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Allocate Raises $30.5 Million Series B to Modernize Private Market Investing

Allocate Raises $30.5 Million Series B to Modernize Private Market Investing

September 22, 2025 Craig Etkin

SAN FRANCISCO–(BUSINESS WIRE)–Allocate today announced the close of a $30.5 million Series B round, bringing the company’s total capital raised since inception to $64 million. The company, which has over $2.5 billion in assets on platform, was backed by Portage Ventures with participation from Andreessen Horowitz, M13, and Fika Ventures.

With this new capital, Allocate will accelerate development of its private market AI and workflow automation capabilities and expand integrations to drive adoption. In addition, Allocate has broadened its coverage beyond venture capital to private equity and private credit — helping wealth advisors and large global family offices use modern software to build and manage high-quality, personalized portfolios.

Solving Private Market Complexity with Modern Infrastructure

Private market investing is growing rapidly, yet only about 26% of the 17,000 wealth advisors in the U.S. currently allocate programmatically to alternatives. They often cite complexity, disconnected workflows, and administrative burden as barriers. Institutions and RIAs spend over $17 billion annually on private market infrastructure, yet inefficiencies persist.

Allocate addresses this gap by delivering a modular, end-to-end operating system for private markets, built around three core products:

  • Allocate Curations – Provides responsible access to high-quality private market opportunities.
  • Allocate Fund Solutions – Enables white-label fund creation and streamlined administration.
  • Allocate Insights – Offers limited partners a seamless, unified view to track and manage their private portfolios, regardless of where they were sourced or asset class type.

Together, these products simplify complexity, increase efficiency, and unlock responsible participation in private markets.

“Despite tremendous growth, the current tooling for private markets remains too limited to support efficient and responsible scale. Advisors and their clients face gated access, a lack of transparency, and outdated tools for building and managing portfolios. We believe better tooling is essential—unlocking more efficient capital formation for managers and more responsible investing for limited partners. Private market participation has become a critical driver of financial success, but only if done correctly. At Allocate, we are building the intelligent operating system to bring the same transparency and efficiency to private markets that investors expect from public markets,” said Samir Kaji, CEO and Founder of Allocate.

Strong Growth & Adoption

Since launch, Allocate has scaled to over $2.5 billion on the platform and now serves over 1,200 wealth advisory firms and institutional family offices. The company has also expanded its leadership team with senior hires across product, engineering, and client success, strengthening its ability to serve a growing and diverse client base.

Investor Support

“We are excited to lead this round for Allocate,” said Stephanie Choo, General Partner at Portage. “They are building the modern operating system that private markets have long needed. With exceptional leadership and proven execution, Allocate is well-positioned to transform how advisors and institutional family offices engage with private investments.”

“Private markets are fast becoming the growth engine of global wealth, and the infrastructure to access them has never been more critical. Allocate is the platform serious investors trust to navigate this shift. From day one, we backed Samir and Hana for their institutional DNA and product precision, which is exactly what this market needed to evolve,” said Carter Reum, Co-Founder and General Partner at M13.

“Private markets are becoming essential to wealth creation, but participation has long been held back by poor transparency and outdated tooling. Allocate is changing that with an intelligent operating system that makes private investing more accessible, responsible, and efficient. Just as important, they’re building the next generation of financial products designed for investors—giving advisors and families a modern way of managing their financial matters,” said Anish Acharya, General Partner at Andreessen Horowitz (a16z).

About Allocate:

Allocate is the intelligent operating system for private market investing, equipping wealth advisory firms and institutional family offices with modern infrastructure to seamlessly source, build, and manage high-quality private portfolios with one modern technology interface. Allocate’s platform leverages AI-driven investment management, comprehensive administration, and personalized access to opportunities at reduced minimums, making private market investing more efficient, transparent, and responsible.

Contacts

Media
Water & Wall
allocate@waterandwall.com

(c)2025 Business Wire, Inc., All rights reserved.


Venture Capital
Allocate, Business Wire, California, San Francisco, Venture Capital

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