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SRA Watchtower Raises $4 Million in New Funding Led by FINTOP Capital, JAM FINTOP, and EJF Capital

SRA Watchtower Raises $4 Million in New Funding Led by FINTOP Capital, JAM FINTOP, and EJF Capital

February 28, 2025 Craig Etkin

New Capital to Accelerate Expansion of Watchtower, The Holistic Risk and Business Intelligence PlatformTM

February 18, 2025 07:45 AM Eastern Standard Time

GLEN ALLEN, Va.–(BUSINESS WIRE)–Financial technology platform SRA Watchtower, announced today the completion of a new $4 million funding round, led by existing investors FINTOP Capital, JAM FINTOP, and EJF Capital. This funding round follows the successful acquisition of Lumio Insight, further supporting the company’s growth and expansion.

“SRA Watchtower is committed to helping financial institutions unlock the power of data, which we believe is the currency of the future. This new funding further validates our mission of empowering institutions with actionable insights to optimize risk.”Post this

“Bank leaders and risk committees need reliable and timely data to make informed decisions. We see the industry consistently demanding better and more versatile tools in this space,” said Joe Maxwell, Managing Partner at FINTOP Capital and Chairman of SRA Watchtower’s Board of Directors. “Watchtower’s Holistic Risk and Business Intelligence Platform delivers timely and powerful data analytics. This team is well-positioned to scale and iterate upon this technology to address the evolving needs of the financial industry.”

This funding will build upon the recently acquired Lumio Insight application suite with its advanced data management and analytics capabilities to create AI-powered ‘Risk Insights’. The seamless integration of these technologies will streamline and automate data ingestion into Watchtower’s risk engine, enabling transformative reporting and configurable dashboards that deliver actionable insights.

“Watchtower creates the clearest picture of data through robust dashboards and reporting, empowering executives to cut through the noise, focus on what matters most, and make informed decisions on critical issues,” said Russ Bernthal, SRA Watchtower Board Member. “Automating the ingestion of core system, general ledger, BSA, fraud, ALCO, economic, and other risk-related sources optimizes data aggregation and creates a single warehouse from which to generate risk and financial insights.”

“SRA Watchtower is committed to helping financial institutions unlock the power of data which we believe is the currency of the future,” said Edward Vincent, CEO of SRA Watchtower. “This new funding further validates our mission of empowering institutions with actionable insights to optimize risk.”

About SRA Watchtower

SRA Watchtower is a leading SaaS provider of innovative risk management and financial insight solutions, serving the financial services industry and beyond. Our suite of proprietary technology solutions and methodologies was built “by risk pros for risk pros” and designed to help customers optimize risk to accelerate growth. Watchtower, The Holistic Risk and Business Intelligence Platform™ provides practitioners, executives, and the Board with a timely, panoramic view of risk, enhanced by AI-powered data analytics, to make risk-informed decisions. Learn more at SRAwatchtower.com.

About FINTOP Capital

FINTOP Capital is a venture firm focused on early-stage, B2B fintech companies. With $700+ MM in committed capital across five funds, the team has decades of industry experience as entrepreneurs, operators, & investors. FINTOP partners invest in experienced founders and products changing the way financial institutions, businesses, and their customers interact with money. For more information, visit fintopcapital.com.

About JAM FINTOP

JAM FINTOP is a joint venture between JAM Special Opportunity Ventures and FINTOP Capital. The partnership brings together bank experts and seasoned fintech entrepreneurs. 90+ banks with $1.3 T in combined assets are investors in JAM FINTOP funds. For more information, visit www.jamfintop.com.

About EJF Capital

EJF Capital LLC (“EJF”) is a global alternative asset management firm focused primarily on regulatory event-driven investing within the financial sector. EJF was founded by Manny Friedman and Neal Wilson in 2005 and is headquartered just outside of Washington, D.C., with an additional office in London. EJF manages approximately $5.4 billion of private equity assets, hedge fund assets, and separately managed accounts, which includes $2.9 billion of CDO assets through its affiliates. EJF’s approach combines investment expertise across the capital structure with a corporate finance focus to unearth creative solutions for investing in complex, mispriced securities and other assets. To learn more, please visit http://ejfcap.com and please read additional Risks and Limitations located here.

Contacts

Gabriela Fowler // Angelo Jones
gabriela@williammills.com // angelo@williammills.com
678.781.7229 // 678.781.7230

(c)2025 Business Wire, Inc., All rights reserved.


Venture Capital
Business Wire, Glen Allen, SRA Watchtower, Venture Capital, Virginia

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Joby Aviation, a company developing electric air taxis for commercial passenger service, announced the successful closing of the first $250 million tranche of a previously announced strategic investment from Toyota Motor Corporation. The funding marks a significant milestone in strengthening the long-term collaboration between the two companies and supports their shared vision for the future of air mobility. The investment is aimed at supporting certification and commercial production of Joby’s electric air taxi. This underscores the mutual commitment to deepening integration and delivering next generation travel to global markets. This investment also puts the two companies a step closer toward a strategic manufacturing alliance.

In a statement JoeBen Bevirt, founder and CEO of Joby said, “We’re already seeing the benefit of working with Toyota in streamlining manufacturing processes and optimizing design.” “This is an important next step in our alliance with Toyota to scale the promise of electric flight. With this capital and Toyota’s legendary production expertise, we’re enhancing our ability to scale cutting-edge design and manufacturing to meet the demands of our partners and customers.”

Joby Aviation is a California-based transportation company developing an all-electric, vertical take-off and landing air taxi which it intends to operate as part of a fast, quiet, and convenient service in cities around the world. Powered by six electric motors, their aircraft takes off and lands vertically, giving it the flexibility to serve almost any community. Flying with Joby might feel more like getting into an SUV than boarding a plane. The company's aerial ridesharing service will combine the ease of conventional ridesharing with the power of flight. A green alternative to driving that's bookable at the touch of an app. With more than 30,000 miles flown on full-scale prototype aircraft, their aircraft is designed to meet the uncompromising safety standards set by the FAA and other global aviation regulators. Joby Aviation is now engaged in a multi-year testing program with the FAA to certify their vehicle for commercial operations, and have completed the first three of five stages.
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Infinite Reality, an innovation company powering the next generation of immersive media, AI, and ecommerce, today announced a landmark real estate partnership with renowned real estate investment, development and management firm Sterling Bay to co-develop a 60-acre site in Fort Lauderdale into a next-generation technology and entertainment campus. This ambitious redevelopment—expected to open in 2026—will serve as Infinite Reality’s new global headquarters and is the cornerstone of iR’s long-term real estate strategy, which begins with this flagship project in South Florida. The public-private project marks one of the largest creative economy investments in the area to date, aiming to generate more than 1,000 new jobs with an average salary of six figures and deliver long-term economic growth to the region. Located at 1400 NW 31st Avenue on the site of a remediated former Superfund property, the development features over 100,000 square feet of Class A office space for media, tech, and enterprise clients. Construction is expected to begin in early 2026, pending completion of permitting and design phases.

In a statement John Acunto, co-founder and CEO of Infinite Reality said, “This isn’t just a headquarters—it’s the heart of Infinite Reality’s future. As a proud South Florida resident, this project is deeply personal to me.” “It’s about transforming a community I love into a global hub for immersive technology and creativity. We’re building opportunity, fueling innovation, and laying the foundation for a lasting legacy. Partnering with a world-class development firm like Sterling Bay ensures that this vision is realized at the highest level—and that Fort Lauderdale becomes a defining force in the future of the digital economy.”

In addition to serving as a corporate campus, the site will include flexible spaces for retail, production, digital broadcasting, and entertainment ventures. The development also includes educational initiatives in partnership with local institutions to train and hire future talent in STEM, immersive tech, and creative production. Infinite Reality is an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence, and other immersive technologies. Infinite Reality’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics.
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Kimberly-Clark Corporation, one of the world's leading manufacturers of personal care and hygiene products, will establish an $800 million advanced manufacturing facility in Trumbull County, bringing an anticipated 491 new high-quality jobs. For Kimberly-Clark, this new facility would be its first in Ohio and represents not just a strategic expansion, but a decisive step in doubling down on growth in the American market. Spread across more than one million square feet, the Warren facility will provide the manufacturing capacity needed to unleash future growth for Kimberly-Clark’s fastest-growing personal care categories that include Baby & Child Care and Adult & Feminine Care. Warren is in geographic proximity to roughly 117 million consumers and will serve as a strategic hub for the Northeast and Midwest regions. Construction is expected to begin this month and will take up to two years.

In a statement Tamera Fenske, chief supply chain officer at Kimberly-Clark said, “Our investment in Warren is a pivotal step forward in our North America business and strategy.” “By establishing a new, state-of-the-art manufacturing facility in Ohio, we’re enhancing our ability to serve millions of consumers across the Midwest and Northeast with greater speed, agility, and resilience. It’s a once-in-a-career opportunity to build a facility from the ground up that reflects the future of manufacturing, and with the support of local partners like JobsOhio, the Department of Development, Lake to River, Western Reserve Port Authority, and local governments, we have the unique opportunity to create high-quality jobs and long-term economic impact in the region.”

Based in Dallas and employing 46,000 people in 34 countries, the company’s portfolio of brands also includes Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll. Its products are sold in more than 175 countries and territories.
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