Founded by Early Trello Team, Hoop’s To-Do List Updates Itself by Auto-Capturing Tasks Across Platforms

June 05, 2024 06:30 AM Pacific Daylight Time

NEW YORK–(BUSINESS WIRE)–Hoop, the to-do list that updates itself, today announced $5 million in seed funding, led by Index Ventures, with participation from Origin Ventures, Divergent Capital, and Chingona Ventures. The team, who met as early employees at Trello, will use the capital to deepen Hoop’s AI capabilities, expand its platform integrations, and develop collaborative features; Hoop is currently available to individuals but will soon launch a version for teams.

“We couldn’t be more excited to partner with Hoop on this journey, and we are already experiencing the benefits from using Hoop’s technology ourselves.”

Hoop was the brainchild of three former Trello executives — Garber, Brian Schmidt, and Justin Gallagher. Trello was one of the most successful project management tools in history, and Hoop’s founding team members were early pioneers in remote work, developing practices that lived on when Atlassian acquired Trello in 2017. They started Hoop in 2022 with a vision for a more sustainable way of working, one that was free from the distractions that plague digital work. By automatically aggregating tasks from platforms like Google Meet, Slack, Zoom, and email into one place, Hoop’s auto-capturing AI creates a to-do list that updates itself. And in contrast to the surge of AI platforms that join meetings to offer seas of transcriptions, Hoop recognizes and helps prioritize tasks, so attendees can stay present and responsive rather than jotting down action items.

“Teams increasingly work across multiple — sometimes dozens — of tools. While these technologies foster remote work, they’ve also contributed to a feeling that work is everywhere and anywhere. Keeping track of all it only creates more work, not to mention that nagging feeling that you missed something,” said Stella Garber, co-founder of Hoop. “We built Hoop to make it easier to get work done, giving people the confidence that they can go about their workday knowing the important stuff is being tracked, without having to play notification whack-a-mole across all their tools.”

“As companies battle to do more with less, workers are clearly more stressed and exhausted than ever,” said Neil Rimer, co-founder of Index Ventures who led the investment. “We couldn’t be more excited to partner with Hoop on this journey, and we are already experiencing the benefits from using Hoop’s technology ourselves.”

The Hoop team prioritized a diverse cap table for its seed round, reflecting their belief that products should mirror the societies they serve. More than half of the company’s investors are women, people of color, or both. Investors include every member of the early Trello leadership team; Wade Foster, CEO of Zapier; Job van der Voort, CEO of Remote; and Andy Dunn, former CEO of Bonobos; Annie Duke, the first woman to win the World Series of Poker; Maria Katris, CEO/Co-founder of BuiltIn; Maggie Adhami-Boynton, CEO/Co-founder of ShopThing; Jay Simons, former President of Atlassian; and Sean Harper, CEO/Co-founder of Kin.

To sign up and learn more, visit hoop.app.

ABOUT HOOP

Hoop is an AI-powered task management platform for busy professionals. Founded by former Trello executives, Hoop is the first to-do list to update itself by auto-capturing tasks from tools workers already use such as Slack, Zoom, Google Meet, and email. Hoop enables users to stay present and focused in fast-paced digital workplaces filled with interruptions. For more information, visit hoop.app.

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