Resale Technology Company Will Use New Investment to Accelerate Global Expansion and Product Innovation

February 04, 2025 08:30 AM Eastern Standard Time

SAN FRANCISCO–(BUSINESS WIRE)–Archive, a technology company that powers profitable resale businesses for brands, today announced it has secured $30 million in Series B funding, led by Energize Capital, bringing its total funding to date to $54 million. Other participants included returning investors Lightspeed Venture Partners, Bain Capital Ventures, G9 Ventures and Capital F, as well as new investors Woodline Partners LP and Frontline Growth. The company also announced that Eileen Waris, Principal at Energize Capital, will join the Archive board of directors.

“We have been closely tracking trends in resale markets and the circular economy for years. Over the past decade, the retail industry has undergone massive, enduring changes driven by generational shifts in consumer preferences towards more sustainable options”Post this

Archive will use the new funding to further develop its resale intelligence software, accelerate its global expansion, and invest in new product innovation and services to drive profitability for brands across a growing array of retail categories, including apparel, footwear, accessories, home goods, furniture, toys, electronics and outdoor gear.

“Resale has proven wildly popular with consumers and a significant and profitable growth opportunity for brands, allowing them to drive sales, customer loyalty and sustainability at the same time,” said Emily Gittins, Co-founder and CEO of Archive. “We’re extremely pleased to partner with this prestigious group of investors as we help brands launch and scale resale channels that strengthen their business. This new investment will allow us to continue to lead through innovation and to add top engineering talent and resale industry experts to our team to support our growing global footprint.”

Consumer demand for resale shopping options continues to surge globally, with the secondhand apparel market reaching $230 billion in 2024 and projected to grow to nearly $350 billion by the end of 2028, according to GlobalData. Moreover, 40% of Gen Z’s closet is already secondhand, and this consumer segment is expected to continue to drive growth in the fashion resale space.

Archive has proven resale is a scalable business channel that has unlocked new, profitable revenue for brands. The company’s brand partners are setting aggressive revenue targets for the model in the coming years, with executives estimating that resale will account for 10% or more of revenue. Archive’s resale intelligence software enables brands to sell secondhand items at higher margins than full price, and allows brands to reclaim supply through multiple channels, including returns, past seasons’ inventory, consumer listings and in-store trade-in. Resale offerings also attract new and younger customers looking to purchase items at a lower price point and extend the lifecycle of products.

Founded with a mission to reduce the environmental impact of retail and keep products in use for as long as possible, Archive works closely with brands to create resale programs uniquely tailored to their business needs and supports a comprehensive suite of circular models, including peer-to-peer, trade-in, returns management and more. The company has integrated its platform with leading global logistics companies, which leverage Archive’s unique warehouse management software to enable the best economics for brands.

“We have been closely tracking trends in resale markets and the circular economy for years. Over the past decade, the retail industry has undergone massive, enduring changes driven by generational shifts in consumer preferences towards more sustainable options,” said Eileen Waris, Principal at Energize Capital and a member of Archive’s board of directors. “Archive’s software capitalizes on this shift and enables brands to own a bigger slice of the resale pie, all while supporting profitability and sustainability goals. We are thrilled to partner with the Archive team and support them through this next phase of growth.”

Archive has seen strong business momentum in the past year, launching partnerships with New Balance, Fjällräven and Dr. Martens, among others, in addition to expanding existing resale programs with The North Face, DVF, Faherty, M.M.LaFleur and more. Archive was founded by Emily Gittins and Ryan Rowe in 2021, and now supports more than 50 brands across 10 countries, including the US, Canada, the UK, France, Spain, the Netherlands and several Nordic nations. To view open job opportunities, visit the Archive careers page.

About Archive

Archive is a technology platform that powers innovative and profitable resale businesses for more than 50 brands globally, including The North Face, Oscar de la Renta, New Balance and Dr. Martens. The company’s comprehensive circularity platform enables brands to launch and scale resale businesses that keep products out of landfill, while simultaneously unlocking a new revenue stream, building customer loyalty and driving customer acquisition. Archive was named one of Fast Company’s Most Innovative Companies in Retail in 2024. To learn more, visit archiveresale.com.

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