Durham, NC – According to filings with the U.S. Securities and Exchange Commission, Keen Decision Systems is raising $4,649,999.00 in new funding. Sources indicate as part of senior management Chief Operating Officer, John Busbice played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development.

About Keen Decision Systems

Keen Decision Systems is a software-as-a-service company whose unified marketing measurement and optimization platform helps marketers make dynamic, data-driven decisions that build winning brands. Keen’s platform lets marketers model marketing-mix scenarios to achieve a financial goal. Named ClickZ’s 2019 Best Predictive Analytics Platform, Keen customers experience a 25 percent uptick in marketing contribution on average in year one. Among the Durham, N.C.-based company’s well-known consumer brands are Post, Arm & Hammer, Boll & Branch, and Nathan’s Famous, among others. .

To learn more about Keen Decision Systems, visit http://keends.com/

Contact:
John Busbice, Chief Operating Officer
919-827-1090
john@keends.com
https://www.linkedin.com/in/john-busbice-b310471/

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