Led by Decibel with participation from Mayfield, Homebrew, and others, the company is powering the shift from traditional SEO to AI search optimization

SALT LAKE CITY, July 22, 2025 /PRNewswire/ — Scrunch AI, the company helping brands understand and improve how they appear in AI search, today announced a $15 million Series A funding round led by Decibel, with participation from Mayfield, Homebrew, and other strategic investors.

The raise follows a period of rapid growth. Over the past three months alone, Scrunch has grown its paying customer base by more than 50% month-over-month. Today, over 500 brands utilize the platform to monitor and enhance their visibility in AI search results. Nearly all growth to date has come through inbound demand, with customers reporting an average 40% increase in referral traffic and up to 4x improvement in visibility across generative platforms.

In addition to its enterprise-grade solutions, Scrunch has also launched a dedicated offering for agencies, designed to help them guide their clients through the transition to AI search. This program provides tailored access, insights, and tools specifically built for managing multiple brands and implementing at scale.

“Your website doesn’t need to go away, but 90% of its human traffic will,” said Chris Andrew, co-founder and CEO of Scrunch AI. “AI agents are becoming the new front door to your brand, and we’re building the infrastructure that helps you show up, stand out, and stay ahead.

The way people discover brands is changing fast, and marketers are scrambling to catch up. We started Scrunch to provide brands with clarity on how they appear in AI search. That visibility is valuable in its own right, but it also gave us something more profound: a technical blueprint for how modern discovery actually works.”

Since launching, Scrunch has analyzed tens of millions of prompts and citations across leading generative platforms, building a data-rich understanding of how large language models interpret, rank, and surface content. Now, the company is leveraging that insight to enhance its monitoring capabilities and move toward delivery.

The newly raised capital will accelerate the development and deployment of the Scrunch Agent Experience Platform (AXP), a new infrastructure layer that helps brands serve optimized content directly to AI crawlers and agents.

Traditional websites designed for human browsers are often inefficient and ineffective for AI. AXP enables brands to maintain their existing websites for users while delivering compressed, structured, and machine-readable content specifically for AI engines, thereby improving discoverability and placement without requiring a redesign. AXP is currently in pilot with enterprise customers and will be rolled out more broadly in the months ahead.

“Scrunch has the unique advantage of having built the foundation first — collecting data, learning from real-world behavior, and shipping with speed,” said Jon Sakoda, Partner at Decibel. “They’re not just observing the AI shift. They’re helping brands rewrite the web for AI Agents.”

The generative search ecosystem is growing quickly, but most brands remain unprepared. More than 70% of Fortune 1000 websites are difficult or impossible for AI crawlers to interpret, and companies continue to spend billions on traditional search strategies misaligned with how discovery works today.

With a market opportunity estimated at over $100 billion, Scrunch is building for the next era of brand visibility, one optimized for how AI understands the internet.

“We believe the best marketers will be the ones who adapt first,” added Andrew. “Scrunch gives them the platform and technology to do exactly that.”

About Scrunch AI
Scrunch AI is an enterprise-grade platform that empowers businesses to understand and optimize their presence in AI search. The platform provides a comprehensive suite of tools to assess competitive positioning, pinpoint content gaps, and optimize websites for AI search and retrieval, ensuring brands remain relevant in the evolving AI landscape.

Scrunch is led by CEO Chris Andrew, a seasoned product leader with extensive experience in developing SaaS solutions. Since its inception, the company has secured $19 million in funding from Decibel, Mayfield, and Homebrew, as well as notable technologists TJ Parker (PillPack), Bryant Chou (WebFlow), and Clara Shih (Meta AI, previously Salesforce, Hearsay). For more information, visit www.scrunchai.com.

SOURCE Scrunch AI

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