled, following up on whether it shipped, hunting inventory by phone when a compound goes out of stock. The cost: the average clinic loses over $100,000 a year in productivity and inefficiency. Physicians are spending two full workdays a month on pharmacy operations instead of patients.

“We’re not building another healthcare tool. We’re building infrastructure that eliminates the need for most of them”, said Charlie Jordan, Founder and CEO of VITL. “E-prescribing was the first and most obvious source of drag we eliminated. But it’s not the last.”

VITL’s platform provides a single login that replaces multiple pharmacy portals, enables real-time price comparison across verified 503A & 503B compounding pharmacies nationwide, allows ordering from multiple pharmacies in a single transaction, and gives patients real-time tracking from prescription to doorstep. The result: physicians reclaim valuable clinical time while patients gain transparency and convenience.

Since launching in late 2024, VITL has demonstrated exceptional traction:

• 630+ clinics on the platform
• 1,000+ active prescribers
• Eight-figure ARR in less than two years from launch
• 90%+ quarter-over-quarter order growth
• Clinics report saving 2 full work days per month on prescription management
• Average cost savings of $100,000 annually per clinic

“Cash-pay healthcare represents one of the fastest-growing segments of the U.S. healthcare market, yet it’s running on infrastructure designed decades ago,” said Chris Scoggins, General Partner at SignalFire. “VITL is bringing modern marketplace dynamics and consumer-grade user experience to an industry desperately in need of innovation. Charlie and his team have built exactly what physicians have been asking for.”

Three forces make this moment inevitable. Patients are leaving the traditional system – direct primary care, concierge medicine, and cash-pay clinics are growing at double digits as consumers vote with their wallets for transparency, access, and choice. The regulatory landscape is accelerating demand – FDA enforcement is professionalizing the compounding pharmacy industry, and recent developments including the Novo Nordisk/Hims & Hers deal have reshaped GLP-1 distribution overnight. And every major e-prescribing platform on the market today was purpose-built for insurance-based, reactive medicine – you can’t retrofit sick care plumbing for a preventative health economy. You have to build new infrastructure from scratch.

The funding will be used to expand VITL’s network of verified pharmacy partners, develop clinical program management and subscription workflow tools, invest in interoperability that connects VITL to the broader healthcare ecosystem, and scale the team at the company’s Nashville headquarters.

VITL serves cash-pay medical practices including med spas, hormone clinics, peptide clinics, anti-aging centers, weight loss clinics, functional medicine practices, and concierge medicine providers. The platform connects these practices with verified 503A & 503B compounding pharmacies that meet stringent quality and compliance standards.

“We’re not building another healthcare tool,” Jordan added. “We’re building infrastructure that eliminates the need for most of them. Every workflow, every manual step, every phone call, every redundant credential – if it creates drag for a cash-pay clinic and it isn’t treating a patient, we want to remove it.”

About VITL

VITL is a Nashville-based healthtech company building the operating system for cash-pay health. Through its open marketplace, VITL connects clinics with verified 503A & 503B compounding pharmacies nationwide, enabling real-time price comparison, multi-pharmacy ordering, and patient tracking from prescription to doorstep – all through a single, elegant interface. Founded in 2024, VITL serves over 630 clinics and 1,000+ prescribers across the United States. Learn more at vitlrx.com.

About SignalFire

SignalFire is the first AI-native VC firm built like a technology company to better serve the needs of founders as they build and scale their startups. With approximately $3B in assets under management, SignalFire invests in applied AI companies from pre-seed to Series B in key sectors, including Health & PharmaTech, cybersecurity, infrastructure, consumer, and other enterprise verticals.

The firm’s Beacon AI platform tracks over 650M employees and 80M organizations, giving the firm an unmatched data advantage in identifying and supporting world-class startups. Its sector-focused investors, XIRs from leading Health & PharmaTech unicorns, and a dedicated team of seasoned operators drive SignalFire at startup speed. They provide support across a company’s full lifecycle through data and resources tailored by growth stage, plus a diverse ecosystem of partners and customers. Notable investments include Grow Therapy, Ro, EvenUp, Frame.io, Superhuman, and Stampli.

Learn more at www.signalfire.com.

Contacts

Ernest Chapman | VITL Head of Marketing | e@vitlrx.com

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