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WarrCloud Raises $20 Million in Series B Funding Led by Centana Growth Partners

WarrCloud Raises $20 Million in Series B Funding Led by Centana Growth Partners

October 30, 2024 Craig Etkin

The company will use the funds to accelerate investments in AI technology that further enhance warranty claims automation

October 22, 2024 09:14 AM Eastern Daylight Time

ST. LOUIS–(BUSINESS WIRE)–WarrCloud, the automotive industry’s leading automated warranty processing platform, today announced it has raised $20 million in Series B funds. WarrCloud will use the funds to further develop its artificial intelligence (AI) capabilities with a focus on bolstering automotive warranty claims automation and strengthening customer success capabilities. The funding round was led by Centana Growth Partners, a specialized growth equity firm that invests in the evolving financial services ecosystem. The Series B round also includes participation from return investors Argentum, a growth equity firm that helps scale B2B software, technology-enabled and business services companies, and Automotive Ventures, a VC firm focused on funding the next wave of innovation in transportation technology. The Series B funding round follows WarrCloud’s $6.5 million Series A funding round in November 2023. In total, WarrCloud has raised $40 million since it was introduced to the market in 2021.

“We’ve generated significant interest from automotive dealers and dealer groups since creating our category and introducing the ability to automate the warranty claims process”Post this

“WarrCloud has created a unique, powerful solution that significantly increases efficiency for automotive dealership operations,” said Eric Byunn, Partner, Centana Growth Partners. “Jim’s extensive experience in the automotive industry has equipped him with a deep understanding of opportunities to increase dealers’ profitability, significantly boost ROI, and simultaneously strengthen customer loyalty. The company’s ability to transform a manual service to an automated process has many parallels with processing other types of claims across the insurance landscape. Combined with the impressive customer traction WarrCloud has generated, this creates a rare market opportunity that’s an ideal match for Centana.”

WarrCloud provides an innovative technology platform that leverages AI to automate warranty claims processing in the automotive industry. This level of automation gives dealers a newfound ability to reclaim profits and reduce the reliance on a shrinking labor pool and provides manufacturers access to warranty data that can now be analyzed to improve manufacturing processes, reduce costs, and improve vehicle quality, all of which leads to increased customer satisfaction.

“We’ve generated significant interest from automotive dealers and dealer groups since creating our category and introducing the ability to automate the warranty claims process,” said Jim Roche, Founder and CEO, WarrCloud. “Our ability to deliver on such a unique value proposition has translated to significant support from the investment community, most notably closing this current up round in a down market. With the support of all our investors, we will maintain our growth trajectory and continue to invest in our hyper growth.”

The deployment of more advanced machine learning and natural language processing technologies will further enhance WarrCloud automation and will accelerate the breadth of warranty claims processing. This will further position WarrCloud as a pioneer of smartsourcing in the automotive industry. Smartsourcing, sometimes called intelligent outsourcing, is a strategic approach that transcends traditional outsourcing by integrating advanced technologies to enhance business operations.

Earlier this year, WarrCloud was announced as a finalist in the Automotive News PACE awards for 2025, a prestigious accolade that is awarded to companies that have developed promising technology innovations in the automotive ecosystem. Also in 2024, WarrCloud announced partnerships with FordDirect, the Missouri Automobile Dealers Association (MADA), and American International Automobile Dealers Association (AIADA).

About WarrCloud

WarrCloud is the industry leader and the first and only company to automate the manufacturer’s warranty claims process for automotive dealerships. Warranty claims processing costs consume the auto dealer’s profits. The WarrCloud technology platform transforms an auto dealerships manual claims process to an efficient automated process which reduces dealer labor and process cost, increases warranty processing speed, and identifies and realizes new revenue opportunities. WarrCloud customers consistently achieve higher OEM Warranty Claim Scores. With over five hundred sold dealership customers, WarrCloud has been recognized as a Finalist in the Automotive News PACEPilot program which recognizes technology innovations, as well as the Navicon Cup award in 2022 and the Fixed Ops Roundtable Best Practice award in 2021. WarrCloud is headquartered in St. Louis, MO. Learn more at www.warrcloud.com.

About Centana Growth Partners

Centana Growth Partners is a specialized growth equity firm that invests in the future of finance. Centana collaborates with companies across the entire financial services ecosystem, from institutions to fintech disruptors, to add strategic and long-term value to their portfolio companies. Centana empowers entrepreneurs with a combination of capital, network, and expertise to accelerate their growth. The Centana team taps into decades of financial services expertise and insight to invest in companies that bring real value and innovation to the industry. Visit centanagrowth.com for more information.

Contacts

Lou Laste
Lou.laste@yahoo.com
678-492-2737

(c)2024 Business Wire, Inc., All rights reserved.


Venture Capital
Business Wire, Missouri, St. Louis, Venture Capital, WarrCloud

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Infinite Reality, an innovation company powering the next generation of immersive media, AI, and ecommerce, today announced a landmark real estate partnership with renowned real estate investment, development and management firm Sterling Bay to co-develop a 60-acre site in Fort Lauderdale into a next-generation technology and entertainment campus. This ambitious redevelopment—expected to open in 2026—will serve as Infinite Reality’s new global headquarters and is the cornerstone of iR’s long-term real estate strategy, which begins with this flagship project in South Florida. The public-private project marks one of the largest creative economy investments in the area to date, aiming to generate more than 1,000 new jobs with an average salary of six figures and deliver long-term economic growth to the region. Located at 1400 NW 31st Avenue on the site of a remediated former Superfund property, the development features over 100,000 square feet of Class A office space for media, tech, and enterprise clients. Construction is expected to begin in early 2026, pending completion of permitting and design phases.

In a statement John Acunto, co-founder and CEO of Infinite Reality said, “This isn’t just a headquarters—it’s the heart of Infinite Reality’s future. As a proud South Florida resident, this project is deeply personal to me.” “It’s about transforming a community I love into a global hub for immersive technology and creativity. We’re building opportunity, fueling innovation, and laying the foundation for a lasting legacy. Partnering with a world-class development firm like Sterling Bay ensures that this vision is realized at the highest level—and that Fort Lauderdale becomes a defining force in the future of the digital economy.”

In addition to serving as a corporate campus, the site will include flexible spaces for retail, production, digital broadcasting, and entertainment ventures. The development also includes educational initiatives in partnership with local institutions to train and hire future talent in STEM, immersive tech, and creative production. Infinite Reality is an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence, and other immersive technologies. Infinite Reality’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics.
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Kimberly-Clark Corporation, one of the world's leading manufacturers of personal care and hygiene products, will establish an $800 million advanced manufacturing facility in Trumbull County, bringing an anticipated 491 new high-quality jobs. For Kimberly-Clark, this new facility would be its first in Ohio and represents not just a strategic expansion, but a decisive step in doubling down on growth in the American market. Spread across more than one million square feet, the Warren facility will provide the manufacturing capacity needed to unleash future growth for Kimberly-Clark’s fastest-growing personal care categories that include Baby & Child Care and Adult & Feminine Care. Warren is in geographic proximity to roughly 117 million consumers and will serve as a strategic hub for the Northeast and Midwest regions. Construction is expected to begin this month and will take up to two years.

In a statement Tamera Fenske, chief supply chain officer at Kimberly-Clark said, “Our investment in Warren is a pivotal step forward in our North America business and strategy.” “By establishing a new, state-of-the-art manufacturing facility in Ohio, we’re enhancing our ability to serve millions of consumers across the Midwest and Northeast with greater speed, agility, and resilience. It’s a once-in-a-career opportunity to build a facility from the ground up that reflects the future of manufacturing, and with the support of local partners like JobsOhio, the Department of Development, Lake to River, Western Reserve Port Authority, and local governments, we have the unique opportunity to create high-quality jobs and long-term economic impact in the region.”

Based in Dallas and employing 46,000 people in 34 countries, the company’s portfolio of brands also includes Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll. Its products are sold in more than 175 countries and territories.
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Snorkel AI announced general availability of two new product offerings on the Snorkel AI Data Development Platform: Snorkel Evaluate and Snorkel Expert Data-as-a-Service. These launches advance its mission to turn knowledge into specialized AI—helping teams move from prototype to production at scale by leveraging Snorkel AI’s programmatic data development technology. In addition, Snorkel AI announced it has raised $100 million in Series D funding at a $1.3 billion valuation, led by Addition. This new funding will fuel continued research and innovation in evaluating and tuning specialized AI systems with expert data.


In a statement Alex Ratner, Co-founder and CEO of Snorkel AI said, “We are seeing a surge of momentum around agentic AI, but specialized enterprise agents aren’t ready for production in most settings.” “Enterprises need domain-specific data and expertise to make this a reality. We’re excited to deliver on this need and help AI innovators develop expert data to bring their LLM and agentic systems into production with our new offerings, which round out Snorkel’s unified AI data development stack.”

Snorkel AI is building the Snorkel AI Data Development Platform for evaluating and tuning specialized AI at scale. Snorkel AI’s offerings, including Snorkel Evaluate and Snorkel Expert Data-as-a-Service, accelerate evaluation and tuning of specialized AI systems with expert data—helping teams move from prototype to production at scale by leveraging Snorkel AI’s programmatic data development technology. Launched out of the Stanford AI Lab, Snorkel AI’s platform is used in production by Fortune 500 companies, including BNY, Wayfair, and Chubb, as well as across the U.S. federal government, including the U.S. Air Force.
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