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Matter Intelligence Emerges from Stealth with $12 Million Seed Funding to Revolutionize Remote Sensing and Global Perception

Matter Intelligence Emerges from Stealth with $12 Million Seed Funding to Revolutionize Remote Sensing and Global Perception

November 13, 2024 Craig Etkin

October 30, 2024 12:00 PM Eastern Daylight Time

LOS ANGELES–(BUSINESS WIRE)–Matter Intelligence, a California-based remote sensing startup, has emerged from stealth, unveiling its plans to launch space sensors capable of capturing never-before-seen data about all matter on Earth, from surface to atmosphere. Matter specializes in advancing sensor infrastructure that captures incredibly detailed, beyond-visible data of both natural and artificial materials – creating the most comprehensive “extreme resolution” Earth observation dataset ever compiled. This data will power industries and helps AI models better understand and predict real-world events like never before. The startup has secured $12 million in seed funding led by Lowercarbon Capital, with participation from Toyota Ventures, Pear, Mark Cuban, and E2MC. The funding will accelerate the development of Matter’s sensing infrastructure.

“We are in the middle of a new space race that will define the future, and Matter Intelligence is at the forefront of providing the technology we need to protect our national and economic security.”Post this

“Matter is pushing the boundaries of what’s possible in Earth observation,” said co-founder and CEO Vishnu Sridhar. “We are developing sensors that allow us to understand material makeup at the molecular level—capturing composition, temperature, and structure from orbit with sub-meter precision. This is a game changer for industries that rely on detailed, real-time data to make critical decisions.”

Next-Generation Hyperspectral Technology for Real-World Applications

Matter Intelligence’s sensors use hyperspectral imaging, a method that captures thousands of narrow spectral bands of light to distinguish unique material properties. This allows Matter to detect and classify objects and materials that are invisible to traditional optical, radar, or multispectral sensors. Matter’s sensors, designed for deployment on satellites, drones, and aircraft, will offer the world’s first sub-meter hyperspectral and thermal satellite capability.

The startup’s first satellite, EARTH-1, will create the first global encyclopedia of Earth’s material composition, imaging the entire globe with more than 500 times the information density of today’s existing sensors. By pushing hyperspectral imaging boundaries, Matter is driving the next evolution in mapping and analytics, providing critical information across multiple sectors such as:

  • National Security: Detection of hidden military assets, tracking activities in sensitive areas, and monitoring critical infrastructure.
  • Insurance: Global COPE data such as direct measurement of roof properties and building occupancy.
  • Energy & Resource Management: Identification of critical mineral reserves including rare earth elements and lithium, monitoring pipeline integrity, and tracking gas emissions including methane.
  • Environmental Monitoring & Agriculture: Early detection of diseased crops, monitoring biodiversity by identifying plant species, assessment of acid mine drainage, identification of oil spills.

Matter’s sensors redefine remote sensing with unprecedented precision. Unlike traditional hyperspectral technology, which often falls short of user needs for detail and material differentiation, Matter captures composition, temperature, and structure with a new standard of quality. Traditional systems can’t deliver the resolution and quality needed for actionable data, but Matter provides images that are orders of magnitude more information dense than today’s hyperspectral systems – with science-grade quality and sub-meter resolution. Matter’s data accelerates geospatial computer vision, unlocking mass adoption of Earth observation and enabling powerful predictive capabilities and resilience.

EARTH-1 will be Matter’s first satellite and provide the world’s first sub-meter hyperspectral and thermal imaging capability. Matter will soon announce EARTH-1’s launch date. EARTH-1 will map and monitor Earth’s materials in real time, from mineral composition and vegetation health to atmospheric conditions. With this satellite, Matter is building the first global encyclopedia of Earth’s material composition – capturing the most detailed, multi-dimensional data across the planet.

Founding Team & Vision

Matter Intelligence was founded by former NASA Jet Propulsion Laboratory (JPL) engineers Vishnu Sridhar and Thomas Chrien, and former Caltech scientist Nathan Stein. The team has decades of experience in developing advanced imaging technologies for space exploration, including Mars missions, and is now applying that expertise to revolutionize how we understand and protect our planet. The company’s CEO, Vishnu Sridhar, has led key NASA missions like the SuperCam on the Perseverance rover and REASON on the Europa Clipper deep space mission, and served as the Flight Director for the Mars Opportunity rover. Technical Director, Thomas Chrien, pioneered hyperspectral imaging spectroscopy, developed the first airborne hyperspectral broadband imaging spectrometer, and directed the U.S. Air Force ARTEMIS payload for TacSat-3, the highest resolution publicly known hyperspectral mission.

“Matter is building the most sophisticated hyperspectral sensors to ever study our planet, allowing us to uncover critical resources we can’t see and measure climate-driven costs in real time,” explained Shawn Xu, Partner at Lowercarbon Capital.

Company advisor Colleen Laughlin, former Director of the Defense Innovation Board, added, “We are in the middle of a new space race that will define the future, and Matter Intelligence is at the forefront of providing the technology we need to protect our national and economic security.”

Matter’s seed round was led by Lowercarbon Capital, a global multi-billion dollar venture fund founded by Chris Sacca that backs kickass companies making real money slashing CO2 emissions, sucking carbon out of the sky, and buying us time to unf**k the planet. Partner Shawn Xu, who has led many of their software and geospatial investments, has joined the board.

For more information, visit www.matter.com or contact contact@matter.com.

Contacts

contact@matter.com

(c)2024 Business Wire, Inc., All rights reserved.


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Infinite Reality, an innovation company powering the next generation of immersive media, AI, and ecommerce, today announced a landmark real estate partnership with renowned real estate investment, development and management firm Sterling Bay to co-develop a 60-acre site in Fort Lauderdale into a next-generation technology and entertainment campus. This ambitious redevelopment—expected to open in 2026—will serve as Infinite Reality’s new global headquarters and is the cornerstone of iR’s long-term real estate strategy, which begins with this flagship project in South Florida. The public-private project marks one of the largest creative economy investments in the area to date, aiming to generate more than 1,000 new jobs with an average salary of six figures and deliver long-term economic growth to the region. Located at 1400 NW 31st Avenue on the site of a remediated former Superfund property, the development features over 100,000 square feet of Class A office space for media, tech, and enterprise clients. Construction is expected to begin in early 2026, pending completion of permitting and design phases.

In a statement John Acunto, co-founder and CEO of Infinite Reality said, “This isn’t just a headquarters—it’s the heart of Infinite Reality’s future. As a proud South Florida resident, this project is deeply personal to me.” “It’s about transforming a community I love into a global hub for immersive technology and creativity. We’re building opportunity, fueling innovation, and laying the foundation for a lasting legacy. Partnering with a world-class development firm like Sterling Bay ensures that this vision is realized at the highest level—and that Fort Lauderdale becomes a defining force in the future of the digital economy.”

In addition to serving as a corporate campus, the site will include flexible spaces for retail, production, digital broadcasting, and entertainment ventures. The development also includes educational initiatives in partnership with local institutions to train and hire future talent in STEM, immersive tech, and creative production. Infinite Reality is an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence, and other immersive technologies. Infinite Reality’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics.
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Kimberly-Clark Corporation, one of the world's leading manufacturers of personal care and hygiene products, will establish an $800 million advanced manufacturing facility in Trumbull County, bringing an anticipated 491 new high-quality jobs. For Kimberly-Clark, this new facility would be its first in Ohio and represents not just a strategic expansion, but a decisive step in doubling down on growth in the American market. Spread across more than one million square feet, the Warren facility will provide the manufacturing capacity needed to unleash future growth for Kimberly-Clark’s fastest-growing personal care categories that include Baby & Child Care and Adult & Feminine Care. Warren is in geographic proximity to roughly 117 million consumers and will serve as a strategic hub for the Northeast and Midwest regions. Construction is expected to begin this month and will take up to two years.

In a statement Tamera Fenske, chief supply chain officer at Kimberly-Clark said, “Our investment in Warren is a pivotal step forward in our North America business and strategy.” “By establishing a new, state-of-the-art manufacturing facility in Ohio, we’re enhancing our ability to serve millions of consumers across the Midwest and Northeast with greater speed, agility, and resilience. It’s a once-in-a-career opportunity to build a facility from the ground up that reflects the future of manufacturing, and with the support of local partners like JobsOhio, the Department of Development, Lake to River, Western Reserve Port Authority, and local governments, we have the unique opportunity to create high-quality jobs and long-term economic impact in the region.”

Based in Dallas and employing 46,000 people in 34 countries, the company’s portfolio of brands also includes Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll. Its products are sold in more than 175 countries and territories.
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Snorkel AI announced general availability of two new product offerings on the Snorkel AI Data Development Platform: Snorkel Evaluate and Snorkel Expert Data-as-a-Service. These launches advance its mission to turn knowledge into specialized AI—helping teams move from prototype to production at scale by leveraging Snorkel AI’s programmatic data development technology. In addition, Snorkel AI announced it has raised $100 million in Series D funding at a $1.3 billion valuation, led by Addition. This new funding will fuel continued research and innovation in evaluating and tuning specialized AI systems with expert data.


In a statement Alex Ratner, Co-founder and CEO of Snorkel AI said, “We are seeing a surge of momentum around agentic AI, but specialized enterprise agents aren’t ready for production in most settings.” “Enterprises need domain-specific data and expertise to make this a reality. We’re excited to deliver on this need and help AI innovators develop expert data to bring their LLM and agentic systems into production with our new offerings, which round out Snorkel’s unified AI data development stack.”

Snorkel AI is building the Snorkel AI Data Development Platform for evaluating and tuning specialized AI at scale. Snorkel AI’s offerings, including Snorkel Evaluate and Snorkel Expert Data-as-a-Service, accelerate evaluation and tuning of specialized AI systems with expert data—helping teams move from prototype to production at scale by leveraging Snorkel AI’s programmatic data development technology. Launched out of the Stanford AI Lab, Snorkel AI’s platform is used in production by Fortune 500 companies, including BNY, Wayfair, and Chubb, as well as across the U.S. federal government, including the U.S. Air Force.
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