NEW YORK, Aug. 14, 2025 /PRNewswire/ — Topline Pro, the AI-powered engine transforming how home service businesses grow and run online, today announced $27 million in Series B funding. The round was led by Northzone (Molly Alter), with new participation from Tactile Ventures, and Industry Ventures, alongside continued support from existing investors Forerunner Ventures, Bonfire Ventures, TMV, Flybridge, and BBG Ventures.

Topline Pro is unlocking economic opportunity for the long tail of field service pros, which are by nature, small local businesses. Of the 2.5 million professionals in essential trades like landscaping, roofing, painting, and plumbing, around 2 million are solopreneurs, with another 400k running teams of fewer than 10. These pros are highly skilled, deeply local, and often operate without marketing support or modern software. Most solutions have failed to serve this segment at scale. There are plenty of tools for the larger field service franchises, but the grassroots layer of these industries, where the most significant opportunity lies, has historically been neglected. With over $1 trillion in annual spend across home services SMBs, the opportunity is massive. By building an AI-first engine tailored specifically to their needs, Topline Pro empowers pros to own their growth, operate independently, and build sustainable businesses without relying on costly lead marketplaces or cobbled-together tools.

“Topline Pro is flipping the script on business software. Instead of asking local entrepreneurs to become software experts, they use AI to take those tasks off their plate entirely,” said Molly Alter, Partner at Northzone. “What’s more, their internal AI tooling means they can serve everyone—from solo contractors to scaled teams—unlocking the long tail of the market that’s been historically underserved and expensive to acquire.”

For pros, Topline Pro isn’t a tool to learn. Instead of “do it yourself,” Topline Pro offers “done for you,” autonomously managing pros’ websites, SEO, social media, ad spend, and reviews. From there, the platform is expanding into a comprehensive AI-powered operating system across marketing, sales, and operations. This reflects the broader evolution from SaaS 1.0 to agentic SaaS — a shift especially powerful for the long-tail home services market, where pros simply don’t have time to manage traditional software. At the core of the product are three intelligent pillars, purpose-built to drive business growth:

• The AI Marketing Agent autonomously handles everything from earned media to paid media for the business, helping busy entrepreneurs build their online reputation, expand their exposure on social media, and reach untapped markets with paid ads.
• The AI Sales Agent manages customer requests and communication 24/7 across multiple channels, prospecting, qualifying, and converting leads into jobs while the pro is busy at a job site or even off the clock.
• The AI Operations Agent streamlines day-to-day workflows across scheduling, messaging, and customer experience, enabling the business to run smoothly with less manual effort.

Topline Pro’s AI agents are on a path to become the business superpower behind every pro. The product will soon proactively anticipate demand, adapt to seasonal trends, manage invoicing and payments, and continuously optimize growth strategies personalized to each pro’s business, acting as a dynamic engine for long-term success.

“Topline Pro isn’t just a tool — it’s a full-time AI team behind the scenes,” said Co-founder & CEO Nick Ornitz. “We’ve built agents that think and work on behalf of our pros so they can stay in the field while the business handles itself in the background…enabling pros to do what they love most, their craft”

Moreover, Topline Pro’s internal AI tools enable their team to sell to and service these small businesses with the highest degree of customer love. Topline Pro represents a new type of AI-native business – one that not only builds AI into its platform but embeds it across internal operations to drive efficiency and improve the customer experience. Believing that AI has fundamentally reshaped the cost curves for acquiring and serving SMBs, the team invested from day one in a dedicated R&D team function focused on internal AI innovation. From lead enrichment and targeting to onboarding and responsive support, automation and intelligence are embedded throughout every layer of Topline Pro’s proprietary go-to-market engine. This allows Topline Pro to reach and engage hard-to-access home services pros while delivering the kind of personalized experience typically reserved for only the largest teams. Topline Pro’s approach has enabled the company to scale rapidly and efficiently, serving thousands of businesses, all while staying deeply connected to the people behind them.

The result? To date, Topline Pro has helped thousands of home service pros generate over $655 million in booked business, with customers in all 50 states.

With this new capital, the company will double down on creating its proprietary agents for home services, leveraging internal data and behavioral learning to tailor the experience for each business it serves. In parallel, Topline Pro will further invest in onboarding, education, and customer success – ensuring every pro sees meaningful ROI from day one – while continuing to grow its team across engineering, product, and go-to-market functions to support national scale.

About Topline Pro

Topline Pro (toplinepro.com) is the AI-native engine built for home service professionals. Acting as a full-time marketing, sales, and operations team, Topline Pro’s intelligent agents work behind the scenes to help pros get discovered, build trust, and get booked – without lifting a finger. From websites and SEO to CRM, customer messaging, and payments, Topline Pro automates the day-to-day so business owners can stay focused on what they do best: delivering great work in the field. Topline Pro has helped thousands of businesses generate over $655 million in booked work to date.

About Northzone

Northzone (northzone.com) is a global venture capital fund built on experience spanning multiple economic and disruptive technology cycles. Founded in 1996, Northzone has raised more than ten funds to date, with its most recent fundraise in excess of $1.2 billion and has invested in more than 175 companies, including category-defining businesses such as Trustpilot, Spotify, Klarna, iZettle, Kahoot!, Personio, Spring Health, amongst others. Northzone is a full-stack investor from Seed to Growth stage, with transatlantic hubs out of New York, London, Amsterdam, Berlin, Stockholm and Oslo.

SOURCE Topline Pro

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