SAN FRANCISCO, July 30, 2025 /PRNewswire/ — Emulait, the science-led infant feeding brand redefining how families nourish their babies, announced a $3 million strategic media-for-equity investment from Mercurius Media Capital (MMC), a media-for-equity venture fund that provides high-impact advertising inventory in exchange for equity stakes in fast-growing consumer brands.

The partnership will accelerate Emulait’s brand awareness and market reach across the United States, enabling the company to scale its message to a broader audience of new parents and caregivers. Through this media-for-equity structure, Emulait will receive $3 million in premium advertising inventory across national broadcast, digital, and out-of-home platforms.

By tapping into MMC’s deep media expertise and network of strategic partners – including Sinclair Broadcast Group, TelevisaUnivision, Atmosphere TV, National CineMedia, and Willow TV – Emulait will expand visibility, educate consumers on its innovative feeding system, and drive large-scale customer acquisition.

“We’re thrilled to partner with MMC to amplify Emulait’s brand awareness and reach more households across the U.S. This collaboration will help us scale our media marketing efforts and connect with even more families seeking the healthiest and closest to breast, feeding solutions,” said Shilo Ben Zeev, CEO of Emulait.

“Emulait is solving a real need in a $3B+ category that’s seen little true innovation in over 5 decades,” said Piyush Puri, Founding Partner at Mercurius Media Capital. “It’s a product that speaks directly to first-time parents, and we’re excited to help scale it into a household name.”

About Emulait
Emulait is a science-driven infant feeding brand transforming how families nourish their babies. Its flagship Emulait Bottle™ mimics the breast’s look, feel, and flow to ease transitions, soothe babies, and support healthy development. Guided by experts, Emulait also offers smart warmers, feeding accessories, and an app to help parents track feeding routines effortlessly.

Learn more at www.emulait.com.

About Mercurius Media Capital LP
Mercurius Media Capital LP is a U.S.-based media-for-equity venture fund launched in December 2023 that has $87.5 million in committed capital. Co-founded by Satyan Gajwani and Piyush Puri, Mercurius builds on their 15+ years of experience in media capital transactions. Through these media-for-equity transactions, Mercurius has invested in companies such as Deskera (B2B SaaS ERP), Edly (alternative student financing), Captain Experiences (outdoor experiences marketplace), Airtasker (local services marketplace), Storybook (wellness platform for kids) and more

This communication is for informational purposes only and does not constitute an offer to sell or the solicitation of an offer to buy any security. Investments in MMC are available only to verified accredited investors. Forward–looking statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially. Past performance is not indicative of future results.

SOURCE Mercurius Media Capital

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