February 12, 2025 07:18 PM Eastern Standard Time

SAN FRANCISCO–(BUSINESS WIRE)–fal, the leading infrastructure platform for AI-driven media creation, raised $49 million in Series B funding by Notable Capital and Andreessen Horowitz (a16z), with participation from Bessemer Venture Partners, Kindred Ventures, and First Round Capital. This brings fal’s total funding to $72 million. As part of this round, Jennifer Li (a16z) and Glenn Solomon (Notable) will join fal’s Board of Directors.

“I believe the future of image and video search is AI-driven. fal is our trusted infrastructure partner as we scale Perplexity’s generative media efforts.” — Aravind Srinivas, CEO of PerplexityPost this

Founded by Burkay Gur and Gorkem Yurtseven, fal is redefining how businesses scale generative AI for media. Their leadership and vision have been critical in building fal into the backbone for AI-driven content creation globally.

fal: The Generative Media Backbone

Unlike traditional AI infrastructure, fal’s proprietary inference engine is purpose-built for the demands of real-time video—where milliseconds matter and performance is non-negotiable. Enterprises rely on fal to overcome the toughest challenges in deploying generative models at scale:

• Speed & Efficiency – fal’s inference engine optimizes model performance, reducing costs and latency by up to 10x.
• Scalability & Reliability – The platform processes over 100 million inference requests daily with 99.99% uptime.
• Customization – Enterprises can deploy private models and tailor workflows to meet their unique needs.

Exponential Growth & Industry Adoption

fal was built to support this transformation at scale. Today, it powers a community of over 1 million developers worldwide, fueling the growth of AI-driven applications across every industry. This vibrant developer ecosystem not only accelerates adoption but continuously pushes the boundaries of what’s possible with generative media. Using fal’s platform, enterprises are generating billions of assets (images, videos, voice, audio) monthly. More than 50 enterprises, including Quora, Canva, and Perplexity trust fal to power their generative media applications.

Industry Leaders Trust fal

“fal currently powers 40% of Poe’s official image and video generation bots. The fal team is one of the fastest-moving organizations we work with and consistently goes the extra mile to optimize inference and ensure great user experience. We are excited to work together to scale both of our platforms as the incredibly rapid progress in AI continues and we make it accessible to the world.”
— Adam D’Angelo, CEO of Quora

“fal’s platform has been instrumental in accelerating our AI innovation journey. We love the flexibility of the platform and the extensive model offering.”
— Morgan Gautier, Head of Generative AI Experiences at Canva

“I believe the future of image and video search is AI-driven. fal is our trusted infrastructure partner as we scale Perplexity’s generative media efforts.”
— Aravind Srinivas, CEO of Perplexity

“More and more established companies and startups are launching and scaling image, video and audio-based generative AI. These companies need an inference partner who can provide performance, reliability, and strong unit economics. Everyone we’ve spoken to in this market raves about fal. Founders Burkay Gur and Gorkem Yurtseven and the awesome team they’re building at fal are reacting incredibly fast, providing invaluable features and capabilities, along with unmatched model optimizations, to their 1M+ developer community. My Notable colleague Dan Cahana, our entire team, and I believe the future is bright for fal.”
— Glenn Solomon, Managing Partner, Notable Capital

“We are witnessing one of the most transformative shifts in media and creativity. fal is building the foundation for generative media infrastructure, enabling imagination to be delivered quickly and reliably for users.”
— Jennifer Li, General Partner, Andreessen Horowitz

Video: The Next Big Wave

Media has always reflected human creativity—from cave art to digital platforms—but we are now witnessing one of the most significant technological shifts in history: AI-generated content. fal was built to support this transformation at scale. As AI becomes embedded in industries such as advertising, entertainment, design, social media, e-commerce, and gaming, performance and reliability are more critical than ever.

Last year, AI transformed image generation, and fal focused on accelerating images and audio for users. This year, video is becoming the centerpiece of generative AI innovation. From hyper-personalized ads to real-time 3D product demos, brands and creators are racing to keep up with evolving content trends. Video models require more than just raw computational power; they need an infrastructure partner that can scale with exponential demand. Enterprises are turning to fal to serve high-performance video models, and fal is ready to deliver.

What’s Next for fal

With this funding, fal is focused on three key initiatives:

• Infrastructure Expansion – Scaling global cloud capacity to meet rising enterprise demand for AI video, transitioning from thousands of Hopper GPUs to tens of thousands of Blackwell GPUs.
• Model Marketplace & Ecosystem – Introducing new community-driven features and model endpoints, including Whisper, Flux, and industry-leading Stable Diffusion benchmarks.
• World-Class Team – Expanding its engineering, research, and sales teams to drive the next wave of AI-driven creativity.

Join the Future of Generative Media

fal is just getting started. For those passionate about shaping the next era of generative media, explore open roles at fal.ai/careers and join a team defining the future of AI-powered creativity.

About fal

fal is the leading platform for generative media, offering cutting-edge inference solutions for AI-powered video, image, and audio applications. The company partners with enterprises, research labs, and developers worldwide to accelerate the future of AI-driven content creation. For more information, visit www.fal.ai.

Contacts

For media inquiries, please contact:
support@fal.ai

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