NEW YORK–(BUSINESS WIRE)–Authentic Intelligence, the new media and entertainment company where culture lives and currency builds, today announced an investment in Veritonic, the independent standard for measuring creative and brand performance. Veritonic powers measurement for leading global brands including Pepsi, Indeed, and CBS. As part of the partnership, Authentic Intelligence will serve as Veritonic’s exclusive music and entertainment partner, utilizing their market intelligence and insights data to provide brands with data-backed, first-look access to emerging talent, label networks, and cultural IP.

“Authentic Intelligence and Veritonic are proving that brands don’t have to chase culture — they can co-create it, and for the first time, measure the return.”Share

Brand partnerships with entertainers and cultural influencers are widely recognized as the most impactful campaigns for companies across audiences and industries. However, major brands are often stuck between making bets on emerging artists without high confidence in their ROI and long-term journey with the brand or paying dramatically more for partnerships with established artists whose proven ability to provide value comes at a higher price and without long-term, authentic commitment.

Together, the companies are building an ecosystem that enables brands to discover, back, and measure the next generation of cultural icons, long before they reach the mainstream. The collaboration expands the meaning of AI in marketing, reframing it as Authentic Intelligence, where Veritonic delivers the proof that cultural investment drives business ROI.

Malcolm Ellis of Diageo said:
“It’s exciting to see organizations like Authentic Intelligence and Veritonic coming together to connect authenticity and culture with measurable impact, it’s the kind of innovation the industry needs.”

Kevin Liles, Co-Founder and Investor of Authentic Intelligence added:
“We partner with disruptors, and brands bold enough to co-create culture, not chase it. Still, the courage to take risks doesn’t mean you have to be reckless. This partnership combines cultural access with measurable proof for the first time.”

Brooke Ellis, Co-Founder of Authentic Intelligence, explained:
“We are putting receipts on culture. As Veritonic’s exclusive music and entertainment partner, we bring brands first rights to tomorrow’s talent and cultural IP, while Veritonic delivers the proof. Together, we’re moving brands from sponsorship to ownership of the moments that matter.”

Scott Simonelli, CEO of Veritonic, emphasized:
“Veritonic has always been about more than measurement—we help brands know, not guess, when creative and culture deliver impact. Partnering with Authentic Intelligence brings this into the cultural arena, enabling earlier, smarter investments.”

About Authentic Intelligence

Authentic Intelligence is an authentic brand consultancy company disrupting how brands connect with audiences. Acting as a strategic advisor and cultural catalyst, Authentic Intelligence delivers first-look opportunities in talent, IP, and experiences that create authentic connections, viral momentum, and measurable growth. The company is co-founded by Brooke Ellis, with Kevin Liles serving as an investor and advisor. Liles, the former President of Def Jam, co-founded 300 Entertainment in 2012, helped launch artists such as Gunna, Young Thug, and Megan Thee Stallion, and sold the company to Warner Music Group for $400 million in 2021.

About Veritonic

Veritonic is the independent standard for cultural and creative intelligence, unifying Creative, Brand Lift, and Attribution across CTV, Podcast, and Social. Fueled by millions of consumer and fan insights worldwide, our adaptive platform provides the intelligence brands need to forecast, prove, and scale ROI globally—driving growth, loyalty, and cultural impact.

Contacts

Press Contact
Veritonic PR & Communications Team
info@veritonic.com

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