Industry-leading platform allows B2B SaaS companies to deploy hybrid revenue models and maximize sales

January 28, 2025 09:00 AM Eastern Standard Time

SAN FRANCISCO–(BUSINESS WIRE)–The B2B SaaS industry is at a tipping point, undergoing a technology refresh that is redefining how companies manage and drive revenue. Legacy tools can no longer keep up with the demand for dynamic pricing and packaging while artificial intelligence is driving businesses to adopt agile, data-driven, and automated processes.

“Nue is increasingly the go-to alternative to Salesforce CPQ and Zuora for scaling, scaled-up and public companies looking for improved productivity, omnichannel flexibility and freedom from endless consulting engagements. It has the most customers, the most advanced platform, and delivers ROI faster than anyone else.”Post this

Enter Revenue Lifecycle Management – the emerging category transforming revenue and financial operations – that lets companies embrace new monetization strategies to maximize growth and deliver a better customer experience.

Nue, which seamlessly unifies Configure, Price and Quote (CPQ), customer lifecycles, billing, and revenue intelligence for complete Revenue Lifecycle Management, announced today it has raised $20 million in Series A funding, led by Inovia Capital with participation from Information Venture Partners, Bluefish Capital, NextWorld Capital, NJP Ventures, and Operator Stack Fund.

“With Nue, companies are breaking free from outdated, fragmented systems and unlocking the full potential of their revenue and financial operations,” said Nue CEO Mark Walker. “Nue is increasingly the go-to alternative to Salesforce CPQ and Zuora for scaling, scaled-up and public companies looking for improved productivity, omnichannel flexibility and freedom from endless consulting engagements. It has the most customers, the most advanced platform, and delivers ROI faster than anyone else.”

In 2024, Nue experienced three-fold year-over-year sales growth with public and private companies such as Procurify, Iodine, Mews, and i3 Verticals.

Fueled by this sales momentum and the new funding, Nue is focused on capturing a major share of the $4 billion CPQ and billing markets over the next three to four years. The company plans to accelerate product innovation of its Revenue Lifecycle platform, enhance customer success, and expand globally.

With Nue, businesses can:

• Deploy hybrid revenue models, such as subscriptions, usage-based consumption, and omni-channel buying experiences, and seamlessly update monetization strategies
• Streamline operations with real-time usage rating and billing, automated invoicing, and enterprise-ready features such as billing account hierarchies that improve efficiency and accuracy.
• Gain end-to-end financial visibility into customer lifetime value, enabling more accurate forecasting, data-driven decision making and predictable revenue growth
• Smoothly transition from Salesforce CPQ to a Salesforce-based system that is simpler and less expensive to implement, use and maintain.

As B2B SaaS companies face increasing market pressures, flexibility in pricing and packaging has become crucial for staying competitive. 94% of B2B SaaS pricing leaders update their pricing and packaging at least once a year, with nearly 40% doing so quarterly. These adjustments show the limitations of legacy tools and fragmented systems, which struggle to support the agility needed in today’s market. Nue’s platform tackles this challenge by allowing businesses to innovate with pricing strategies, streamline revenue processes, and deliver personalized customer experiences.

“Nue is perfectly positioned to lead the Revenue Lifecycle Management category,” said Inovia Partner Karamdeep Nijjar. “They fill a crucial gap in B2B SaaS by enabling innovation in pricing, packaging, and revenue operations. We’re excited to support the team as they reshape this rapidly expanding market.”

Nue’s enterprise-ready platform meets the demands of today’s agile revenue models. It combines a next-generation Salesforce-native CPQ with a powerful and scalable back engine for omnichannel billing, invoicing, collections, and revenue intelligence.

About Nue

Nue is an easy-to-manage, omni-channel Revenue Lifecycle platform that meets the needs of businesses looking to innovate and manage their revenue lifecycles end-to-end. With Nue, all go-to-market teams accelerate sales with innovative and flexible pricing models, out-of-the-box customer lifecycle management, and seamless billing – all while delivering complete revenue visibility and accurate analytics to finance. The company has raised a total of $40 million in funding. Learn more at nue.io.

About Inovia Capital

Inovia Capital is Canada’s leading full-stack software investor, partnering with founders to build impactful and enduring global companies. With three investment strategies—Discovery, Venture, and Growth—the team leverages an operator-led mindset to provide founders with multi-stage support, mentorship, and access to a worldwide network. Inovia manages over US$2.5B with operations in Montreal, Toronto, Waterloo, Calgary, Bay Area, and London. For more information, visit inovia.vc.

Contacts

For media inquiries, please contact:
Nicole Brunet
press@nue.io

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