Following Global Rollout of 20K+ Festival Compass Devices, Totem Seeks to Usher in New Era of Human Connection Around the World in 2025

February 13, 2025 02:12 PM Eastern Standard Time

CHATTANOOGA, Tenn.–(BUSINESS WIRE)–Totem, the ascending tech startup known for its viral debut product, the Totem Compass, announced today that it has closed a pre-seed funding round, raising $1.3m from a group of assorted angel investors from around the world.

This capital will play a critical role for the company as they scale their production capabilities, supply chain, and internal team to meet the colossal global demand that has surfaced for their friend-finding compass.

The Totem Compass is a peer-to-peer tracking device for consumers with incredibly precise, real-time location updates. The device is 100% screen-free and designed to work without cellular networks, Wi-Fi, or apps. Powered by Totem’s proprietary Unity Mesh Network™ and advanced GNSS technology, it also features SOS functionality, ensuring users can stay effortlessly connected with a reliable range, unbreakable bonds, and a simple, intuitive interface.

Garnering over 125 million organic views across social platforms in 2024 alone, Totem has quickly become a dominant force in the ever-growing festival technology market. After achieving more than $1.5M in verified pre-orders, Totem Compass rollout began in October 2024 and has since shipped over 20,000 units to customers in more than 60 countries around the world.

With music festival popularity surging and attendance reaching record-setting highs in 2024, substantial growth opportunities lie ahead for Totem as demand for their simple but beautifully effective technology continues to skyrocket.

In addition to the “friend-finding compass for festivals,” Totem is developing a companion product for the festival compass that will be revealed in March, as well as a suite of accessories for users to personalize their devices. With substantial investment interest building, Totem has plans for a Seed Round in Q2 of 2025, coming alongside future product details.

“We are immensely grateful to have the support of so many incredible investors with deep subject matter expertise. This pre-seed round serves as further evidence that Totem is not just a company—it is a movement that unites people around the world. This capital will be essential for us as we seek to build one of the world’s greatest event tech companies.”

–Carter Fowler, Totem CEO

Available now, the Totem Compass pricing starts at $69 per device, with discounted options for wholesale orders. For more information and to order now, visit totemlabs.com/order.

About Totem:

Totem, Inc. is a Tennessee-based tech startup creating tools to change how humans interact with each other and how they interact with the physical world around them. Founded in early 2024, Totem has rapidly grown from an idea into a bonafide global movement. Founded on the belief that no one deserves to be lost, Totem is guided by four core values—Love, Unity, Simplicity, and Beauty—as it seeks to usher in a new era of human connection around the world.

Contacts

Media Contact:
James Morton
Marketing Manager
james@totemlabs.com
Press Kit

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