New York, NY – GBK Collective has announced the appointment of Rebecca Szew as Partner and Chief Client Officer. About GBK Collective: GBK Collective is a prominent marketing strategy, consumer behavior, and analytics consultancy established in 2015. The firm specializes in solving complex marketing problems for Fortune 500 brands by applying industry-leading academic expertise and real-world corporate experience. Unlike many firms offering ready-made solutions, GBK designs bespoke teams of experienced practitioners and academic thought leaders for each client project. They leverage data-driven research and advanced analytics to deliver practical and actionable solutions. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK Collective is recognized for its consultative approach to brand and customer strategy, encompassing areas like segmentation, brand equity, communication effectiveness, and customer lifetime value.

For more information on GBK Collective please visit: https://www.gbkcollective.com/

GBK Collective
211 E 43rd St 6th floor
New York, NY 10017
Phone: 425-829-5971
LinkedIn Page: https://www.linkedin.com/company/gbk-collective/

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