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LiquidTrust Raises $4M to Eliminate Key Risks in the $14T SMB Payments Market, Launches Micro Escrow Pay

LiquidTrust Raises $4M to Eliminate Key Risks in the $14T SMB Payments Market, Launches Micro Escrow Pay

March 21, 2025 Craig Etkin

LAS VEGAS–(BUSINESS WIRE)–Fintech Meetup – LiquidTrust, a fintech company pioneering secure payment solutions purpose-built for small and medium-sized businesses, today announced the completion of its $4 million seed funding round, led by Anthemis Female Innovators Lab Fund, Resolute Ventures, and Motivate Ventures, after participation in WMNfintech by BMO and 1871.

The company also announced the launch of Micro Escrow Pay (patent pending), the first instant escrow payment solution engineered specifically for small and midsize businesses (SMBs), embedding trust directly into payment flows. Micro Escrow Pay allows SMBs, their vendors, and customers to transact securely—without worry of fraud, nonpayment, or counterparty uncertainty. The company offers Micro Escrow Pay through banking partners and directly to SMBs.

“SMBs are the backbone of the global economy, driving $14 trillion in B2B payments annually. Yet two-thirds of this volume remains unprotected because existing solutions—like letters of credit or traditional escrow—are too costly or complex for small businesses,” said Saujin Yi, Founder and CEO of LiquidTrust. “We’ve built a streamlined, bank-enabled solution that reduces payment risk at the source. With Micro Escrow Pay, SMBs no longer have to choose between trust and growth.”

A Safer Way to Pay for Small Businesses

80% of businesses are victims to fraud and loss. In the traditional payment ecosystem, direct payment methods can often force businesses to take on additional risk: either paying upfront with no guarantees or delivering goods and services without assured payment. Cross-border transactions can add further challenges, leaving SMBs with limited recourse.

By embedding escrow directly into the global payment flow, LiquidTrust can help protect both payors and payees in real-time—without requiring separate contracts, third-party holding accounts, or costly legal structures.

“Trust risk isn’t just a financial problem—it’s a growth killer,” said Yi. “By making escrow as smooth as credit card payments, we empower SMBs to expand their supplier and customer networks globally and reduce fear of nonpayment or fraud.”

Industry Recognition and Support

LiquidTrust was named the winner of the Women in Payments Unicorn Challenge Awards at the 2025 USA Symposium, sponsored by PNC—an award recognizing the most innovative and impactful emerging fintech solutions in the payments industry.

LiquidTrust was also selected by and completed WMNfintech, an accelerator for fintech founders run by BMO and 1871.

Expanding Global Payments Infrastructure

To support its expanding infrastructure, LiquidTrust is working with best-in-class financial and technology firms. Building a robust and scalable Micro Escrow Pay solution demands comprehensive treasury management, flexible payment APIs, and expansive foreign exchange capabilities. To deliver our product, LiquidTrust has selected J.P. Morgan as its primary operating bank and is leveraging their award-winning embedded finance platform. By leveraging J.P. Morgan Payment’s treasury and embedded finance solutions, LiquidTrust is enabling SMBs to seamlessly and securely make escrow-backed payments across the globe for the first time.

Yi will expand on the capabilities of Micro Escrow Pay and its impact on SMBs and financial institutions today at Fintech Meetup in Las Vegas during the Innovate 360 x J.P. Morgan Payments-hosted panel, “Mastering the Fintech Ecosystem.”

About LiquidTrust

LiquidTrust builds practical, scalable payment solutions that empower small businesses to compete in global markets with greater security and confidence. In 2024, the company introduced Micro Escrow Pay, the first instant escrow solution designed specifically for SMBs, providing the same payment protections that were once only available to large corporations.

With a leadership team boasting decades of expertise in finance, technology, and compliance, LiquidTrust has built a global payments infrastructure capable of moving funds across 200+ countries. While Micro Escrow Pay is launching with an initial focus on global SMB B2B transactions, the company’s broader vision includes expanding to domestic payments, replacing traditional letters of credit, and even securing consumer transactions.

Backed by leading investors and financial institutions, LiquidTrust is setting a new standard for trust in payments—giving entrepreneurs and business owners the confidence to pursue new opportunities without limits. Learn more at www.liquidtrust.io.

LiquidTrust is based in Los Angeles.

This product is not endorsed by, directly affiliated with, maintained, authorized, endorsed, or sponsored by J.P. Morgan Payments. All product and company names of J.P. Morgan Payments and its affiliates are the registered trademarks of their original owners.

Contacts

For more information, contact Sean Popock at (323) 628-3922 or media@liquidtrust.io.

(c)2025 Business Wire, Inc., All rights reserved.


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Infinite Reality, an innovation company powering the next generation of immersive media, AI, and ecommerce, today announced a landmark real estate partnership with renowned real estate investment, development and management firm Sterling Bay to co-develop a 60-acre site in Fort Lauderdale into a next-generation technology and entertainment campus. This ambitious redevelopment—expected to open in 2026—will serve as Infinite Reality’s new global headquarters and is the cornerstone of iR’s long-term real estate strategy, which begins with this flagship project in South Florida. The public-private project marks one of the largest creative economy investments in the area to date, aiming to generate more than 1,000 new jobs with an average salary of six figures and deliver long-term economic growth to the region. Located at 1400 NW 31st Avenue on the site of a remediated former Superfund property, the development features over 100,000 square feet of Class A office space for media, tech, and enterprise clients. Construction is expected to begin in early 2026, pending completion of permitting and design phases.

In a statement John Acunto, co-founder and CEO of Infinite Reality said, “This isn’t just a headquarters—it’s the heart of Infinite Reality’s future. As a proud South Florida resident, this project is deeply personal to me.” “It’s about transforming a community I love into a global hub for immersive technology and creativity. We’re building opportunity, fueling innovation, and laying the foundation for a lasting legacy. Partnering with a world-class development firm like Sterling Bay ensures that this vision is realized at the highest level—and that Fort Lauderdale becomes a defining force in the future of the digital economy.”

In addition to serving as a corporate campus, the site will include flexible spaces for retail, production, digital broadcasting, and entertainment ventures. The development also includes educational initiatives in partnership with local institutions to train and hire future talent in STEM, immersive tech, and creative production. Infinite Reality is an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence, and other immersive technologies. Infinite Reality’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics.
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Kimberly-Clark Corporation, one of the world's leading manufacturers of personal care and hygiene products, will establish an $800 million advanced manufacturing facility in Trumbull County, bringing an anticipated 491 new high-quality jobs. For Kimberly-Clark, this new facility would be its first in Ohio and represents not just a strategic expansion, but a decisive step in doubling down on growth in the American market. Spread across more than one million square feet, the Warren facility will provide the manufacturing capacity needed to unleash future growth for Kimberly-Clark’s fastest-growing personal care categories that include Baby & Child Care and Adult & Feminine Care. Warren is in geographic proximity to roughly 117 million consumers and will serve as a strategic hub for the Northeast and Midwest regions. Construction is expected to begin this month and will take up to two years.

In a statement Tamera Fenske, chief supply chain officer at Kimberly-Clark said, “Our investment in Warren is a pivotal step forward in our North America business and strategy.” “By establishing a new, state-of-the-art manufacturing facility in Ohio, we’re enhancing our ability to serve millions of consumers across the Midwest and Northeast with greater speed, agility, and resilience. It’s a once-in-a-career opportunity to build a facility from the ground up that reflects the future of manufacturing, and with the support of local partners like JobsOhio, the Department of Development, Lake to River, Western Reserve Port Authority, and local governments, we have the unique opportunity to create high-quality jobs and long-term economic impact in the region.”

Based in Dallas and employing 46,000 people in 34 countries, the company’s portfolio of brands also includes Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll. Its products are sold in more than 175 countries and territories.
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Snorkel AI announced general availability of two new product offerings on the Snorkel AI Data Development Platform: Snorkel Evaluate and Snorkel Expert Data-as-a-Service. These launches advance its mission to turn knowledge into specialized AI—helping teams move from prototype to production at scale by leveraging Snorkel AI’s programmatic data development technology. In addition, Snorkel AI announced it has raised $100 million in Series D funding at a $1.3 billion valuation, led by Addition. This new funding will fuel continued research and innovation in evaluating and tuning specialized AI systems with expert data.


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Snorkel AI is building the Snorkel AI Data Development Platform for evaluating and tuning specialized AI at scale. Snorkel AI’s offerings, including Snorkel Evaluate and Snorkel Expert Data-as-a-Service, accelerate evaluation and tuning of specialized AI systems with expert data—helping teams move from prototype to production at scale by leveraging Snorkel AI’s programmatic data development technology. Launched out of the Stanford AI Lab, Snorkel AI’s platform is used in production by Fortune 500 companies, including BNY, Wayfair, and Chubb, as well as across the U.S. federal government, including the U.S. Air Force.
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