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Applied Labs raises $4.2M to make it easy to build high quality AI support and ops digital employees

Applied Labs raises $4.2M to make it easy to build high quality AI support and ops digital employees

January 27, 2025 Craig Etkin

As businesses struggle with unreliable AI solutions, Scale AI veterans secure seed funding to bring maximum reliability to AI agents in support and operations. 

New York, US – January 27, 2025; Every company today faces mounting pressure to deploy AI, but most solutions fall short on reliability and cannot handle complex, critical workflows. Applied Labs, founded by early Scale AI leaders, announced $4.2 million funding to transform how businesses deploy AI agents for complex support and operations tasks.

The seed round was led by Abstract, with participation from Point72 Ventures, Outlander, and Tetra. A few notable angel investors include Vercel CEO Guillermo Rauch, Modal CTO Akshat Bubna, and ex-Twitter exec Ali Rowghani. This latest round brings the total raised by Applied Labs to $5.2 million.

Founded in January 2024 by Michael Woo and Soham Waychal, Applied Labs emerged from their firsthand experience with AI applications at Scale AI, where they recognized how much time was spent on critical yet repetitive support interactions and ops workflows. Woo – who joined Scale AI as employee #20 and led a team of 30 focused on ops scalability – saw the opportunity to build AI agents that could handle complex workflows with unprecedented reliability. Waychal, who previously led engineering at a16z-backed Canal and holds 5 AI patents, brings deep technical expertise to the challenge.

“For companies, there’s an explosion of C-Suite and boardroom interest into the question, what is our AI strategy?” said Michael Woo, CEO of Applied Labs. “The bottleneck isn’t the model anymore – LLM quality, speed and cost have reached an inflection point where almost every business can save time, cost and improve the quality of their support and ops. The challenge is in the data, tools and platform for teams to easily setup and perfect AI agents on their business-critical workflows. We’re obsessed with making our AI agents the best where if you’re not using them, you’re falling behind.”

The company focuses on support and operations teams. Their current solution is an end to end AI customer support agent fine-tuned to the businesses’ knowledge base and empowered with AI actions which typically involve first and third party integrations. Digital employees in other domains like operations are incoming. But Woo emphasizes the importance of a human in the loop to ensure quality on all domains. “AI allows you to scale up your best human judgement on an infinite volume of tasks but human judgment is still necessary to get the best quality results and handle edge cases.“ Woo said.   

Uniquely, the Applied Labs team is using their expertise at Scale AI to build high quality, reliable and easy to use AI agents. The solution uniquely combines three critical components to get what they believe are the best results: omnichannel interactions spanning chat, email and phone to handle 100% of volume; sophisticated AI agent orchestration for handling Q&A and AI workflows; and comprehensive evaluation tools for testing, auditing and monitoring AI outputs. This approach includes built-in human-in-the-loop escalations, recognizing that finding the right balance between AI efficiency and human touch for complex, emotional interactions remains crucial.

The stakes are high – a single misstep in handling customer inquiries or operational tasks can erode trust and escalate problems. “At Scale when we first did AI labeling or if you think about self-driving cars or even these AI sales agents, if you scale up a poorly thought out AI response or workflow on high volume, it’s deeply damaging.” Woo said. Applied Labs addresses this by building guardrails and monitoring systems to rigorously test the AI with human-in-the-loop auditing before any new capabilities are broadly deployed. 

Applied Labs plans to double its headcount in the coming months to meet growing customer interest. The funding will accelerate hiring of engineers to advance the company’s ambitious product roadmap.

“Few founders truly grasp the operational intricacies of deploying AI in mission-critical workflows. Michael’s experience managing Scale AI’s core data product brings a rare fusion of technical acumen and practical experience — exactly what’s needed to make AI both dependable and transformative. Applied Labs’ commitment to pairing trust with capability, underpinned by their human-in-the-loop approach, is precisely what enterprises need to confidently embrace AI-powered customer support. We couldn’t be more excited to partner with Michael and his team on this journey” commented Ramtin Naimi, Founder & General Partner, Abstract. 

“Technical decision makers will save their team countless hours everyday on the most frustrating and repetitive workflows,” added Woo. “AI agents, when crafted correctly by the right person, allow you to scale up your best human thinking on repetitive support interactions or ops workflows helping save significant time without sacrificing quality.”

Looking ahead, while the AI industry races to replace human workflows, Applied Labs is pioneering a more nuanced vision: high quality AI agents that combine machine efficiency with human judgment. By focusing on quality, reliability and empowering non-technical teams to resolve the most complex, painful issues with AI, the company is building toward a future where almost every company can confidently deploy AI across their most complex operations—transforming not just how work gets done, but redefining what’s possible when artificial and human intelligence work in harmony.

About Applied Labs

Founded in 2024, Applied Labs is crafting exceptional AI agents that solve real world problems. The team brings together human creativity and artificial intelligence to unlock incredible possibilities. The team is working with ambitious companies to build exceptional AI support and ops agents. Applied Labs is trusted by the world’s largest enterprises, modern small businesses and everyone in between. For more information please visit https://appliedlabs.ai/ or follow via LinkedIn and X. 

About Abstract

Abstract is a venture capital firm based in San Francisco with $1.5 billion in assets under management. The firm is sector-agnostic and focused on seed and early-stage founders. Since its founding in 2016, Abstract has invested in many breakout companies, including Solana, Rippling, Partiful, Neon, Garner Health, Clay, Hebbia AI, and X.ai, among others. Today, the firm’s reputation among founders is built on fierce loyalty, unparalleled connections, and a relentless drive to help them win. 

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Joby Aviation, a company developing electric air taxis for commercial passenger service, announced the successful closing of the first $250 million tranche of a previously announced strategic investment from Toyota Motor Corporation. The funding marks a significant milestone in strengthening the long-term collaboration between the two companies and supports their shared vision for the future of air mobility. The investment is aimed at supporting certification and commercial production of Joby’s electric air taxi. This underscores the mutual commitment to deepening integration and delivering next generation travel to global markets. This investment also puts the two companies a step closer toward a strategic manufacturing alliance.

In a statement JoeBen Bevirt, founder and CEO of Joby said, “We’re already seeing the benefit of working with Toyota in streamlining manufacturing processes and optimizing design.” “This is an important next step in our alliance with Toyota to scale the promise of electric flight. With this capital and Toyota’s legendary production expertise, we’re enhancing our ability to scale cutting-edge design and manufacturing to meet the demands of our partners and customers.”

Joby Aviation is a California-based transportation company developing an all-electric, vertical take-off and landing air taxi which it intends to operate as part of a fast, quiet, and convenient service in cities around the world. Powered by six electric motors, their aircraft takes off and lands vertically, giving it the flexibility to serve almost any community. Flying with Joby might feel more like getting into an SUV than boarding a plane. The company's aerial ridesharing service will combine the ease of conventional ridesharing with the power of flight. A green alternative to driving that's bookable at the touch of an app. With more than 30,000 miles flown on full-scale prototype aircraft, their aircraft is designed to meet the uncompromising safety standards set by the FAA and other global aviation regulators. Joby Aviation is now engaged in a multi-year testing program with the FAA to certify their vehicle for commercial operations, and have completed the first three of five stages.
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Infinite Reality, an innovation company powering the next generation of immersive media, AI, and ecommerce, today announced a landmark real estate partnership with renowned real estate investment, development and management firm Sterling Bay to co-develop a 60-acre site in Fort Lauderdale into a next-generation technology and entertainment campus. This ambitious redevelopment—expected to open in 2026—will serve as Infinite Reality’s new global headquarters and is the cornerstone of iR’s long-term real estate strategy, which begins with this flagship project in South Florida. The public-private project marks one of the largest creative economy investments in the area to date, aiming to generate more than 1,000 new jobs with an average salary of six figures and deliver long-term economic growth to the region. Located at 1400 NW 31st Avenue on the site of a remediated former Superfund property, the development features over 100,000 square feet of Class A office space for media, tech, and enterprise clients. Construction is expected to begin in early 2026, pending completion of permitting and design phases.

In a statement John Acunto, co-founder and CEO of Infinite Reality said, “This isn’t just a headquarters—it’s the heart of Infinite Reality’s future. As a proud South Florida resident, this project is deeply personal to me.” “It’s about transforming a community I love into a global hub for immersive technology and creativity. We’re building opportunity, fueling innovation, and laying the foundation for a lasting legacy. Partnering with a world-class development firm like Sterling Bay ensures that this vision is realized at the highest level—and that Fort Lauderdale becomes a defining force in the future of the digital economy.”

In addition to serving as a corporate campus, the site will include flexible spaces for retail, production, digital broadcasting, and entertainment ventures. The development also includes educational initiatives in partnership with local institutions to train and hire future talent in STEM, immersive tech, and creative production. Infinite Reality is an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence, and other immersive technologies. Infinite Reality’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics.
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Kimberly-Clark Corporation, one of the world's leading manufacturers of personal care and hygiene products, will establish an $800 million advanced manufacturing facility in Trumbull County, bringing an anticipated 491 new high-quality jobs. For Kimberly-Clark, this new facility would be its first in Ohio and represents not just a strategic expansion, but a decisive step in doubling down on growth in the American market. Spread across more than one million square feet, the Warren facility will provide the manufacturing capacity needed to unleash future growth for Kimberly-Clark’s fastest-growing personal care categories that include Baby & Child Care and Adult & Feminine Care. Warren is in geographic proximity to roughly 117 million consumers and will serve as a strategic hub for the Northeast and Midwest regions. Construction is expected to begin this month and will take up to two years.

In a statement Tamera Fenske, chief supply chain officer at Kimberly-Clark said, “Our investment in Warren is a pivotal step forward in our North America business and strategy.” “By establishing a new, state-of-the-art manufacturing facility in Ohio, we’re enhancing our ability to serve millions of consumers across the Midwest and Northeast with greater speed, agility, and resilience. It’s a once-in-a-career opportunity to build a facility from the ground up that reflects the future of manufacturing, and with the support of local partners like JobsOhio, the Department of Development, Lake to River, Western Reserve Port Authority, and local governments, we have the unique opportunity to create high-quality jobs and long-term economic impact in the region.”

Based in Dallas and employing 46,000 people in 34 countries, the company’s portfolio of brands also includes Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll. Its products are sold in more than 175 countries and territories.
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