Sacramento, CA – According to filings with the U.S. Securities and Exchange Commission, Acorn Finance fka Headway Sales is raising $11,263,959.00 in new funding. Sources indicate as part of senior management Chief Executive Officer, Giridhar Addanki played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development.

About Acorn Finance fka Headway Sales
Acorn Finance is the worlds first embedded lending marketplace for home improvement financing, empowering borrowers, lenders, contractors and software providers to achieve their goals. Borrowers can shop for the best rates from the best lenders, all within a few seconds and fewer clicks. Contractors can increase sales by offering financing to customers at no extra cost to themselves. Software providers to the home improvement industry can add value for contractors and enhance the homeowners buying experience by embedding Acorn Finances solution within their estimates and invoices. Lenders can reach more homeowners while also testing the ideal rates for optimum engagement.

To learn more about Acorn Finance fka Headway Sales, visit http://www.acornfinance.com/

Contact:
Giridhar Addanki, Chief Executive Officer
408-857-7313
https://www.linkedin.com/in/giriaddanki/

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