According to filings with the U.S. Securities and Exchange Commission, Tracer Labs is raising $19,000,000.00 in new funding. Sources indicate as part of senior management Chief Executive Officer, Jeffrey Nicholson played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development.

About Tracer Labs
Tracer is a marketing data aggregation and reporting platform, built for todays brands, agencies, and publishers. We provide transparency into the performance of your investments through cross-platform data, with context specific to your business. Tracer has a proven track record of empowering better decisions with over $400 million traced across more than 50 brands globally. We see a competitive landscape focused on specialization, often in the form of data-driven software or consulting. We see this as buying either a pilot OR a plane. You need both to be successful. At Tracer, we offer technology and consulting together. Its the combination of a pilot AND a plane. The intellectual horsepower to navigate data sources and help you connect more dots. Client Success is your pilot. A browser-based system to manipulate, report on and analyze all of your data. The technology becomes your plane.

To learn more about Tracer Labs, visit http://tracer.tech/

Contact:
Jeffrey Nicholson, Chief Executive Officer
347-474-8551
https://www.linkedin.com/in/jeffreynicholson/

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