Majority investment supercharges StructuredWeb’s global expansion and leadership in the $73 trillion channel sales market as AI transforms enterprise partnerships

January 22, 2025 09:00 AM Eastern Standard Time

NEW YORK & SAN MATEO, Calif.–(BUSINESS WIRE)–StructuredWeb, the market leader in AI-powered channel sales and marketing SaaS solutions, today announced a $30 million majority investment from Invictus Growth Partners (“Invictus”). This strategic growth capital will accelerate StructuredWeb’s AI innovation roadmap and expand its global footprint to enable the company to further capitalize on the massive channel sales market, which represents 70% of global commerce. In connection with the investment, Invictus Co-Founders and Managing Partners John DeLoche and William Nettles have joined StructuredWeb’s Board of Directors.

“Channel sales has reached a critical turning point where AI is transforming how vendors and partners collaborate to drive demand and build pipelines”Post this

The investment comes during a period of exceptional momentum for StructuredWeb, as the company has achieved a 50%+ CAGR over the past three years by enabling enterprises to transform their channel programs into high-performing revenue engines. The company’s AI-driven platform, which powers automated and intelligent partner marketing at scale, is now the preferred solution for Fortune 100 and 500 enterprises which collectively generate over $100 billion of channel sales annually through more than 100,000 global channel partners.

“Channel sales has reached a critical turning point where AI is transforming how vendors and partners collaborate to drive demand and build pipelines,” said Daniel Nissan, Founder and CEO of StructuredWeb. “With Invictus’s support, we are poised to redefine the future of intelligent channel sales and marketing enablement—ensuring that great products succeed by clearly communicating their value to end customers through advanced, AI-driven marketing.”

StructuredWeb’s advanced ChannelAI platform transforms how enterprises engage with their partner ecosystems through intelligent automation of the entire marketing communication lifecycle. By automating content creation, from email campaigns to call scripts across any language, industry, or business size, StructuredWeb dramatically improves operational efficiency while personalizing content for each partner’s unique needs. This comprehensive approach not only streamlines marketing operations and reduces costs, but also drives higher partner participation in marketing programs, ultimately accelerating demand generation and revenue growth across the channel ecosystem.

“Artificial intelligence has transformed how enterprises scale their channel sales, which is often their largest go to market motion. StructuredWeb’s ChannelAI technology is leading the way by revolutionizing how enterprises market and collaborate with their partner ecosystems, delivering unprecedented efficiency and ROI,” said John DeLoche, Co-Founder & Managing Partner at Invictus. “We look forward to working with Daniel and his team to help their customers scale their channel sales programs.”

Under the leadership of Founder and CEO Daniel Nissan, CRO Steven Kellam, and their dedicated global team, StructuredWeb has pioneered new approaches to simplify and streamline communication and collaboration for its customers by leveraging the power of AI. This strategic investment will fuel several key initiatives, including enhanced AI capabilities for partner engagement, an expanded global market presence, accelerated product development, strengthened customer success programs, and advanced analytics capabilities.

“StructuredWeb has the most advanced AI-driven platform to enable customers to build effective and engaging channel marketing programs that drive ROI,” said William Nettles, Co-Founder and Managing Partner at Invictus. “Invictus looks forward to working with Daniel and the entire StructuredWeb team to accomplish their mission.“

For more information about StructuredWeb’s and how it can revolutionize your channel marketing efforts, visit https://www.structuredweb.com. To learn more about Invictus, visit https://www.invictusgrowth.com.

About StructuredWeb

StructuredWeb is the leading enterprise channel marketing automation platform and pioneer in channel-focused AI technology. For more than two decades, StructuredWeb has combined innovative technology with proven go-to-market strategies and world-class services to deliver a faster way to accelerate partner demand generation, strengthen partner engagement, and fuel channel revenue growth.

About Invictus Growth Partners

Invictus Growth Partners is a buyout and growth equity firm that invests in outstanding, bootstrapped, capital-efficient, automation-enabled cloud software, cybersecurity, and fintech companies. The firm is dedicated to supporting companies seeking capital and strategic resources to accelerate their growth.

Learn more at https://www.invictusgrowth.com.

Contacts

Media Contact:
Liz Whelan
312.315.0160
liz@lwprconsulting.com

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