San Francisco, CA – According to filings with the U.S. Securities and Exchange Commission, Amplitude is raising $200,000,000.00 in new funding. Sources indicate as part of senior management Chief Executive Officer, Spenser Skates played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development.

About Amplitude
Digital products are at the center of every company’s transformation strategy. But how do they know if they are making the right digital bets? How do they know what features and actions in the product lead to retention, loyalty and lifetime value? How do they connect products to business outcomes? Enter Amplitude. We are the Digital Optimization System. We help every business optimize the business value of digital product innovation. Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes from loyalty to lifetime value and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: “How do our digital products drive our business?”.

To learn more about Amplitude, visit http://www.amplitude.com/

Contact:
Spenser Skates, Chief Executive Officer
510-473-5668

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