NEA and Salesforce Ventures lead round to help enterprise marketers gain visibility and influence over brand performance across the AI internet

NEW YORK, Aug. 20, 2025 /PRNewswire/ — Bluefish, the leading AI marketing platform for the Fortune 500, announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing total Bluefish funding to $24M within 12 months of launch. Bluefish also unveiled its new Custom AI Audiences feature, which enables brands to manage their AI performance with unprecedented granularity and precision. 

As AI becomes the first stop for product discovery and purchasing decisions, Bluefish helps enterprise marketers gain visibility and influence over AI-generated responses. Over the last six months, Bluefish has grown revenue 10x and now counts Adidas and Tishman Speyer among its enterprise customers. This new financing will enable product expansion and help scale engineering and customer-facing teams. 

“Over the past year, the way consumers find and buy new products has radically changed, migrating from conventional search to AI,” said Bluefish CEO Alex Sherman. “Search marketers were the first to recognize this shift in consumer behavior, but it is increasingly clear that the entire enterprise marketing stack will need to be reimagined for AI. Successful marketers will need a suite of AI-native tools to track, measure, and optimize for this new channel. These tools will be critical to winning customers who are now spending more time in AI than on the open web. That’s what we are building at Bluefish.”

Rebuilding the enterprise marketing stack for AI
Bluefish analyzes millions of prompt responses for the world’s largest brands, delivering robust insights into how large language models (LLMs) respond to consumers and present brand narratives. The Bluefish platform enables marketers to shape their AI presence with targeted optimizations that boost brand visibility, favorability, and message consistency across all major AI channels, including OpenAI’s ChatGPT, Meta AI, and Google AI. 

The Bluefish platform was designed to support the entire marketing organization, including search, content, brand, and communications teams. AI Monitoring, AI Optimization (AIO), and AIO Measurement are key offerings that enable brands to:        

• Track – Monitor AI positioning and performance with real-time tracking of AI responses
  
• Optimize – Tune content strategies to address key opportunities surfaced by Bluefish data
  
• Measure – Track the impact of optimizations against custom AI segments and KPIs

Platform brings enterprise-grade sophistication to AI marketing
Bluefish has emerged as the enterprise choice for AI marketing. It delivers the level of control large brands expect, with full transparency into every prompt, response, and cited source. Unlike one-size-fits-all tools that lean on generic prompts or recycled data, Bluefish lets each customer build custom prompt methodologies—so insights and actions mirror their business, not someone else’s.

“Our customers represent some of the most sophisticated marketers in the world,” said Bluefish COO Jing Feng. “They need customized solutions that enable differentiation in order to stay ahead. Generic one-size-fits-all platforms will inevitably fall short.”

This focus on enterprise is working. Bluefish has seen enormous customer demand since launch, with more than 80% of its customers coming from the Fortune 500, including category leaders across financial services, auto, CPG, and beauty brands. The two-year-old company already operates globally, supporting major customers across international markets and languages.

“We’re living through a paradigm shift as AI transforms how consumers discover, evaluate, and buy—the stakes for global brands have never been higher. Bluefish was built from the ground up to support the needs of enterprises, and is led by a proven team that has guided CMOs and marketing teams through the last major transitions of the internet. We believe Bluefish is defining the enterprise category for AI marketing,” said Ann Bordetsky, Partner at NEA.

Bluefish is led by a founding team of industry veterans with a 20-year track record building marketing technology for the world’s largest brands. CEO Alex Sherman previously co-founded PromoteIQ, a major retail media platform acquired by Microsoft in 2019. CTO Andrei Dunca previously co-founded LiveRail, a leading video advertising platform acquired by Facebook in 2014. COO Jing Feng previously held senior leadership roles at Microsoft, PromoteIQ, and LiveRail. 

“We have learned a lot about what it takes to deliver at Fortune 500 scale,” said Jason Spinell, Partner at Salesforce Ventures. “Bluefish is one of the few AI marketing platforms we’ve seen that is purpose-built for enterprise complexity. For brands who are looking for a partner that actually understands enterprise, Bluefish stands out.”

Introducing Bluefish Custom AI Audiences
Bluefish also unveiled the commercial release of its Custom AI Audiences capability, which allows enterprise marketers to define unique profiles and access tailored insights by customer segment. This feature enables brands to integrate their own proprietary approaches into the platform, creating significant competitive advantage.

Marketers can now better assess AI discoverability, citation influence, and content narrative shifts by audience to drive smarter AI optimizations.

About Bluefish
Bluefish is the AI marketing platform for enterprise brands. As product discovery transitions to AI platforms like ChatGPT and Google AI, Fortune 500 brands use Bluefish to gain visibility and influence over this critical new channel. Bluefish is led by the team behind PromoteIQ (acquired by Microsoft) and LiveRail (acquired by Facebook) and is headquartered in New York City. 

Learn more at bluefishai.com.

SOURCE Bluefish

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