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Tru Consulting Secures Strategic Growth Investment from Superstep Capital to Propel Growth in the Anaplan Ecosystem

Tru Consulting Secures Strategic Growth Investment from Superstep Capital to Propel Growth in the Anaplan Ecosystem

September 6, 2024 Craig Etkin

September 03, 2024 07:00 AM Eastern Daylight Time

BROOMFIELD, Colo.–(BUSINESS WIRE)–Tru Consulting, the Anaplan Partner of the Year for the Americas, today announced that it has received a strategic growth investment from Superstep Capital, a leading private equity firm specializing in growth-oriented technology services companies. This partnership is set to accelerate Tru Consulting’s already impressive growth trajectory, expand its team of industry-leading experts, and enhance its ability to deliver cutting-edge, client-focused solutions across the higher education and public sector industries.

“Tru Consulting has consistently demonstrated its ability to drive digital transformation for its clients, and we are excited to support their continued growth”Post this

Since its founding in 2019, Tru Consulting has rapidly established itself as a premier partner in the Anaplan ecosystem, renowned for its unwavering commitment to client success and innovative strategies that address the most complex challenges faced by financial leaders in the public sector. The firm’s recent recognition as the 2024 Anaplan Partner of the Year for the Americas underscores its exceptional contributions and impact within the industry. Anaplan optimizes business decision-making through its leading scenario planning and analysis platform so their customer can outpace their competition and the market. Their partner network is instrumental in the deployment and support of its platform.

Superstep Capital’s investment comes at a pivotal time in Tru Consulting’s journey. Over the past three years, Tru has experienced remarkable growth, driven by its deep industry expertise, client-centric approach, and dedication to excellence. This strategic partnership with Superstep will enable Tru to further deepen its relationship with Anaplan, accelerate its innovation efforts, and bring even more robust, high-impact solutions to its clients.

“We are confident that Tru’s partnership with Superstep Capital will further enhance their capabilities, allowing us to continue delivering exceptional value to our clients and expanding our collective impact across the industries we serve,” said Ray Curbelo, Vice President of Partner and Alliances, Ecosystem Development at Anaplan.

“We are excited to partner with Superstep Capital, a firm that shares our vision for driving meaningful outcomes through innovation and client partnership,” said Mela Fezzey, CEO of Tru Consulting. “Superstep’s deep experience in scaling technology services firms will be instrumental as we continue to expand our capabilities, grow our team, and deliver unparalleled value to our clients. This investment marks a new chapter of growth for Tru, one that will see us enhancing our impact across the industries we serve.”

Tru Consulting has consistently delivered exceptional results, completing 150+ Anaplan projects with a 100% success rate for prominent clients including NASA-JPL, Lower Colorado River Authority, Arizona Department of Environmental Quality, University of Notre Dame, University of Southern California, and Michigan State University. This investment will allow Tru to build on its proven success, expand its team of experts, and reinforce its leadership position within the Anaplan ecosystem.

“Tru Consulting has consistently demonstrated its ability to drive digital transformation for its clients, and we are excited to support their continued growth,” said Ben Gaddis, Partner at Superstep Capital. “We believe that our partnership will enable Tru to build on its strong culture, expand its deep capabilities in the Anaplan ecosystem, and continue delivering exceptional value to its clients.”

As Tru Consulting embarks on this exciting new phase, the company remains steadfast in its commitment to its core values of excellence, partnership, and client success. The leadership team, including Senior Managing Partner Wayland Ng and CEO Mela Fezzey, will continue to guide the firm as it leverages this new partnership to achieve even greater impact.

About Tru Consulting

Tru Consulting is a leading North American consultancy specializing in digital transformation, with a strong focus on leveraging the Anaplan platform to drive business outcomes for clients across various industries. Recognized as Anaplan’s Partner of the Year for the Americas, Tru Consulting is committed to delivering innovative, high-impact solutions that help clients navigate complex business challenges and achieve sustainable growth. For more information about Tru Consulting and its services, please visit tru.consulting.

About Superstep Capital

Superstep Capital is a leading private equity firm focused on partnering with leading technology services companies. With deep industry expertise and a commitment to partnership, Superstep Capital works closely with its portfolio companies to drive innovation, operational excellence, and long-term value creation. For more information about Superstep Capital, please visit superstepcapital.com.

Contacts

Connie Wong
Tru Consulting Inc.
+1 252-268-0798
cwong@truedconsulting.com

(c)2024 Business Wire, Inc., All rights reserved.


Venture Capital
Broomfield, Business Wire, Colorado, Tru Consulting, Venture Capital

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Joby Aviation, a company developing electric air taxis for commercial passenger service, announced the successful closing of the first $250 million tranche of a previously announced strategic investment from Toyota Motor Corporation. The funding marks a significant milestone in strengthening the long-term collaboration between the two companies and supports their shared vision for the future of air mobility. The investment is aimed at supporting certification and commercial production of Joby’s electric air taxi. This underscores the mutual commitment to deepening integration and delivering next generation travel to global markets. This investment also puts the two companies a step closer toward a strategic manufacturing alliance.

In a statement JoeBen Bevirt, founder and CEO of Joby said, “We’re already seeing the benefit of working with Toyota in streamlining manufacturing processes and optimizing design.” “This is an important next step in our alliance with Toyota to scale the promise of electric flight. With this capital and Toyota’s legendary production expertise, we’re enhancing our ability to scale cutting-edge design and manufacturing to meet the demands of our partners and customers.”

Joby Aviation is a California-based transportation company developing an all-electric, vertical take-off and landing air taxi which it intends to operate as part of a fast, quiet, and convenient service in cities around the world. Powered by six electric motors, their aircraft takes off and lands vertically, giving it the flexibility to serve almost any community. Flying with Joby might feel more like getting into an SUV than boarding a plane. The company's aerial ridesharing service will combine the ease of conventional ridesharing with the power of flight. A green alternative to driving that's bookable at the touch of an app. With more than 30,000 miles flown on full-scale prototype aircraft, their aircraft is designed to meet the uncompromising safety standards set by the FAA and other global aviation regulators. Joby Aviation is now engaged in a multi-year testing program with the FAA to certify their vehicle for commercial operations, and have completed the first three of five stages.
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Infinite Reality, an innovation company powering the next generation of immersive media, AI, and ecommerce, today announced a landmark real estate partnership with renowned real estate investment, development and management firm Sterling Bay to co-develop a 60-acre site in Fort Lauderdale into a next-generation technology and entertainment campus. This ambitious redevelopment—expected to open in 2026—will serve as Infinite Reality’s new global headquarters and is the cornerstone of iR’s long-term real estate strategy, which begins with this flagship project in South Florida. The public-private project marks one of the largest creative economy investments in the area to date, aiming to generate more than 1,000 new jobs with an average salary of six figures and deliver long-term economic growth to the region. Located at 1400 NW 31st Avenue on the site of a remediated former Superfund property, the development features over 100,000 square feet of Class A office space for media, tech, and enterprise clients. Construction is expected to begin in early 2026, pending completion of permitting and design phases.

In a statement John Acunto, co-founder and CEO of Infinite Reality said, “This isn’t just a headquarters—it’s the heart of Infinite Reality’s future. As a proud South Florida resident, this project is deeply personal to me.” “It’s about transforming a community I love into a global hub for immersive technology and creativity. We’re building opportunity, fueling innovation, and laying the foundation for a lasting legacy. Partnering with a world-class development firm like Sterling Bay ensures that this vision is realized at the highest level—and that Fort Lauderdale becomes a defining force in the future of the digital economy.”

In addition to serving as a corporate campus, the site will include flexible spaces for retail, production, digital broadcasting, and entertainment ventures. The development also includes educational initiatives in partnership with local institutions to train and hire future talent in STEM, immersive tech, and creative production. Infinite Reality is an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence, and other immersive technologies. Infinite Reality’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics.
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Kimberly-Clark Corporation, one of the world's leading manufacturers of personal care and hygiene products, will establish an $800 million advanced manufacturing facility in Trumbull County, bringing an anticipated 491 new high-quality jobs. For Kimberly-Clark, this new facility would be its first in Ohio and represents not just a strategic expansion, but a decisive step in doubling down on growth in the American market. Spread across more than one million square feet, the Warren facility will provide the manufacturing capacity needed to unleash future growth for Kimberly-Clark’s fastest-growing personal care categories that include Baby & Child Care and Adult & Feminine Care. Warren is in geographic proximity to roughly 117 million consumers and will serve as a strategic hub for the Northeast and Midwest regions. Construction is expected to begin this month and will take up to two years.

In a statement Tamera Fenske, chief supply chain officer at Kimberly-Clark said, “Our investment in Warren is a pivotal step forward in our North America business and strategy.” “By establishing a new, state-of-the-art manufacturing facility in Ohio, we’re enhancing our ability to serve millions of consumers across the Midwest and Northeast with greater speed, agility, and resilience. It’s a once-in-a-career opportunity to build a facility from the ground up that reflects the future of manufacturing, and with the support of local partners like JobsOhio, the Department of Development, Lake to River, Western Reserve Port Authority, and local governments, we have the unique opportunity to create high-quality jobs and long-term economic impact in the region.”

Based in Dallas and employing 46,000 people in 34 countries, the company’s portfolio of brands also includes Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll. Its products are sold in more than 175 countries and territories.
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