Innovative Supplements Brand Delivers Products Made From 100% Real Food with Carefully Sourced, Third-Party Tested Ingredients

WEST PALM BEACH, Fla.–(BUSINESS WIRE)–HighPost Capital, LLC (“HighPost”), a leading private investment firm focused on visionary companies at the forefront of consumer behavior and innovative product, service, sports, media and technology sectors, today announced it has made a significant investment in Equip Foods (“Equip” or the “Company”), a fast-growing protein supplements brand that delivers products made from 100% real food with carefully sourced, third-party tested ingredients including Prime Protein, a leading grass-fed beef protein powder that contains 21g of nutrient dense, easy to digest protein.

Equip Foods was founded on the simple idea that consumers, specifically those who care deeply about their health and are seeking to improve their lives, should have access to real food supplement and food products that are simple, clean, high-quality, delicious, and rigorously tested for purity. Launched in 2015 by Dr. Anthony Gustin, a former sports rehabilitation clinician turned entrepreneur who founded several category-defining companies, Equip offers a line of high-quality real food supplements. Equip has established itself as a first mover in the burgeoning grass-fed beef protein powder market, anchored by its flagship product, Prime Protein. Equip’s grass-fed beef protein powder is high in nutrients, naturally dairy-free and easier to digest than other protein powder alternatives, and contains all nine essential amino acids, naturally occurring collagen & gelatin, B12, and iron.

David Moross, Chief Executive Officer of HighPost, said, “We are excited to support Equip Foods, a category-leading company that is redefining the supplements sector through its unwavering commitment to quality, traceability, and the most stringent quality testing protocols. As a first mover and category leader in the fast-growing grass-fed beef protein segment, Equip is well-positioned to capture significant growth opportunities as more Americans seek to increase protein consumption, and animal-based protein specifically. Equip is led by an accomplished and driven management team and we look forward to working closely with them to help the Company expand the business and bring its great tasting, innovative products to even more customers.”

“The supplements industry is broken, and consumers have paid the price due to ineffective products, toxic additives, and misleading advertising. Equip delivers only clean, real food ingredients to its customers and employs industry leading testing protocols to ensure its products are free from heavy metals, mycotoxins, pesticides, herbicides, and microplastics,” said Dr. Anthony Gustin, Founder & Executive Chairman of Equip. “We are thrilled to welcome HighPost as an investor in Equip as they share our vision and commitment to product innovation and restoring trust. Further, HighPost’s deep consumer expertise, e-commerce acumen, and wellness industry relationships will enable us to deliver the best experience possible to our customers and further invest in our business.”

Kieran Mathew, Chief Executive Officer of Equip added “At Equip, we’re driven by an unwavering belief in the power of thoughtfully sourced real foods to supplement what’s lost in our modern diets. Our approach is at the intersection of holistic health and science. We use timeless, tried and true ingredients you can get on a farm, while applying rigorous product testing to ensure that each ingredient is packed with nutrients and free from the invisible toxins that have found their way into our food supply. Our partnership with HighPost marks a pivotal step forward in our mission to set a new standard for the supplements industry. We are eager to accelerate our growth and broaden our impact.”

The terms of the investment were not disclosed. Morrison Cohen LLP served as legal counsel for HighPost and Lippes Matthias LLP served as legal counsel for Equip Foods.

About HighPost Capital

HighPost Capital, LLC (“HighPost”) is a private investment firm focused on visionary companies at the forefront of consumer behavior and innovative product, service, sports, media and technology sectors. Founded by leading private equity fund investor and chief executive, David Moross, and successful marketing innovator, Mark Bezos, HighPost seeks to leverage the respective skills, network and experience of its principals to create long-term value for its portfolio companies. HighPost seeks to identify opportunities with family-controlled and entrepreneur-led companies that share a differentiated approach to value creation. HighPost is part of Azimut Group, an independent global player in asset management, wealth management and investment banking, serving individuals, corporates and institutions. For more information, please visit https://www.highpost.com.

About Equip Foods

Equip Foods is a world class brand of real food supplement and food products that are simple, clean, high-quality, delicious, and tested for purity and transparency, utilizing trusted marketing partners and education to scale and set a standard for all other brands to aspire to. Equip’s purpose driven mission is aimed at creating new industry standards to inform a holistic approach to health for people who want to improve. For more information, please visit https://www.equipfoods.com/.

Contacts

Jonathan Gasthalter/Nathaniel Garnick
Gasthalter & Co.
(212) 257-4170

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