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Savvy Wealth Raises $72 Million to Drive the Shift Toward AI-Augmented, Human-Centered Financial Advice

Savvy Wealth Raises $72 Million to Drive the Shift Toward AI-Augmented, Human-Centered Financial Advice

July 8, 2025 Craig Etkin

Former LPL Financial CEO and Chairman Mark Casady participates in company’s Series B funding round, joins its Board of Directors to help build the future of wealth management

NEW YORK, N.Y.–(BUSINESS WIRE)–Savvy Wealth (“Savvy”), a digital-first platform for financial advisors centered around modernizing human financial advice, today announced the successful close of a $72 million Series B funding round, led by Industry Ventures, a venture capital firm focused on private technology investments with over $8 billion in committed capital. The round attracted new investors Vestigo Ventures—a venture capital firm founded by former LPL Financial CEO and Chairman Mark Casady, who joins Savvy’s Board of Directors—and Euclidean Capital. Existing investors Canvas Ventures, Thrive Capital, The House Fund, Brewer Lane Ventures and former Focus Financial executive Vamsi Yadlapati also participated. This latest infusion of capital brings Savvy to over $100 million in total funding.

“Throughout my decades in the industry, I’ve come to realize the power of building a firm around the needs of advisors—and how transformational that model can be at scale,” said Casady. “I’m looking forward to working alongside the leadership team at Savvy, applying my learnings to further advance the firm’s tech-forward, human-led approach. Savvy is driven by a deep commitment to helping advisors deliver better, personalized, more impactful advice, which is why I believe the firm is already a defining leader in the future of wealth management.”

Having completed its Series A in August 2024, Savvy is in the top decile for speed between Series A and B funding rounds, according to industry data from Carta. Savvy will leverage the fresh funding to accelerate its core technology offering, hire top technical talent and expand recruitment of independent advisors and advisory teams to its affiliate registered investment advisor (RIA), Savvy Advisors. The firm will also accelerate the development of artificial intelligence (AI) solutions to build personalized knowledge bases on each client, providing predictive, real-time intelligence tailored to individual financial profiles and needs.

“AI is disrupting financial advice, but not in the way that many have predicted. Rather than replacing advisors, it’s amplifying their ability to deliver highly personalized and deeply human client experiences,” said Ritik Malhotra, Founder and CEO of Savvy Wealth. “At Savvy, we’re embedding AI inside the core of our CRM and advisor-facing tech stack to ‘10x’ their capabilities – unlocking predictive, real-time insights that strengthen human relationships. As modern advisors continue to choose independence, Savvy’s boutique culture, cutting-edge technology and full-service platform offers them a welcome home where their voice matters.”

This funding round comes amid a banner year for Savvy, marked by exponential growth and the onboarding of top advisors, advisory teams and executive talent. The firm has added nearly $500 million thus far in 2025, with assets under management growing 500% since the beginning of 2024. Additionally, it bolstered its leadership team with the additions of Eric Hurkman as Chief Technology Officer (formerly the founding CTO of Carta, valued at $7.4 billion), David Weiner as Chief Growth Officer (formerly Head of Growth at Compass, valued at $4 billion) and Lisandra Wilmott as Head of Legal & Compliance (formerly General Counsel of $200 billion AUM multi-family office Pathstone).

Brian Langner, Managing Director at Industry Ventures added, “The growing tailwinds for digital transformation and generative AI, paired with Ritik’s experience and grit as a technology entrepreneur, is a perfect fit for our mandate at Industry Ventures. We believe that Savvy’s purpose-built technology, vision to supercharge advisor productivity and talented leadership team will forge the future of wealth management.”

Recently surpassing $2 billion in assets under management, Savvy continues to build upon the sophistication of its offering, which includes solutions designed to meet the complex needs of high-net-worth investors. Current solutions include personalized investment management with direct indexed portfolios, 401(k) account management, estate plan modeling, financial planning, tax preparation and filing, high-yield cash management, alternative investments, insurance and more. As Savvy expands its client base, it plans to evolve into a modern wealth management platform that offers more premium services to vertically integrate all of an individual or family’s financial needs. To learn more, please visit savvywealth.com.

About Savvy Wealth

Savvy Wealth is a digital-first platform for financial advisors centered around modernizing human financial advice. Financial advisors who partner with Savvy leverage its purpose-built, integrated technology platform to help build organic growth with enhanced software and sales and marketing automation. Its proprietary technology empowers advisors to scale revenue faster and spend more time with their clients. Follow Savvy on LinkedIn to stay up to date on the latest company news.

Savvy Wealth, Inc. is a tech company and the parent company of Savvy Advisors, Inc. All advisory services are offered through Savvy Advisors, Inc., an investment advisor registered with the Securities and Exchange Commission (“SEC”). The AI used on Savvy Wealth’s advisor platform is not intended to replace human advice. The AI technology efficiently automates and streamlines processes like new account onboarding, ongoing financial planning and personalized communications across multiple marketing channels. The AI is not intended to interact with retail clients of Savvy Advisors, nor does the AI provide client-facing investment advice or investment decisions.

Contacts

Media Contacts 
StreetCred PR 
savvy@streetcredpr.com

Will Ruben 
847-208-8289
william@streetcredpr.com

Justin Pirigyi
619-316-9195 
justin@streetcredpr.com

(c)2025 Business Wire, Inc., All rights reserved.


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