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Tradeverifyd announces Series A round to transform the standard for global supply chain risk

Tradeverifyd announces Series A round to transform the standard for global supply chain risk

February 7, 2025 Craig Etkin

BOZEMAN, Mont., Jan. 28, 2025 /PRNewswire/ — Tradeverifyd announced that it has raised an $8m Series A round led by Silicon Road VC and Bread & Butter Ventures, with participation from Acronym, Techstars, and a100x.

Tradeverifyd is redefining the intelligence standard for global enterprise supply chain risk management. The solution evolved over the prior year at mesur.io as a way to bring advanced capabilities developed for government customers to the enterprise. Tradeverifyd provides an advanced AI-driven platform designed to automatically identify and help teams mitigate supply chain risks. The solution is tailored for senior leaders in compliance and procurement aiming to protect their operations from supply chain disruptions and regulatory non-compliance.

“The challenges faced by global companies today are increasing faster than anyone thought possible. Climate change, geopolitics, and uncertainty in the markets is forcing companies to dive into the details of how their supply chains work, and where risks might arise at a level of detail that was not previously required. By partnering with our investors, we are positioning Tradeverifyd to scale to meet the demand we are seeing from the market.” said Michael Prorock, Founder and CEO.

Tradeverifyd’s exponential growth comes at a critical time when supply chain risks and compliance concerns are increasingly in the spotlight. Recent developments, such as the enforcement of the Uyghur Forced Labor Prevention Act (UFLPA) in the United States and the Supply Chain Due Diligence Act (LkSG) in Germany, as well as talks around changing tariffs and export restrictions, have heightened the need for comprehensive supply chain risk management solutions. The average annual cost of major supply interruptions to an enterprise is $228m, a number that since Covid has forced enterprises to take notice and look for solutions.

“There are more environmental and regulatory supply chain risks for anyone engaged in international trade today than ever before,” said Bread and Butter Ventures Managing Partner Brett Brohl. “It has become more costly for large companies to manage these challenges, and the consequences of failing to do so are significant. Tradeverifyd partners with corporations that need help solving these challenges, leveraging AI and a deep understanding of global supply chains.”

“Mesur.io’s Tradeverifyd addresses ‘Surety of Supply,’ one of the most important topics for manufacturers and retailers of all varieties in the United States,” added Sid Mookerji, Managing Partner at Silicon Road Ventures. “Particularly given the changing geopolitical alignments today, using mesur.io’s tech could be the difference between getting merchandise on the shelf in time for significant holidays (e.g., Christmas) and missing out on the opportunity to maximize sales. We at Silicon Road believe that Tradeverifyd will transform supply chains worldwide in the months and years to come.”

The company’s Tradeverifyd Score provides a consistent way to measure each supplier’s ability to deliver the particular products and volumes they have committed to. This includes their compliance and financial posture, as well as examining their suppliers all the way back to raw materials for both long- and short-term risks.

“Without a solid foundation in machine learning, Tradeverifyd would not be able to deliver accurate quantitative analysis,” Prorock added. “AI, enabled by LLMs, provides us the ability to effectively scale sourcing and compliance teams exponentially. Our AI agents are able to make decisions about information gathering, analysis, and recommendations on their own -and to make those decisions in a way that is informed by actual subject matter experts both in the field and within a particular organization. This means that our AI is effectively ‘personalized’ in its decision making for the needs of our customers. This is a huge breakthrough and advantage, and lets Tradeverifyd scale our data processing and analysis delivery at a level that would typically require an order of magnitude more resources. As a result, we can pass this value onto our customers.”

Tradeverifyd will use the new funding to accelerate go to market efforts across the enterprise and to improve support for supply chain leaders responding to changing regulations and compliance needs.

Tradeverifyd, with headquarters in Bozeman, MT, and strategic locations globally will serve as the go-to partner for enterprises to achieve excellence in digital supply chain transformation as they move from reactive to proactive modes of reducing supply chain risk.

For more information, visit https://tradeverifyd.com/

Media Contact: Chris Marley, chris.marley@mesur.io

SOURCE Mesur.io

Copyright © 2025 Cision US Inc.


Venture Capital
Bozeman, Cision, Montana, PRNewswire, Tradeverifyd, Venture Capital

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Infinite Reality, an innovation company powering the next generation of immersive media, AI, and ecommerce, today announced a landmark real estate partnership with renowned real estate investment, development and management firm Sterling Bay to co-develop a 60-acre site in Fort Lauderdale into a next-generation technology and entertainment campus. This ambitious redevelopment—expected to open in 2026—will serve as Infinite Reality’s new global headquarters and is the cornerstone of iR’s long-term real estate strategy, which begins with this flagship project in South Florida. The public-private project marks one of the largest creative economy investments in the area to date, aiming to generate more than 1,000 new jobs with an average salary of six figures and deliver long-term economic growth to the region. Located at 1400 NW 31st Avenue on the site of a remediated former Superfund property, the development features over 100,000 square feet of Class A office space for media, tech, and enterprise clients. Construction is expected to begin in early 2026, pending completion of permitting and design phases.

In a statement John Acunto, co-founder and CEO of Infinite Reality said, “This isn’t just a headquarters—it’s the heart of Infinite Reality’s future. As a proud South Florida resident, this project is deeply personal to me.” “It’s about transforming a community I love into a global hub for immersive technology and creativity. We’re building opportunity, fueling innovation, and laying the foundation for a lasting legacy. Partnering with a world-class development firm like Sterling Bay ensures that this vision is realized at the highest level—and that Fort Lauderdale becomes a defining force in the future of the digital economy.”

In addition to serving as a corporate campus, the site will include flexible spaces for retail, production, digital broadcasting, and entertainment ventures. The development also includes educational initiatives in partnership with local institutions to train and hire future talent in STEM, immersive tech, and creative production. Infinite Reality is an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence, and other immersive technologies. Infinite Reality’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics.
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Kimberly-Clark Corporation, one of the world's leading manufacturers of personal care and hygiene products, will establish an $800 million advanced manufacturing facility in Trumbull County, bringing an anticipated 491 new high-quality jobs. For Kimberly-Clark, this new facility would be its first in Ohio and represents not just a strategic expansion, but a decisive step in doubling down on growth in the American market. Spread across more than one million square feet, the Warren facility will provide the manufacturing capacity needed to unleash future growth for Kimberly-Clark’s fastest-growing personal care categories that include Baby & Child Care and Adult & Feminine Care. Warren is in geographic proximity to roughly 117 million consumers and will serve as a strategic hub for the Northeast and Midwest regions. Construction is expected to begin this month and will take up to two years.

In a statement Tamera Fenske, chief supply chain officer at Kimberly-Clark said, “Our investment in Warren is a pivotal step forward in our North America business and strategy.” “By establishing a new, state-of-the-art manufacturing facility in Ohio, we’re enhancing our ability to serve millions of consumers across the Midwest and Northeast with greater speed, agility, and resilience. It’s a once-in-a-career opportunity to build a facility from the ground up that reflects the future of manufacturing, and with the support of local partners like JobsOhio, the Department of Development, Lake to River, Western Reserve Port Authority, and local governments, we have the unique opportunity to create high-quality jobs and long-term economic impact in the region.”

Based in Dallas and employing 46,000 people in 34 countries, the company’s portfolio of brands also includes Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll. Its products are sold in more than 175 countries and territories.
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Snorkel AI announced general availability of two new product offerings on the Snorkel AI Data Development Platform: Snorkel Evaluate and Snorkel Expert Data-as-a-Service. These launches advance its mission to turn knowledge into specialized AI—helping teams move from prototype to production at scale by leveraging Snorkel AI’s programmatic data development technology. In addition, Snorkel AI announced it has raised $100 million in Series D funding at a $1.3 billion valuation, led by Addition. This new funding will fuel continued research and innovation in evaluating and tuning specialized AI systems with expert data.


In a statement Alex Ratner, Co-founder and CEO of Snorkel AI said, “We are seeing a surge of momentum around agentic AI, but specialized enterprise agents aren’t ready for production in most settings.” “Enterprises need domain-specific data and expertise to make this a reality. We’re excited to deliver on this need and help AI innovators develop expert data to bring their LLM and agentic systems into production with our new offerings, which round out Snorkel’s unified AI data development stack.”

Snorkel AI is building the Snorkel AI Data Development Platform for evaluating and tuning specialized AI at scale. Snorkel AI’s offerings, including Snorkel Evaluate and Snorkel Expert Data-as-a-Service, accelerate evaluation and tuning of specialized AI systems with expert data—helping teams move from prototype to production at scale by leveraging Snorkel AI’s programmatic data development technology. Launched out of the Stanford AI Lab, Snorkel AI’s platform is used in production by Fortune 500 companies, including BNY, Wayfair, and Chubb, as well as across the U.S. federal government, including the U.S. Air Force.
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