According to filings with the U.S. Securities and Exchange Commission, Highlight Insights is raising $19,603,097.00 in new funding. Sources indicate that as part of senior management Chief Executive Officer, Dana Kim played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development.

About Highlight Insights
HIGHLIGHT (formerly know as Showcase) is a next-gen product research startup, leveraging technology to generate targeted, efficient, agile consumer insights. Were a community invested in co-creating better products for tomorrow. Join in our mission to build a world where a product never gets thrown out after the first bite/sip/use. Online user research has transformed in recent years, but the tools and processes available to physical product developers remain largely the same as they were in 1980 – think mall intercepts and sterile focus groups. These methods are expensive, hard to coordinate, and not all that reflective of how people use products in real life. As a result, products get rushed out the door with inadequate research and 90% of the 30,000 new products launched every year fail. Highlight exists to help products exceed the rising bar we have for them with an in-home product testing platform that lets you do good research fast. We streamline everything from recruit to data set, including all the logistics of getting your product to your target customers. Whether you’re targeting kitten-owning millennials or retinol-using women over 50 in California, with Highlight you can get projects moving with just a few clicks and receive insights in weeks.

To learn more about Highlight Insights, visit http://www.letshighlight.com/

Contact:
Dana Kim, Chief Executive Officer
201-527-5195
https://www.linkedin.com/in/dana-kim-44920135/

SOURCE: http://www.intelligence360.io
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