Investment in Alphabet’s independent growth fund will accelerate OMNIA Partners’ position as the leading tech-enabled group purchasing organization

FRANKLIN, Tenn., Sept. 15, 2025 /PRNewswire/ — OMNIA Partners, the nation’s largest and most experienced group purchasing organization for the public and private sectors, today announced an investment from CapitalG, the independent growth fund of Alphabet, one of Silicon Valley’s most prominent investors.

“The future of procurement isn’t just about better contracts; it’s about intelligent, AI-driven platforms that fundamentally reshape how organizations buy,” said Todd Abner, Founder, CEO, and President of OMNIA Partners. “We’re proud to be on the leading edge of procurement’s transformation by combining technology and group purchasing in an entirely new way. CapitalG has already become a trusted investor and is advising us on how to bring our vision to reality.”

Group purchasing is a largely untapped market when it comes to technology transformation, and Silicon Valley investors recognize its potential to revolutionize how business is done.

“We’ve been studying the group purchasing space for several years, looking for a disruptor who could harness technology to unlock ecommerce in this massive market,” said Alex Nichols, Partner at CapitalG. “What we found is that even though OMNIA Partners is already the current leader in the space, they are also the disruptor. Their combined market position and technology vision make us excited about their potential to reshape the group purchasing industry.”

Unlike traditional GPOs that rely primarily on contract aggregation, OMNIA Partners leverages a suite of proprietary technology solutions in addition to its portfolio of leading supplier contracts across nearly every B2B buying category:

• OMNIA Partners OPUS: This first-of-its-kind, free e-commerce platform provides a modern, intuitive, seamless, and compliant way for government agencies, for-profit companies, and nonprofits to purchase what they need using the power of cooperative contracts with a consumer-like e-commerce tool. More than 22,000 users have registered since the site launched last year.
  
• SpendPath: OMNIA Partners’ spend analytics solution helps customers gain insight and visibility into their procurement and spending patterns, enabling data-driven decision-making and cost optimization. The company has analyzed more than $400 billion of B2B spending for its customers in the last three years.
  
• CONNECT: A portal that provides suppliers with access to market data, research, sales tools, training materials and buyer trends to help them more effectively acquire new business and reduce their sales cycles using cooperative contracts.

CapitalG joins some of the world’s largest private investment funds already invested in OMNIA Partners, who have helped the company scale to more than $35B in purchasing volume managed each year.

“The combined power of our existing investors who have expertise across numerous verticals from industrial services to consumer retail, coupled with our new partners that have historically focused on technology and AI, puts us in an incredible position to further our mission, which is to help organizations of all kinds unlock the strategic value of procurement,” said Abner.

About OMNIA Partners

OMNIA Partners is the largest and most experienced group purchasing organization for the public sector, private sector, nonprofit, real estate, and private equity markets. With nearly $35B in B2B spending managed each year, its immense purchasing power and industry-leading suppliers have produced an extensive portfolio of procurement solutions and partnerships, making OMNIA Partners the most valued and trusted procurement resource for organizations nationwide.

The company’s OPUS platform is the only free e-commerce platform that provides organizations access to hundreds of competitively solicited, publicly awarded cooperative contracts across all major categories. Unlike traditional purchasing, OPUS allows users to research and buy from multiple suppliers with a single login and a single shopping cart, making it easier than ever to purchase the items organizations need. Visit www.omniapartners.com to learn more.

About CapitalG

CapitalG, Alphabet’s independent growth fund, invests in generational companies transforming the fields of enterprise infrastructure, security, and data; fintech; and consumer services and marketplaces. CapitalG partners with growth stage companies in their transition from startup to scale up through hands-on assistance and connections to Google’s engineering, product, marketing, sales and people operations experts worldwide. More than 3500 Googlers and Alphabet leaders have engaged with CapitalG portfolio companies, including Stripe, CrowdStrike, Databricks, Duolingo, Freshworks, Monzo, UiPath and Zscaler, among others. Learn more at https://capitalg.com/.

SOURCE OMNIA Partners

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