Existing investors Bessemer Venture Partners, Kindred Ventures, Andreessen Horowitz (a16z), Notable Capital, First Round Capital, Unusual Ventures and Village Global participated in the round, reinforcing fal’s role as the infrastructure layer for AI-generated content across commerce, enterprise and developer ecosystems.

SAN FRANCISCO–(BUSINESS WIRE)–fal, the infrastructure platform powering real-time, generative media across image, video, audio, and 3D, today announced a $125 million Series C financing. The round includes new investments from Salesforce Ventures and Shopify Ventures, signaling accelerating demand for generative AI capabilities embedded in global commerce and enterprise platforms. The new capital brings fal’s total funding to $197 million.

“Salesforce Ventures and Shopify Ventures joining this round underscores how quickly real-time, personalized media is becoming core to how brands sell, engage, and build,” said Burkay Gur, co-founder and CEO of fal. “fal is the infrastructure making that shift possible—giving creative teams the tools to generate at the speed of imagination, without being limited by technical complexity or production bottlenecks.”

“From our first conversations with Burkay and Gorkem in early 2024 – when generative media was still emerging – their clear vision for the future stood out,” said Emily Zhao, Principal at Salesforce Ventures. “Their ability to anticipate what’s next and build for it is remarkable. We are excited to back this team and help bring the fal platform and infrastructure to the enterprise.”

fal now supports more than 1 million developers and 100+ enterprise customers, including Quora, Canva, Perplexity, Shopify, Moonvalley, Foster + Partners and Play AI, among others, and serves billions of AI-generated assets each month. Demand continues to accelerate with revenue growing more than 50% in the last two months alone.

“We’re thrilled to partner with Burkay, Gorkem and the entire fal team as they pioneer the infrastructure backbone for creating generative media experiences,” said Jane Lee, Partner at Shopify Ventures. “Multimedia will be core to the future of digital experiences, and fal is building the foundation for this future. The team has turned a hard, technical challenge into a simple and delightful solution.”

Designed to meet the speed, scale, and cost demands of today’s generative AI media, fal’s proprietary, serverless engine allows customers to run any AI model—whether private, open-source, or commercial—through a single, easy integration. It supports everything from images to video to audio, all while ensuring high reliability, global performance, and zero DevOps overhead.

“We are only in the first inning of generative media, and fal is already powering the most innovative companies in the space,” said Arsham Memarzadeh, General Partner at Meritech. “fal has earned their trust by delivering access to all of the best models with unmatched reliability, performance, and cost.”

The Next Decade of Generative Media

fal is building the infrastructure and tools that will define how creative content is made, personalized, and consumed in the years ahead.

The company sees three transformational shifts shaping the next era:

• Personalization at Scale – Content will be dynamically tailored to individuals, not mass produced.
• Creator-Ready Infrastructure – Creatives and developers alike will be able to build without managing models or infrastructure—just as anyone can launch a website today without setting up their own servers.
• Real-Time Generation – Content will no longer be pre-produced. It will be generated at runtime, unlocking responsiveness, adaptability, and new creative formats.

As advanced, accessible tools lower the cost and complexity of creation, it’s vision and original creativity that will define the next generation of content. fal’s platform is built to empower the most inventive teams. This unlocks a new world where content isn’t just delivered faster—it’s smarter, more intentional, and built by humans with powerful new tools in hand.

Whether it’s a short film, product image, podcast, or a real-time advertising campaign, fal gives developers full control—removing technical friction so that the overall vision can take the lead. As real-time, AI-generated content becomes the norm across commerce, entertainment, marketing, and design, fal is positioned to be the infrastructure layer powering this next wave of creative transformation.

About fal

fal is the leading platform for generative media, offering cutting-edge inference solutions for AI-powered video, image, and audio applications. The company partners with enterprises, research labs, and developers worldwide to accelerate the future of generative AI content creation. For more information, visit www.fal.ai.

Contacts

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