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Blooms Lands Seed Funding Led by SP Ventures to Revolutionize Trade Finance for the Produce Food Supply to the US

Blooms Lands Seed Funding Led by SP Ventures to Revolutionize Trade Finance for the Produce Food Supply to the US

May 30, 2025 Craig Etkin
  • The US demand for produce is approximately US$100bn and the US imports a substantial portion of its supply.
  • Blooms uses AI to provide customized trade solutions to LatAm produce exporters that ship to the US and Canada and who offer sustainably grown fruits and vegetables and a path to lower the US´s food prices.

WILMINGTON, Del., May 20, 2025 /PRNewswire/ — Blooms (www.bloomscapital.com), a fintech innovator focused on AI-driven trade finance, payments, and FX solutions for Latin American produce exporters supplying the US and Canadian markets, announced today that it has raised $2.6 million in seed funding. The round was led by SP Ventures, a leading VC specialized in agritech, with participation from Angel Ventures, The Yield Lab Latam, Eqwow Ventures, Glocal Managers, Mercy Corps Ventures, and others.

The funding will accelerate Blooms’ mission to solve liquidity challenges in Latin America’s agricultural sector. By equipping exporters with smarter financial tools, Blooms aims to strengthen the produce supply chain, reduce food waste, and contribute to more stable—and potentially lower—food prices in North America.

“For too long, Latin American exporters have faced funding barriers that limit growth,” said Francisco Mere, a serial tech entrepreneur and founder of Blooms. “This investment validates our vision to provide seamless, intelligent financial solutions that reduce waste, support sustainability, and deliver fresher, more affordable produce to North American consumers.”

Blooms leverages AI to offer fast access to working capital, simplify cross-border transactions, and provide tailored FX solutions. Its platform was built by experts in fintech, agtech, and data science, designed to improve cash flow, reduce inefficiencies, and enable growers to invest in sustainable farming and expansion.

“Blooms is solving a core bottleneck in Latin America’s ag value chain—access to agile, fair financial tools,” said Ariadne Caballero, Partner at SP Ventures. “Their AI-powered approach enhances exporter resilience, improves sustainability, and reduces food waste. This investment fits perfectly with our mission to back ag-tech companies advancing food security and climate-smart agriculture.”

Under the current uncertain and volatile environment, the investor coalition reflects broad support  for Blooms’ potential to drive sustainability, and regional economic growth

About Blooms:
Blooms (www.bloomscapital.com) delivers AI-driven trade finance, FX, and payment solutions for Latin American produce exporters. Its mission is to create a resilient, sustainable supply chain that reduces food waste and improves value for North American consumers.

About SP Ventures:
SP Ventures (www.spventures.com) is a leading Latin American VC firm investing in agri-food tech startups solving key challenges across the agrifood value chain.

Contact:
Anissa Roberts
Anissa@bloomscapital.com

SOURCE Blooms Trade Inc

Copyright © 2025 Cision US Inc.


Venture Capital
Blooms, Cision, Delaware, PRNewswire, Venture Capital, Wilmington

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AT&T has announced plans to expand and relocate its call center across the street from the company’s existing campus on Lakeside Boulevard, the latest in a series of national call center real estate moves. AT&T signed a 12-year lease with Provident Realty Advisors for approximately 186K SF across seven floors of the Lakeside Boulevard Tower at 2221 Lakeside Blvd. The company’s existing call center is located at its Lakeside Campus at 2270 Lakeside Blvd.

In a statement Michael Ford, AT&T Head of Global Real Estate said, “We have a strong history in the city and this opportunity strategically aligns with our focus on creating modern workspaces where our employees can thrive, innovate and deliver solutions that connect people to greater possibility.”

To support $15.8M in building improvements at AT&T's new location, the city of Richardson awarded Provident a building modernization grant and permit fee waivers. Provident acquired the 807K SF Lakeside Campus office complex in November 2024. The campus is anchored by RealPage and was originally built for Nortel. AT&T Inc. is an American multinational conglomerate holding company that is Delaware-registered but headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the worlds largest telecommunications company, it is also the largest provider of mobile telephone services in the U.S. As of 2020, AT&T was ranked 9th on the Fortune 500 rankings of the largest United States corporations, with revenues of $181 billion.
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WellTheory, the leading whole-person care platform for autoimmune disease, today announced the close of $5M in new funding and the successful rollout of its proprietary AI tools, Care Hub and Care Scribe, across its care operations. New investors Samsung Next, Opal Ventures, and Up2 Fund joined the round, with continued support from existing investors Accel, OVO Fund, and BoxGroup. WellTheory is a virtual care platform reversing the autoimmune epidemic by filling the gaps left behind in traditional healthcare. WellTheory offers a research-backed proprietary program that addresses the root cause of autoimmunity and treats the whole person with the aim to reduce symptoms, improve quality of life, and lower costs.

In a statement Ellen Rudolph, CEO and Co-founder of WellTheory said, “AI is no longer a nice-to-have in care delivery — its essential infrastructure.” “This new round of funding is allowing us to double down on our AI strategy, streamline the most time-consuming parts of care, and expand into new markets. We’re leading the charge in making whole-person, root-cause care more accessible, personalized, and effective and bringing it to scale through our growing partnerships with employers and health plans.”

WellTheory’s Care Scribe, the company’s proprietary AI assistant, now supports its Care Team by attending member sessions, transcribing conversations, and drafting follow-up notes and personalized Care Plans — all for provider review and customization. The tool has reduced provider prep and documentation time by 65%, enabling a more efficient and focused care experience. This meta-intelligence will power a more personalized, proactive experience for members, surfacing symptom patterns, optimizing interventions, and enabling the Care Team to deliver precision support at scale. By connecting the dots across a fragmented care journey, WellTheory aims to not only reduce the burden of autoimmune disease — but also to fundamentally reimagine how it’s managed.
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A growing Central Texas suburb will soon be the home of a new, massive tourist destination. Cedar Park, a city in Williamson County about 20 miles north of Austin, is getting a $95 million Marriott Hotel and Convention Center. The Cedar Park Marriott Hotel and Convention Center will be a new construction at 2155 Cedarview Drive, in Cedar Park. This landmark development will include a cutting-edge hotel with approximately 300 guest rooms, 30,000 square feet of event and meeting space, a full-service restaurant, a breakfast café, and an expansive pool area. Poised to become a focal point of Cedarview, this project will serve as a premier destination for both business and leisure travelers.

Construction on the new hotel and convention center began this May and is expected to end by February 2027. Cedar Park Marriott will be a 210,965-square-foot hotel with seven stories and 297 guest rooms connected to a 50,797-square-foot conference center. There will also be a 120,445-square-foot, three-story parking garage connected to the hotel to fit 320 slots. The project's entire construction site will cover 382,207 square feet.

Project developer Great Lakes Capital said that the hotel will also have "a full-service restaurant, a breakfast café, and an expansive pool area." This new Marriott will become one of Cedar Park’s only full-service hotels, meaning it can accommodate guests seeking on-site dining, recreation and concierge services. Great Lakes Capital is a real estate development and private equity firm uniquely positioned to add value to real estate investments through development, redevelopment and opportunistic investment across the real estate spectrum and throughout the capital structure. Headquartered in South Bend, Indiana, with over $1 billion in assets under management or development, GLC concentrates on several core asset classes, including mixed-use, multifamily, industrial, medical office and other similar conforming product types. As a market leader in new development, GLC actively addresses the needs of tenant partners in addition to speculative development meeting needs the market has not yet reacted to. Luminaut in Cincinnati is listed as the design firm on the project.
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