NielsenIQ has announced the acquisition of Mtrix. According to the company announcement NielsenIQ (NIQ) is a leading consumer intelligence company that provides a comprehensive understanding of consumer buying behavior to help businesses identify new growth opportunities. In 2023, NIQ combined with GfK, bringing together two industry leaders with extensive global reach, operating in over 90 countries and covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend. NIQ delivers “The Full View” through holistic retail insights and comprehensive consumer data, powered by advanced analytics and state-of-the-art platforms. The company has been actively strengthening its capabilities through strategic acquisitions, including the recent purchase of Brazilian SaaS company Mtrix to enhance supply chain visibility and expand its presence in Latin America, and the acquisition of sensory insights platform Gastrograph AI.

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Company Contact:

NielsenIQ
200 West Jackson Boulevard Chicago, IL 60606
312-583-5100

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