CHICAGO–(BUSINESS WIRE)–Sprocket Sports, a leading provider of software and services for youth sports club management, announced today the close of a Series A investment round from Frontier Growth, a Charlotte-based growth equity firm specializing in vertical SaaS companies.

Launched in 2020, Sprocket Sports has quickly emerged as the leading newcomer in the crowded marketplace of youth sports club technology.Share

Launched in 2020, Sprocket Sports has quickly emerged as the leading newcomer in the crowded marketplace of youth sports club technology. The company couples its all-in-one management and marketing platform with an experienced and responsive support team to help youth sports clubs thrive – not just survive – in the increasingly competitive youth sports landscape. In addition to player registrations and payments, Sprocket Sports offers fully integrated websites, administrative and financial tools, communication modules, a modern mobile app, and more.

“I am thrilled that Frontier Growth has become Sprocket’s partner to provide minority growth capital and value-add services,” says Rich Gallun, Co-Founder & CEO of Sprocket Sports. “After five years of building a great foundation with leading technology and a strong client base, we are excited to welcome the Frontier team as a trusted partner to help us take Sprocket to the next level without compromising our original mission and values. Their unique approach of providing value as consultative investors, or ‘invited house guests,’ rather than as controlling financial owners was exactly what our experienced Sprocket team was seeking.”

With the recent consolidation and buyouts of numerous technology players, Sprocket Sports is the sole independent modern player in the club management software space to remain founder-led and founder-controlled. With additional capital to accelerate investment across its product suite and sales and service teams, Sprocket will continue to enhance its ability to help youth sports organizations drive growth and realize operational efficiencies while delivering a best-in-class experience for their member families.

“We are excited to partner with Sprocket Sports, a company whose deep industry expertise and technology leadership are redefining the category,” says Tim Bechtold, Partner at Frontier Growth. “We see a significant opportunity for Sprocket’s modern, all-in-one platform to replace many of the dated and fragmented tools that currently exist in the youth sports marketplace and enable their club customers to take their programming and day-to-day operations to the next level. After conducting extensive research with Sprocket’s customers and leadership team, we are impressed by Sprocket’s exemplary reputation for product innovation and world-class customer service and its position as the leading modern technology solution for youth sports clubs.”

About Sprocket Sports

Sprocket Sports is a modern, all-in-one management and marketing platform designed specifically for youth sports clubs. Its comprehensive technology helps clubs reduce operating expenses, increase revenues, build their brand and engage with families. In addition to player registration and payments, Sprocket Sports offers websites, marketing and communication modules, administrative tools, dashboards, mobile apps, and more. Learn more at sprocketsports.com

About Frontier Growth

Founded in 1999, Frontier Growth is a growth equity investment firm based in Charlotte, North Carolina that specializes in partnering with founders of vertical SaaS companies to help them scale and reach new heights. By leveraging its deep experience helping growth-stage vertical SaaS companies scale to market leadership positions, Frontier provides tailored support and resources to help drive sustainable growth and scalability. Frontier’s ‘people-first’ philosophy to investing is founded upon putting people before numbers – a belief that it’s the people around the table collaborating together that make the difference in driving true innovation and growth. With over 15 years of experience investing in vertical SaaS, Frontier has completed more than 25 vertical SaaS investments since inception. Frontier typically makes initial equity investments of $5–30 million in mission critical vertical SaaS companies with $3–20 million of annual recurring revenue (“ARR”) and +25% annual growth. For more information about Frontier, please visit www.frontiergrowth.com.

Contacts

Press Contact:
Susan Blinkhorn
sblinkhorn@sprocketsports.com

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