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D-Tools Secures $12M Series C Investment Led by Former Snap One CEO and StellarIQ to Accelerate Market Position as the Go-To Platform for Electronic Systems Contractors

D-Tools Secures $12M Series C Investment Led by Former Snap One CEO and StellarIQ to Accelerate Market Position as the Go-To Platform for Electronic Systems Contractors

August 21, 2025 Craig Etkin

Capital investment includes exclusive access to proprietary AI technologies that will enable stronger growth and improved profitability for integrators and their supply chain partners

CONCORD, Calif.–(BUSINESS WIRE)–D-Tools, the leading provider of business management software for the systems integration market for over 25 years, today announced it has secured a $12 million Series C investment led by technology executive and investor John Heyman through his newly formed company, StellarIQ, with continued support from Greybull Stewardship, D-Tools’ majority investor. This new funding supports D-Tools’ mission to become the de facto end-to-end software solution for electronic systems contractors, as well as help fulfill its mission to create cohesion, improve efficiencies, deliver insights, and fuel growth as an essential service provider to the electronic systems industry. Further, this investment reinforces Greybull’s long-term commitment to the company and will help fuel D-Tools’ quest to be the industry’s leading source for data-driven insights and AI-powered solutions.

“Our investment of capital and technology will propel D-Tools even further, creating a connected platform that empowers every employee and unites stakeholders across the industry through advanced analytics and reporting.” – John Heyman, StellarIQShare

Beyond the capital investment, D-Tools will benefit from StellarIQ’s proprietary AI technology, which will enhance D-Tools product suites—delivering enhanced functionality, more automated workflows, and intelligent tools designed to help integration firms operate more efficiently and bolster their bottom line. This advanced AI technology will also power expanded growth of D-Tools’ Industry Information & Insights (I3) initiative, providing market intelligence, benchmarking, and analytics that connect the entire systems integration ecosystem—from integrators and buying groups to manufacturers and distributors.

“D-Tools has long served as the backbone for system integrators managing complex projects and businesses,” said John Heyman. “Our investment of capital and technology will propel D-Tools even further, creating a connected platform that empowers every employee and unites stakeholders across the industry through advanced analytics and reporting. I’m confident D-Tools will continue to lead and define the future of this space.”

“Our continued investment in D-Tools reflects our strong conviction in its mission, leadership, and sustained market opportunity,” said Mason Myers, CEO and founder of Greybull Stewardship. “As long-term partners, we’re proud to support this next chapter, as D-Tools scales its technology, expands its reach, and further empowers and equips companies across the industry.”

“This investment allows us to fully realize our mission—to empower system integrators with purpose-built tools, actionable insights, and AI technologies that simplify complexity and drive growth,” said Randy Stearns, CEO of D-Tools. “With StellarIQ’s strategic involvement and Greybull’s ongoing support, we are accelerating our product roadmap and expanding our vision to serve the entire industry value chain.”

StellarIQ was founded by Heyman and his long-time business partner, Alon Goren. With Heyman as CEO and Goren as Chairman and CTO, the pair led Radiant Systems from start-up to IPO and its eventual sale to NCR Corporation for $1.3 billion in 2011. Heyman and Goren have continued their business partnership for 30 years, investing in and founding a number of tech-enabled companies. As the parent company of AnswerRocket and Max AI, StellarIQ has proprietary generative AI technologies that are already in production with Fortune 500 companies, including AB InBev, Kantar, Suntory Global Spirits, and Cereal Partners Worldwide, helping companies transform themselves and drive better growth and profitability while enhancing service levels.

As D-Tools continues its strong growth trajectory, this investment ensures the company remains focused on its ultimate goal: becoming the industry’s essential platform for delivering integrated solutions that support sales, system design, installation, service, and operations while advancing leadership in industry research, analytics, and intelligent automation.

About D-Tools, Inc.

D-Tools, Inc. is a global leader in business management software solutions designed for system integration firms. The company’s on-premises software, System Integrator™ (SI), and its cloud-based platform, D-Tools Cloud, help integrators manage every aspect of their businesses — including sales, system design, project documentation, procurement, installation, and service management. Today, more than 8,000 companies in over 90 countries rely on D-Tools’ award-winning software to streamline operations, improve efficiency, and drive profitability.

For more information, visit www.d-tools.com or follow D-Tools on Twitter, Facebook, and LinkedIn.

About StellarIQ

StellarIQ invests in vertical software companies to accelerate their AI transformation through growth capital, implementation expertise, and production-ready AI technology. As the parent company of AnswerRocket and Max AI, StellarIQ enables portfolio companies to rapidly deploy AI solutions that create business value while maintaining their independence. Visit www.StellarIQ.com.

About Greybull Stewardship

Greybull Stewardship is a private investment firm supporting established, small businesses on their way to scalable, and sustainable success. With decades of operational experience and financial acumen, their team of multi-disciplinary operators provides a suite of tailored resources and strategic guidance extending beyond just capital. Greybull proudly cultivates partnerships with motivated entrepreneurs to realize their full potential and confidently navigate the complexities of expansion. Founded in 2010, Greybull is headquartered in Jackson, Wyoming, with team members located throughout the U.S. to effectively support the firm’s investments. To learn more about Greybull, visit www.greybullstewardship.com.

All products, product names, trademarks, and registrations mentioned are the property of their respective owners. All rights reserved.

Contacts

Media Contacts:
Tim Bigoness, D-Tools, (925) 270-4102, timb@d-tools.com
Katye (McGregor) Bennett, KMB Communications, (406) 446-1283, katye@kmbcomm.com

(c)2025 Business Wire, Inc., All rights reserved.


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Business Wire, California, Concord, D-Tools, Venture Capital

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