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FinOps Platform DigitalEx Rebrands as Mavvrik; Announces $6.2MM Seed Round to Address Spiraling IT Costs

FinOps Platform DigitalEx Rebrands as Mavvrik; Announces $6.2MM Seed Round to Address Spiraling IT Costs

March 3, 2025 Craig Etkin

Mavvrik puts an end to financial blindspots— giving CFOs, FinOps, and IT teams real-time control over every dollar spent across Cloud, AI, SaaS, and On-Prem infrastructure

AUSTIN, Texas, Feb. 19, 2025 /PRNewswire/ —  Mavvrik, the unified platform for IT financial control, today announces a $6.2MM seed funding round led by S3 Ventures and Flyover Capital, with participation from Tuesday Capital, ClutchVC, Amplify.LA, and Knoll Ventures. This investment fuels Mavvrik’s go-to-market expansion and product innovation. As part of this growth, Mavvrik is expanding its leadership team, including the appointments of Paul Franz, VP of Sales; Chris Paap, VP of Product Management; and Lindsey Tishgart, VP of Marketing.

FinOps teams are under mounting pressure to rein in unpredictable public cloud, private cloud, on-prem, AI, and SaaS costs. The challenge is escalating with AI workloads scaling at an unprecedented pace, GPU compute demands surging, on-prem infrastructure making a comeback, and multi-cloud environments growing increasingly complex. As IT spending becomes more fragmented, financial blind spots widen, making accurate cost allocation, forecasting, and chargebacks nearly impossible.

Mavvrik solves this problem by serving as a single source of truth for cloud, AI, on-prem, and SaaS spend, ensuring enterprises can:

  • Gain full cost visibility across cloud, AI, on-prem, and SaaS ecosystems
  • Automate cost allocation and chargebacks to hold teams financially accountable
  • Set budget guardrails and anomaly detection to prevent cost overruns
  • Optimize AI and GPU spend with per-model tracking and forecasting
  • Track Cost-to-Serve at the customer, product, and feature level to maximize profitability

“Infrastructure costs are no longer just an IT problem—they’re now a financial risk,” said Sundeep Goel, CEO of Mavvrik. “Companies are investing heavily in AI, cloud, and SaaS without knowing where the money is going. Mavvrik delivers the financial visibility and automation CFOs and FinOps teams need to eliminate waste, enforce accountability, and turn IT costs into strategic investments.”

Unlike traditional FinOps tools that focus solely on cost tracking and short-term optimization, Mavvrik ensures every dollar is accounted for by tracking and managing costs across:

  • Public cloud providers: AWS, Google Cloud, Microsoft Azure, Oracle Cloud
  • Private cloud environments: VMware, Kubernetes
  • AI workloads: Meta, Anthropic, OpenAI, Mistral, Amazon Bedrock, Gemini, and more
  • SaaS ecosystems: Ensuring visibility and cost control across applications such as Databricks, MongoDB, and more

“AI, multi-cloud, and SaaS sprawl have turned IT spending into a black box, making cost governance nearly impossible—until now,” said Eric Engineer, Partner at S3 Ventures. “Mavvrik is transforming IT cost chaos into financial discipline—bringing real-time transparency, unit economics, and predictive budget controls to the fastest-growing areas of IT spend. This is the end of reactive cost management. We’re thrilled to partner with Mavvrik to deliver financial governance that’s proactive, automated, and built for the scale of modern IT.”

To learn how Mavvrik helps enterprises eliminate waste, enforce financial accountability, and forecast IT spend with precision, visit https://www.mavvrik.ai/.

About Mavvrik
Mavvrik is the financial control center for modern IT, providing enterprises with complete visibility, automation, and governance across cloud, AI, SaaS, and on-prem infrastructure. Built for CFOs, FinOps, and IT leaders, Mavvrik eliminates financial blind spots, enforces accountability, and transforms IT costs into strategic investments. With real-time cost tracking, automated chargebacks, and predictive budget controls, Mavvrik helps enterprises reduce waste, optimize AI and hybrid cloud spend, and maintain financial precision at scale. Visit www.mavvrik.ai to learn more.

About S3 Ventures
Founded in 2005, S3 Ventures is one of the largest and longest-serving venture capital firms in Texas. We empower visionary founders with the patient capital and true resources required to grow extraordinary, high-impact companies in Business Technology, Digital Experiences, and Healthcare Technology. Learn more at www.s3vc.com.

Media Contact:
Rick Medeiros
510-556-8517
390363@email4pr.com

SOURCE Mavvrik

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Infinite Reality, an innovation company powering the next generation of immersive media, AI, and ecommerce, today announced a landmark real estate partnership with renowned real estate investment, development and management firm Sterling Bay to co-develop a 60-acre site in Fort Lauderdale into a next-generation technology and entertainment campus. This ambitious redevelopment—expected to open in 2026—will serve as Infinite Reality’s new global headquarters and is the cornerstone of iR’s long-term real estate strategy, which begins with this flagship project in South Florida. The public-private project marks one of the largest creative economy investments in the area to date, aiming to generate more than 1,000 new jobs with an average salary of six figures and deliver long-term economic growth to the region. Located at 1400 NW 31st Avenue on the site of a remediated former Superfund property, the development features over 100,000 square feet of Class A office space for media, tech, and enterprise clients. Construction is expected to begin in early 2026, pending completion of permitting and design phases.

In a statement John Acunto, co-founder and CEO of Infinite Reality said, “This isn’t just a headquarters—it’s the heart of Infinite Reality’s future. As a proud South Florida resident, this project is deeply personal to me.” “It’s about transforming a community I love into a global hub for immersive technology and creativity. We’re building opportunity, fueling innovation, and laying the foundation for a lasting legacy. Partnering with a world-class development firm like Sterling Bay ensures that this vision is realized at the highest level—and that Fort Lauderdale becomes a defining force in the future of the digital economy.”

In addition to serving as a corporate campus, the site will include flexible spaces for retail, production, digital broadcasting, and entertainment ventures. The development also includes educational initiatives in partnership with local institutions to train and hire future talent in STEM, immersive tech, and creative production. Infinite Reality is an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence, and other immersive technologies. Infinite Reality’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics.
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Kimberly-Clark Corporation, one of the world's leading manufacturers of personal care and hygiene products, will establish an $800 million advanced manufacturing facility in Trumbull County, bringing an anticipated 491 new high-quality jobs. For Kimberly-Clark, this new facility would be its first in Ohio and represents not just a strategic expansion, but a decisive step in doubling down on growth in the American market. Spread across more than one million square feet, the Warren facility will provide the manufacturing capacity needed to unleash future growth for Kimberly-Clark’s fastest-growing personal care categories that include Baby & Child Care and Adult & Feminine Care. Warren is in geographic proximity to roughly 117 million consumers and will serve as a strategic hub for the Northeast and Midwest regions. Construction is expected to begin this month and will take up to two years.

In a statement Tamera Fenske, chief supply chain officer at Kimberly-Clark said, “Our investment in Warren is a pivotal step forward in our North America business and strategy.” “By establishing a new, state-of-the-art manufacturing facility in Ohio, we’re enhancing our ability to serve millions of consumers across the Midwest and Northeast with greater speed, agility, and resilience. It’s a once-in-a-career opportunity to build a facility from the ground up that reflects the future of manufacturing, and with the support of local partners like JobsOhio, the Department of Development, Lake to River, Western Reserve Port Authority, and local governments, we have the unique opportunity to create high-quality jobs and long-term economic impact in the region.”

Based in Dallas and employing 46,000 people in 34 countries, the company’s portfolio of brands also includes Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll. Its products are sold in more than 175 countries and territories.
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Snorkel AI announced general availability of two new product offerings on the Snorkel AI Data Development Platform: Snorkel Evaluate and Snorkel Expert Data-as-a-Service. These launches advance its mission to turn knowledge into specialized AI—helping teams move from prototype to production at scale by leveraging Snorkel AI’s programmatic data development technology. In addition, Snorkel AI announced it has raised $100 million in Series D funding at a $1.3 billion valuation, led by Addition. This new funding will fuel continued research and innovation in evaluating and tuning specialized AI systems with expert data.


In a statement Alex Ratner, Co-founder and CEO of Snorkel AI said, “We are seeing a surge of momentum around agentic AI, but specialized enterprise agents aren’t ready for production in most settings.” “Enterprises need domain-specific data and expertise to make this a reality. We’re excited to deliver on this need and help AI innovators develop expert data to bring their LLM and agentic systems into production with our new offerings, which round out Snorkel’s unified AI data development stack.”

Snorkel AI is building the Snorkel AI Data Development Platform for evaluating and tuning specialized AI at scale. Snorkel AI’s offerings, including Snorkel Evaluate and Snorkel Expert Data-as-a-Service, accelerate evaluation and tuning of specialized AI systems with expert data—helping teams move from prototype to production at scale by leveraging Snorkel AI’s programmatic data development technology. Launched out of the Stanford AI Lab, Snorkel AI’s platform is used in production by Fortune 500 companies, including BNY, Wayfair, and Chubb, as well as across the U.S. federal government, including the U.S. Air Force.
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