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G2 Reverse Logistics Raises $9.6M in Seed Funding to Masterfully Manage Returns and Optimize Net Recovery

G2 Reverse Logistics Raises $9.6M in Seed Funding to Masterfully Manage Returns and Optimize Net Recovery

March 19, 2024 Craig Etkin

Complete end-to-end reverse logistics platform saves customers 20% across the entire returns ecosystem

March 19, 2024 05:00 AM Pacific Daylight Time

PITTSBURGH–(BUSINESS WIRE)–G2 Reverse Logistics, the definitive edge in net recovery, today announced $9.6M in seed funding led by Dell Technologies Capital. The capital will be used to enable sales and marketing investments consistent with G2RL’s global growth strategies.

“Unlike other logistics providers in the market, G2RL stands out as the only end-to-end platform that eliminates human error, minimizes risk and helps make well-informed, cost-effective decisions.”

Founded in 2020, G2 Reverse Logistics tackles the trillion-dollar problem of retail and business returns. The company’s end-to-end reverse logistics platform enables dynamic, data-driven decision-making across the entire end-to-end returns lifecycle. Powered by unbiased disposition, artificial intelligence, machine learning and predictive analytics, G2RL maximizes net recovery and saves customers 20% across the return ecosystem, on average.

Powered by proprietary technology, the G2RL Prescriptive Analytics platform is purpose-built to optimize operations and minimize costs by constantly analyzing and improving returns in real-time. The platform enables true end-to-end product routing and disposition to maximize recoveries. The readily available open API architecture enables G2RL to easily integrate with existing client systems, making it a flexible, scalable solution. The platform boasts efficient returns processing, optimized net recovery and automated returns decisions for retailers, manufacturers, brands, and third-party logistics providers (3PLs).

“G2RL tackles the costly issue of return rates head-on; our innovation goes beyond just reverse logistics management. We enable intelligent, data-driven and agile optimization,” said Tom Perry, CEO of G2RL. “Our proprietary technology offers unmatched end-to-end net recovery in ways that challenge previous norms. G2RL enables seamless reverse logistics operations and unmatched profitability for customers.”

“The team at G2RL is made up of seasoned logistics professionals who started their initial journey over 30 years ago with GENCO, the leading pioneer in reverse logistics. Today, these industry veterans are back at it again, this time transforming the often complex and costly returns process,” said Gregg Adkin, managing director at Dell Technologies Capital. “Unlike other logistics providers in the market, G2RL stands out as the only end-to-end platform that eliminates human error, minimizes risk and helps make well-informed, cost-effective decisions.”

About G2RL

G2 Reverse Logistics is the definitive force in returns management. Founded by leading industry pioneers, the company’s end-to-end solution touches every aspect of the returns process. Committed to helping customers optimize net recovery, G2RL is the only definitive whole-loop solution for reverse logistics.

About Dell Technologies Capital

DTC invests in determined early-stage founders who push the envelope on technology innovation for the enterprise, connecting them to the capital, expertise, and customers they need to take a company from start to scale. Since its inception in 2012, DTC has backed more than 150 startups including Arista Networks, Cylance, DocuSign, JFrog, MongoDB, Netskope, Nutanix, Nuvia, Redis, Xometry and Zscaler. DTC has offices in Palo Alto (HQ), Boston, and Tel Aviv. For more information, visit www.delltechcapital.com.

Contacts

Julie Massey
VP Sales & Marketing at G2RL
julie.massey@g2rl.com

(c)2024 Business Wire, Inc., All rights reserved.


Venture Capital
Business Wire, G2 Reverse Logistics, Pennsylvania, Pittsburgh, Venture Capital

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Joby Aviation, a company developing electric air taxis for commercial passenger service, announced the successful closing of the first $250 million tranche of a previously announced strategic investment from Toyota Motor Corporation. The funding marks a significant milestone in strengthening the long-term collaboration between the two companies and supports their shared vision for the future of air mobility. The investment is aimed at supporting certification and commercial production of Joby’s electric air taxi. This underscores the mutual commitment to deepening integration and delivering next generation travel to global markets. This investment also puts the two companies a step closer toward a strategic manufacturing alliance.

In a statement JoeBen Bevirt, founder and CEO of Joby said, “We’re already seeing the benefit of working with Toyota in streamlining manufacturing processes and optimizing design.” “This is an important next step in our alliance with Toyota to scale the promise of electric flight. With this capital and Toyota’s legendary production expertise, we’re enhancing our ability to scale cutting-edge design and manufacturing to meet the demands of our partners and customers.”

Joby Aviation is a California-based transportation company developing an all-electric, vertical take-off and landing air taxi which it intends to operate as part of a fast, quiet, and convenient service in cities around the world. Powered by six electric motors, their aircraft takes off and lands vertically, giving it the flexibility to serve almost any community. Flying with Joby might feel more like getting into an SUV than boarding a plane. The company's aerial ridesharing service will combine the ease of conventional ridesharing with the power of flight. A green alternative to driving that's bookable at the touch of an app. With more than 30,000 miles flown on full-scale prototype aircraft, their aircraft is designed to meet the uncompromising safety standards set by the FAA and other global aviation regulators. Joby Aviation is now engaged in a multi-year testing program with the FAA to certify their vehicle for commercial operations, and have completed the first three of five stages.
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Infinite Reality, an innovation company powering the next generation of immersive media, AI, and ecommerce, today announced a landmark real estate partnership with renowned real estate investment, development and management firm Sterling Bay to co-develop a 60-acre site in Fort Lauderdale into a next-generation technology and entertainment campus. This ambitious redevelopment—expected to open in 2026—will serve as Infinite Reality’s new global headquarters and is the cornerstone of iR’s long-term real estate strategy, which begins with this flagship project in South Florida. The public-private project marks one of the largest creative economy investments in the area to date, aiming to generate more than 1,000 new jobs with an average salary of six figures and deliver long-term economic growth to the region. Located at 1400 NW 31st Avenue on the site of a remediated former Superfund property, the development features over 100,000 square feet of Class A office space for media, tech, and enterprise clients. Construction is expected to begin in early 2026, pending completion of permitting and design phases.

In a statement John Acunto, co-founder and CEO of Infinite Reality said, “This isn’t just a headquarters—it’s the heart of Infinite Reality’s future. As a proud South Florida resident, this project is deeply personal to me.” “It’s about transforming a community I love into a global hub for immersive technology and creativity. We’re building opportunity, fueling innovation, and laying the foundation for a lasting legacy. Partnering with a world-class development firm like Sterling Bay ensures that this vision is realized at the highest level—and that Fort Lauderdale becomes a defining force in the future of the digital economy.”

In addition to serving as a corporate campus, the site will include flexible spaces for retail, production, digital broadcasting, and entertainment ventures. The development also includes educational initiatives in partnership with local institutions to train and hire future talent in STEM, immersive tech, and creative production. Infinite Reality is an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence, and other immersive technologies. Infinite Reality’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics.
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Kimberly-Clark Corporation, one of the world's leading manufacturers of personal care and hygiene products, will establish an $800 million advanced manufacturing facility in Trumbull County, bringing an anticipated 491 new high-quality jobs. For Kimberly-Clark, this new facility would be its first in Ohio and represents not just a strategic expansion, but a decisive step in doubling down on growth in the American market. Spread across more than one million square feet, the Warren facility will provide the manufacturing capacity needed to unleash future growth for Kimberly-Clark’s fastest-growing personal care categories that include Baby & Child Care and Adult & Feminine Care. Warren is in geographic proximity to roughly 117 million consumers and will serve as a strategic hub for the Northeast and Midwest regions. Construction is expected to begin this month and will take up to two years.

In a statement Tamera Fenske, chief supply chain officer at Kimberly-Clark said, “Our investment in Warren is a pivotal step forward in our North America business and strategy.” “By establishing a new, state-of-the-art manufacturing facility in Ohio, we’re enhancing our ability to serve millions of consumers across the Midwest and Northeast with greater speed, agility, and resilience. It’s a once-in-a-career opportunity to build a facility from the ground up that reflects the future of manufacturing, and with the support of local partners like JobsOhio, the Department of Development, Lake to River, Western Reserve Port Authority, and local governments, we have the unique opportunity to create high-quality jobs and long-term economic impact in the region.”

Based in Dallas and employing 46,000 people in 34 countries, the company’s portfolio of brands also includes Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll. Its products are sold in more than 175 countries and territories.
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