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New School Foods Adds $6M from Investors including Inter IKEA and Protein Industries Canada, Opens Manufacturing Facility

New School Foods Adds $6M from Investors including Inter IKEA and Protein Industries Canada, Opens Manufacturing Facility

September 6, 2024 Craig Etkin

This brings the startup’s total funding to $18M in preparation for its upcoming commercial launch of plant-based, whole cut salmon in the U.S. and Canada

August 28, 2024 07:00 AM Eastern Daylight Time

TORONTO–(BUSINESS WIRE)–Today, New School Foods announced the completion of a $6 million USD Seed Extension round with funding from global investors including Inter IKEA, Good Startup, NewTree Capital and Hatch, building on previously announced non-dilutive capital from Protein Industries Canada. The company also officially unveiled its 28,000 sq. ft pilot production facility in its hometown of Toronto to begin production of its whole-cut salmon filet. The new facility and additional capital will support New School’s upcoming launch in U.S. and Canadian restaurants.

“Through our investments we aim to support companies that are leading the next generation of sustainable products and materials, and New School Foods’ continued devotion to sustainability and innovation exemplifies that goal.”Post this

This investment by Inter IKEA in a plant-based alternatives company is another step in its journey to bring more sustainable food options to IKEA customers. IKEA has also increased its plant-based product development and offering in the last few years, and it is committed to making 50% of the IKEA restaurants’ main menu plant-based by 2025.

“New School Foods is a true pioneer in the alternative protein industry, and we were impressed by the team, their products and the production technology they’ve developed. We are curious to explore and learn more about the potentials for plant-based alternatives,” said Robert Carleke, Innovation Ventures Manager at Inter IKEA. “Through our investments we aim to support companies that are leading the next generation of sustainable products and materials, and New School Foods’ continued devotion to sustainability and innovation exemplifies that goal.”

“We are delighted to gain the support of IKEA, a world-renowned brand, operator and leader in the plant-based space. The response to our initial tastings with chefs and restaurants across the U.S. and Canada have been incredibly positive. It’s a testament to our team’s commitment to creating a product that truly amazes both chefs and customers, providing a delicious and joyous experience,” said Chris Bryson, CEO of New School Foods.

28,000 sq ft Commercial Facility Opens

New School Foods’ facility is a complete food production operation designed to commercially produce its plant-based whole-cut salmon. The facility hosts the company’s V1 Commercial Assembly Line, based on New School’s patented Scaffolding & Directional Freezing technologies that recreate the muscle fibers and connective tissue that form the basis for the texture of seafood and meat. The technology is scalable thanks to its use of off-the-shelf equipment, and versatile in its ability to create other whole-muscle products with the same production process and equipment. The facility also houses the team’s new scientific research lab, engineering lab, and business operations team to enable efficient cross-collaboration toward the goal of developing whole-cut plant-based products that have the same look, cook, taste, and texture as seafood and meat.

“We’ve been hard at work over the last year to achieve commercial scale,” said Bryson. “Our pilot facility and deployment of our V1 production line mark a critical milestone for our company, enabling us to produce groundbreaking products and bring them to market.”

About New School Foods

Founded in 2021 in Toronto, Canada, New School Foods Inc. produces whole-cut, plant-based seafood that emulates the taste, texture, nutritional benefits, and cooking experience of conventional seafood. The company has developed a patented, purpose-built food production process to create whole-muscle alternatives that are more authentic and scalable than existing plant-based alternatives. The company believes in enabling a healthier, kinder, and more sustainable food system through seafood and meat alternatives that deliver a better overall experience in taste, texture, nutrition, and price. The company has been featured on CNBC, Gizmodo, Axios, and other leading publications. The company has raised a total of $18 million from Lever VC, Good Startup, Inter IKEA, Hatch, Protein Industries Canada, Clear Current Capital, NewTree Capital, Blue Horizon Ventures, Joyance Partners, Joyful Ventures, Alwyn Capital, and others. For more information, please visit newschoolfoods.co.

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Joby Aviation, a company developing electric air taxis for commercial passenger service, announced the successful closing of the first $250 million tranche of a previously announced strategic investment from Toyota Motor Corporation. The funding marks a significant milestone in strengthening the long-term collaboration between the two companies and supports their shared vision for the future of air mobility. The investment is aimed at supporting certification and commercial production of Joby’s electric air taxi. This underscores the mutual commitment to deepening integration and delivering next generation travel to global markets. This investment also puts the two companies a step closer toward a strategic manufacturing alliance.

In a statement JoeBen Bevirt, founder and CEO of Joby said, “We’re already seeing the benefit of working with Toyota in streamlining manufacturing processes and optimizing design.” “This is an important next step in our alliance with Toyota to scale the promise of electric flight. With this capital and Toyota’s legendary production expertise, we’re enhancing our ability to scale cutting-edge design and manufacturing to meet the demands of our partners and customers.”

Joby Aviation is a California-based transportation company developing an all-electric, vertical take-off and landing air taxi which it intends to operate as part of a fast, quiet, and convenient service in cities around the world. Powered by six electric motors, their aircraft takes off and lands vertically, giving it the flexibility to serve almost any community. Flying with Joby might feel more like getting into an SUV than boarding a plane. The company's aerial ridesharing service will combine the ease of conventional ridesharing with the power of flight. A green alternative to driving that's bookable at the touch of an app. With more than 30,000 miles flown on full-scale prototype aircraft, their aircraft is designed to meet the uncompromising safety standards set by the FAA and other global aviation regulators. Joby Aviation is now engaged in a multi-year testing program with the FAA to certify their vehicle for commercial operations, and have completed the first three of five stages.
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Infinite Reality, an innovation company powering the next generation of immersive media, AI, and ecommerce, today announced a landmark real estate partnership with renowned real estate investment, development and management firm Sterling Bay to co-develop a 60-acre site in Fort Lauderdale into a next-generation technology and entertainment campus. This ambitious redevelopment—expected to open in 2026—will serve as Infinite Reality’s new global headquarters and is the cornerstone of iR’s long-term real estate strategy, which begins with this flagship project in South Florida. The public-private project marks one of the largest creative economy investments in the area to date, aiming to generate more than 1,000 new jobs with an average salary of six figures and deliver long-term economic growth to the region. Located at 1400 NW 31st Avenue on the site of a remediated former Superfund property, the development features over 100,000 square feet of Class A office space for media, tech, and enterprise clients. Construction is expected to begin in early 2026, pending completion of permitting and design phases.

In a statement John Acunto, co-founder and CEO of Infinite Reality said, “This isn’t just a headquarters—it’s the heart of Infinite Reality’s future. As a proud South Florida resident, this project is deeply personal to me.” “It’s about transforming a community I love into a global hub for immersive technology and creativity. We’re building opportunity, fueling innovation, and laying the foundation for a lasting legacy. Partnering with a world-class development firm like Sterling Bay ensures that this vision is realized at the highest level—and that Fort Lauderdale becomes a defining force in the future of the digital economy.”

In addition to serving as a corporate campus, the site will include flexible spaces for retail, production, digital broadcasting, and entertainment ventures. The development also includes educational initiatives in partnership with local institutions to train and hire future talent in STEM, immersive tech, and creative production. Infinite Reality is an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence, and other immersive technologies. Infinite Reality’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics.
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Kimberly-Clark Corporation, one of the world's leading manufacturers of personal care and hygiene products, will establish an $800 million advanced manufacturing facility in Trumbull County, bringing an anticipated 491 new high-quality jobs. For Kimberly-Clark, this new facility would be its first in Ohio and represents not just a strategic expansion, but a decisive step in doubling down on growth in the American market. Spread across more than one million square feet, the Warren facility will provide the manufacturing capacity needed to unleash future growth for Kimberly-Clark’s fastest-growing personal care categories that include Baby & Child Care and Adult & Feminine Care. Warren is in geographic proximity to roughly 117 million consumers and will serve as a strategic hub for the Northeast and Midwest regions. Construction is expected to begin this month and will take up to two years.

In a statement Tamera Fenske, chief supply chain officer at Kimberly-Clark said, “Our investment in Warren is a pivotal step forward in our North America business and strategy.” “By establishing a new, state-of-the-art manufacturing facility in Ohio, we’re enhancing our ability to serve millions of consumers across the Midwest and Northeast with greater speed, agility, and resilience. It’s a once-in-a-career opportunity to build a facility from the ground up that reflects the future of manufacturing, and with the support of local partners like JobsOhio, the Department of Development, Lake to River, Western Reserve Port Authority, and local governments, we have the unique opportunity to create high-quality jobs and long-term economic impact in the region.”

Based in Dallas and employing 46,000 people in 34 countries, the company’s portfolio of brands also includes Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll. Its products are sold in more than 175 countries and territories.
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