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Justt Secures $30M Series C Funding to Accelerate Global Expansion, Advance AI Technology, and Achieve Profitability

Justt Secures $30M Series C Funding to Accelerate Global Expansion, Advance AI Technology, and Achieve Profitability

January 10, 2025 Craig Etkin

Existing Investors Reinforce Confidence in the Industry-Leading Automated Chargeback Management Provider

NEW YORK, Dec. 19, 2024 /PRNewswire/ — Justt, the leader in AI-based chargeback management, today announced the successful close of its $30 million Series C funding round, led by Zeev Ventures with participation from existing investors Oak HC/FT and F2 Venture Capital. This funding highlights the unwavering confidence of its investors in Justt’s vision, sustained growth, and position as a market leader.

With total funding now at $100 million, Justt is advancing its mission to transform chargeback management through its proprietary AI technology and in-house expertise. The company’s scalable platform, designed for merchants of all sizes, is reshaping how payment disputes are resolved, helping businesses recover lost revenue, reduce complexity, and drive operational efficiency.

Fueling Expansion and Chargeback Innovation

This funding will drive Justt’s strategic expansion into high-growth regions, while advancing its path to profitability by 2027. The company will enhance its proprietary AI-driven platform, which analyzes over 500 data points from multiple sources to create tailored, high-quality arguments for each case. This dynamic system leverages machine learning to optimize dispute win rates and continuously improve outcomes over time.

Justt’s commitment to innovation and excellence has made it the trusted partner of over 200 clients, including some of the biggest names in global e-commerce.

“Justt’s advanced AI and machine learning-driven approach is revolutionizing chargeback management, providing merchants with a scalable, results-driven solution to navigate an increasingly complex payments landscape,” said Oren Zeev, Founding Partner at Zeev Ventures. “Justt’s ability to execute, innovate, and deliver measurable value to merchants worldwide is unmatched. This funding underscores my confidence in their vision, leadership, and long-term strategy as they continue to expand globally and redefine the industry.”

Momentum Built on Growth and Client Success

Since Justt’s Series B in 2021, the company has demonstrated extraordinary growth. Revenue tripled in 2023 and grew more than 2X in 2024. Building on this momentum, Justt is projected to double its revenue year-over-year in both 2025 and 2026.

In 2024, Justt nearly doubled the total chargeback volume it managed compared to the previous year, reflecting the platform’s growing adoption and scalability. Additionally, merchants who switched to Justt—whether from in-house teams or other solutions—recovered nearly twice as much revenue on average, demonstrating the superior results delivered by Justt’s technology.

“Justt’s ability to scale with our clients without compromising quality, and drive continuously improving results through advanced machine learning is what sets us apart in the industry,” said Ofir Tahor, CEO and Co-Founder of Justt. “This funding will drive our global expansion, fuel technological advancements, and further our mission to help merchants resolve payment disputes more efficiently and recover more revenue.”

Global Presence

In 2024, Justt expanded its global footprint by opening offices in New York and London, complementing its established R&D hub in Tel Aviv. The London office addresses growing demand in the UK and EMEA regions, helping merchants navigate increasingly complex and diverse payment ecosystems. Meanwhile, the New York headquarters enhances Justt’s capacity to serve its expanding North American client base, the world’s largest and most dynamic e-commerce market.

These strategic expansions strengthen Justt’s ability to scale and deliver tailored solutions across industries and geographies. They also position the company for continued growth as it prepares to enter high-growth regions such as LATAM and APAC.

About Justt

Founded in 2020, Justt is the world’s first smart chargeback solution that tailors each response and improves over time. Unlike template-based solutions, it uses AI-powered automation and domain expertise to generate dynamic arguments, customizing each response, no matter the volume or complexity. With a machine learning engine that’s continuously running A/B tests in the background, Justt is the only chargeback solution that self-improves over time—helping merchants win more disputes effortlessly. https://justt.ai/

SOURCE Justt

Copyright © 2024 Cision US Inc.


Venture Capital
Cision, Justt, New York, PRNewswire, Venture Capital

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Infinite Reality, an innovation company powering the next generation of immersive media, AI, and ecommerce, today announced a landmark real estate partnership with renowned real estate investment, development and management firm Sterling Bay to co-develop a 60-acre site in Fort Lauderdale into a next-generation technology and entertainment campus. This ambitious redevelopment—expected to open in 2026—will serve as Infinite Reality’s new global headquarters and is the cornerstone of iR’s long-term real estate strategy, which begins with this flagship project in South Florida. The public-private project marks one of the largest creative economy investments in the area to date, aiming to generate more than 1,000 new jobs with an average salary of six figures and deliver long-term economic growth to the region. Located at 1400 NW 31st Avenue on the site of a remediated former Superfund property, the development features over 100,000 square feet of Class A office space for media, tech, and enterprise clients. Construction is expected to begin in early 2026, pending completion of permitting and design phases.

In a statement John Acunto, co-founder and CEO of Infinite Reality said, “This isn’t just a headquarters—it’s the heart of Infinite Reality’s future. As a proud South Florida resident, this project is deeply personal to me.” “It’s about transforming a community I love into a global hub for immersive technology and creativity. We’re building opportunity, fueling innovation, and laying the foundation for a lasting legacy. Partnering with a world-class development firm like Sterling Bay ensures that this vision is realized at the highest level—and that Fort Lauderdale becomes a defining force in the future of the digital economy.”

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Kimberly-Clark Corporation, one of the world's leading manufacturers of personal care and hygiene products, will establish an $800 million advanced manufacturing facility in Trumbull County, bringing an anticipated 491 new high-quality jobs. For Kimberly-Clark, this new facility would be its first in Ohio and represents not just a strategic expansion, but a decisive step in doubling down on growth in the American market. Spread across more than one million square feet, the Warren facility will provide the manufacturing capacity needed to unleash future growth for Kimberly-Clark’s fastest-growing personal care categories that include Baby & Child Care and Adult & Feminine Care. Warren is in geographic proximity to roughly 117 million consumers and will serve as a strategic hub for the Northeast and Midwest regions. Construction is expected to begin this month and will take up to two years.

In a statement Tamera Fenske, chief supply chain officer at Kimberly-Clark said, “Our investment in Warren is a pivotal step forward in our North America business and strategy.” “By establishing a new, state-of-the-art manufacturing facility in Ohio, we’re enhancing our ability to serve millions of consumers across the Midwest and Northeast with greater speed, agility, and resilience. It’s a once-in-a-career opportunity to build a facility from the ground up that reflects the future of manufacturing, and with the support of local partners like JobsOhio, the Department of Development, Lake to River, Western Reserve Port Authority, and local governments, we have the unique opportunity to create high-quality jobs and long-term economic impact in the region.”

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Snorkel AI is building the Snorkel AI Data Development Platform for evaluating and tuning specialized AI at scale. Snorkel AI’s offerings, including Snorkel Evaluate and Snorkel Expert Data-as-a-Service, accelerate evaluation and tuning of specialized AI systems with expert data—helping teams move from prototype to production at scale by leveraging Snorkel AI’s programmatic data development technology. Launched out of the Stanford AI Lab, Snorkel AI’s platform is used in production by Fortune 500 companies, including BNY, Wayfair, and Chubb, as well as across the U.S. federal government, including the U.S. Air Force.
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