Newly raised funding allows RŌZ to accelerate growth within retail and professional salon channels

RŌZ Hair (Photo: Business Wire)

August 12, 2024 03:00 AM Pacific Daylight Time

LOS ANGELES–(BUSINESS WIRE)–RŌZ, the clean, high-performing haircare line by celebrity hairstylist Mara Roszak, announced they closed an oversubscribed seed round led by investment partner Silas Capital, an emerging growth equity and venture capital firm focused on exceptional next-generation consumer brands, with significant participation from G9 Ventures. Additional investors include notable celebrity makeup artists and hairstylists Melanie Inglessis, Rachel Goodwin, Pati Dubroff, Sami Knight, Kylee Heath, and Ericka Verrett. Additionally, Lily Collins joins previously announced celebrity investors Mila Kunis, Daisy Ridley, Zoe Saldana, and Brooklyn Decker, who invested during an earlier friends-and-family round. This funding will be utilized to accelerate retail expansion, further enhance RŌZ’s presence in the professional channel, augment team and fuel product innovation.

“Mara has rapidly built one of the most sought-after brands in the haircare category”Post this

For over 20 years, Mara Roszak has been the master artist behind the iconic, effortless red-carpet hair of A-list celebrities like Emma Stone, Zoe Saldana, Olivia Wilde, Natalie Portman, Nicole Kidman, and Kristen Wiig. She was inspired to create RŌZ when she recognized the need for a haircare line that offered professional-strength performance with clean, sustainably sourced formulas, without sacrificing quality or results. Mara officially launched RŌZ in 2021, starting with two products, and has since expanded to a range of eight curated styling and haircare products. RŌZ is available at major retailers like Credo, Neiman Marcus, Goop, Nordstrom, Revolve. Additionally, RŌZ is available at independent retailers and professional salons across the country, experiencing triple-digit door growth YoY.

With Roszak’s expertise driving each formulation, RŌZ caters to the needs of consumers and professional stylists alike, and has cultivated its salon channel through a dedicated in-house sales team focused on both new business and retention. Building on this solid foundation, the seed round follows the launch of RŌZ’s latest treatment innovation, the Foundation Mask—a nourishing hair mask designed to deeply hydrate, repair damage, and protect color. The brand has earned numerous accolades, including Allure’s Best of Beauty Award for their Foundation Shampoo, Foundation Conditioner, and Santa Lucia Styling Oil; Harper’s Bazaar Hair Awards and Zoe Report’s Beauty Groundbreaker Award for their Root Lift Spray; and GQ’s Grooming Awards and InStyle’s Best Beauty Buys for their Milk Hair Serum.

“The growth and momentum of the business has been extraordinary, and the enthusiastic response to our product formulations from both professionals and clients has been nothing short of remarkable,” says Mara Roszak, founder. “RŌZ is my greatest passion, and having growth partners who share my excitement and understand my vision is a dream come true. I am incredibly proud to welcome Silas Capital, G9 Ventures, and Lily Collins and some of my incredible peers as partners, and together, we will continue to bring this vision to life.”

“Mara has rapidly built one of the most sought-after brands in the haircare category,” said Brian Thorne, Partner at Silas Capital. “With its award-winning line of clean, easy-to-use hair essentials that deliver professional-level performance, we believe this expert-led brand uniquely addresses a clear whitespace in the market. We’re thrilled to partner with Mara, alongside her unmatched roster of A-list clients and community of professional stylists, to support RŌZ’s impressive momentum across channels.”

“We are thrilled to partner with Mara as she builds a prestige, omni-channel haircare brand for modern women. In an industry that too often focuses on what is wrong with your hair, RŌZ’s mission is to enhance your natural hair. The result is a line of clean, fuss-free products that work. The brand’s positioning, combined with Mara’s expertise and focus on performance, has organically attracted a loyal community looking to achieve healthy, effortless hair,” said Amy Griffin and Anna Doherty of G9 Ventures.

ABOUT RŌZ

RŌZ (pronounced rose) is founded on the belief that beautiful hair doesn’t have to be complicated. Their nourishing, lightweight formulas prioritize professional performance and ease of use above all else. The expertly edited collection of essentials utilizes highly efficacious ingredients derived from nature to help you achieve your most beautiful hair day, every day.

ABOUT SILAS CAPITAL

Since 2012, Silas Capital has been an active emerging growth equity and venture capital investor that partners with consumer brands, in order to help these companies achieve significant revenue growth and profitability, improve operational efficiency, and increase brand recognition and value. The complementary backgrounds of the firm’s partners comprise executive leadership roles across growth equity and venture capital firms, as well as operating companies, which allows the group to deliver on a unique value-add proposition to the management teams, founders and companies with whom Silas partners. The firm not only invests capital to help these companies grow, but also brings significant resources and capabilities to actively assist in the growth of revenue through its expertise in e-commerce and digital expansion, alongside its knowledge of traditional wholesale and retail channels. Previous and current investments for Silas include Bare Snacks, Bellroy, Boll & Branch, Cake, Chief, HATCH, Herbivore, ILIA Beauty, Lord Jones, Makeup By Mario, Sakara Life, Summersalt, Vacation, Violette_FR and Wonderbelly to name a few. Learn more at www.silascapital.com.

ABOUT G9 VENTURES

G9 Ventures is a private, evergreen fund focused on investing in generation-defining brands that empower consumers to live, look, and feel better. The firm applies this better-for-you thesis across the beauty, wellness, health, and community sub-sectors of the consumer ecosystem. As a permanent capital vehicle, G9 has a uniquely long investment horizon and the flexibility to be true long-term partners, directly aligning incentives with founders and management teams. The firm focuses on meeting founders early, typically writing an initial check in a Seed / Series A fundraise and continuing to partner as the business matures. The team also assesses later stage growth equity opportunities (Series B – pre-IPO) in companies that are aligned with the firm’s thesis and where there continues to be significant upside potential. G9 has over 60 portfolio companies, including Bumble (BMBL), Kindbody, On Running (ONON), Oura, Athletic Greens, Kitsch, Saie and Spanx.

Contacts

Susan Biegacz
susan.biegacz@ledecompany.com

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