The round is led by Flourish Ventures with participation from intelligent power management leader Eaton, Veriten, and MassMutual Ventures to expand Treehouse’s automation of electrification projects

October 16, 2024 09:00 AM Eastern Daylight Time

CHICAGO & SAN FRANCISCO–(BUSINESS WIRE)–Treehouse, a software-enabled installation platform for electrification projects, today announced $16.6M in Series A funding. The round includes participation from lead investor Flourish Ventures, Eaton, Veriten, MassMutual Ventures, and inVest Ventures, as well as continued participation from CarMax, Montage Ventures, Acrew Capital, Holman, Virta Ventures, and Invest Detroit. With this funding, Treehouse will expand its operating footprint nationally in order to help automotive OEMs, utilities, fleet managers, and electrification hardware manufacturers launch scaled electrification programs.

“Homeowners and electrical contractors need tools that reduce the complexity and streamline the installation of distributed energy resources and EV charging”Post this

Electrification and decarbonization of our buildings is essential to meeting global climate goals. Some of the world’s largest companies are working to deploy cleaner, energy efficient technologies like EV chargers, energy storage systems, and heat pumps at massive scale. However, they are challenged by a shortage of licensed electricians, the need to maintain their own installer networks, and electrification marketplaces that do not standardize processes or pricing, often leading to frustrating and inefficient customer experiences.

Treehouse solves these challenges as a centralized, end-to-end partner that delivers scaled installation programs nationwide. Powered by AI, Treehouse has the capability to own projects from quoting and design through to permitting and installation. The company’s proprietary software automates many stages of the electrification process – notably load calculations, wire runs, and permit plan sets – allowing Treehouse to deliver instant, transparent pricing, and a modern, streamlined install experience for customers, partners, and electricians alike. By operating at the intersection of software and the electrical trade, Treehouse is bringing standardization and efficiency to a vital industry.

“Electrification is an imperative to address the climate crisis and improve long-term grid resilience,” said Eric Owski, CEO of Treehouse. “By bringing scale, transparency, and intelligent software to the installation process, Treehouse can reduce friction and drive accelerated adoption of electrification products like EVs, smart panels, heat pumps, and home energy storage systems.”

Treehouse’s platform provides a better electrification experience for customers, contractors, global companies and utilities looking to deploy electrification programs. Partners such as automotive OEMs and auto dealers work with Treehouse to fully integrate home charging into the EV customer journey, addressing a significant barrier to EV sales. Utilities looking to drive programs incentivizing adoption of energy efficient products can partner with Treehouse to streamline installation for their customers, improving grid resilience and reliability. Hardware manufacturers of products like heat pumps, home batteries and smart panels work with Treehouse to provide turnkey installations to their customers and scale their products to new markets. By owning the upfront burden of scoping, design and pricing, Treehouse simplifies project installations for contractor partners, helping to reduce their costs while increasing the number of projects available to them.

“Treehouse and its software-enabled platform is transforming electrical services,” said Emmalyn Shaw, Managing Partner at Flourish Ventures. “We are excited to invest in Treehouse, a company bringing transparency, automation, affordability and financing options, and significant customer satisfaction to some of the largest electrification installation programs in the country.”

“Homeowners and electrical contractors need tools that reduce the complexity and streamline the installation of distributed energy resources and EV charging,” said Paul Ryan, general manager of Connected Solutions and EV Charging at Eaton. “We’re investing in Treehouse’s growth to scale its AI-powered software with the solutions needed to support and accelerate adoption of home electrification and decarbonization.”

Since launch, Treehouse has completed thousands of installations and supports dozens of partners across the country, including CarMax, Holman, Emporia, and Quilt.

“We are in the early stages of a massive energy transition,” said Maynard Holt, Founder and CEO of Veriten. “Installation is a vital and often overlooked part of the electrification value chain. In building a platform that makes installation turnkey, Treehouse can significantly accelerate electrification and decarbonization programs nationwide. We are excited to support Treehouse in their mission.”

To learn more about Treehouse visit https://treehouse.pro.

About Treehouse

Treehouse is a software-enabled installation platform for electrification projects. The company’s mission is to accelerate the decarbonization of the places we live and work by simplifying the electrification journey. By operating as a centralized, end-to-end partner, Treehouse helps companies scale electrification programs nationwide and deliver seamless, delightful installation experiences for customers. Treehouse has raised more than $25M in financing to date. Investors include Flourish Ventures, Eaton, Veriten, MassMutual Ventures, CarMax, Montage Ventures, Trucks, Assurant Ventures, Acrew Capital, Gutter Capital, Holman, Detroit Venture Partners, Virta Ventures, Invest Detroit, Automotive Ventures, inVest Ventures, and more.

Contacts

Liz Faralli
Chief Marketing Officer, Treehouse
liz@treehouse.pro

(c)2024 Business Wire, Inc., All rights reserved.